iTitleTransfer provides an end-to-end closing process as an alternative to traditional title insurance that aims to lower costs for consumers. It uses a cloud-based system and proprietary risk scoring to streamline the purchase and sale transaction process for single-family homes. This includes services like document preparation, eSigning, and recording the transfer of ownership. The company aims to provide a safer, more reliable and lower-cost option compared to the existing title insurance industry, which is dominated by four large corporations and generates billions in revenue each year despite paying out low claims ratios. The existing industry model is seen as outdated and inefficient due to factors like high overhead costs, commissions, and lack of alternatives for consumers.