The Moscow Pass is a 3-day tourist card that provides free entry to 7 museums and discounts on tours, restaurants, and attractions around Moscow. It comes with a guidebook and map to help visitors navigate the city. The goals of the Moscow Pass are to integrate cultural sites into the international tourism system, promote Moscow as a world tourist center, and modernize museum entrance systems. It is distributed through hotels, travel agencies, museums and more. Plans exist to expand the number of partners and include public transportation.

1. Туристическая карта
Moscow Pass

2. Moscow Pass Kit
• Plastic contactless smart card with magnetic strip
and Mifare chip.
• Moscow city guide: restaurants, hotels, attractions,
addresses and QR-codes to the Moscow Pass
website, maps, special offers, coupons.
• WowMoscow Map with WowPlaces and other
interesting and most relevant information about the
city.
• Validity period: 3 days
• Price: 59,99 EUR
• Includes:
FREE: 7 museums
and 3 city tours: walking,
bus and river.
DISCOUNTS:
traditional Russian cuisine master class,
6 city tours, 5 restaurants,
karting.
3 days

3. Зачем Moscow Pass нужен городу?
Integration of museums and
cultural objects into international
tourist system
Promoting the city as a touristic
world center
Modernization of museums’
entrance system
Rise of tourist attractiveness
Welcome!
Simplification of navigation
B2B & B2C
The benefit of a package offer in a single card -
saving time and money

4. 7 state and private
museums of Moscow
City bus and walking
tours
Moskva River yacht cruise
Modern Solution

5. Partners

6. Moscow Pass: museums, tours and more!
• State Historical Museum
• Pokrovsky Cathedral (The Cathedral of St. Basil
the Blessed)
• Museum of Patriotic War of 1812
• Taste Of Russia – Russian Cuisine Master
Class
• Museum of Contemporary History of Russia
• “Radisson Royal Moscow” Flotilla
• Museum of Russian Icons
• Multimedia Art Museum Moscow
• Museum of the History of Corporal Punishment
• Moscow Free Tour
• Moscow City Sightseeing

7. Distribution points
• Hotels and hostels
• “Les Clefs d’Or” Russia
• Museums
• Restaurants
• Partners
• Travel agencies
• Online
• Ticket offices
• * Tourist Information Centers
• Aeroexpress
• Airports / Train stations
* Prospective distribution points

8. Moscow Pass Development Plan
• Increasing the number of museums and partners.
• Releasing cards for different target groups: tourists, students,
schoolchildren.
• Including public transportation.
• Including tourist SIM-card.
• Creating of the hybrid cart:
– payments,
– discounts,
– benefits,
– transport,
– helpful information,
– concierge service.

9. Contacts
Ksenia Zemskova
Head of department
+7-926-393-04-23
zemskova@wowmoscow.ru
www.moscowpass.com
www.wowmoscow.net

10. Туристическая карта
Moscow Pass