Presention to MySpace for MOJOE Secret Show Performance.

1. MySp ac e Se c re t Sho w Pro po s al
Main Stream Jazz Blues Pop Hip-Hop R & B Underground
www.MOJOEfamily.com
www.MOJOEfamily.com/epk

2. Mission Statement
“Dirty Genes” will be the primary theme of the upcoming
marketing campaign. Dirty Genes is the name of the album,
a single from the album and we will position it as a new sub-
genre of hip-hop that best describes MOJOE’s style.
MOJOE’s talent and its live show is a commodity in today’s
muddled music landscape. These factors make MOJOE the
right choice when you seek artists to partner with to create a
MySpace Secret Show or add to a MySpace tour. Austin, TX
will provide the perfect site for a MOJOE Secret Show.
There our MySpace fan base will come out in large numbers
to see MOJOE live.

3. Bio
Easy Lee (Charles Peters) and Tre (Treson Scipio) are MOJOE, a duo that has often
described itself as The Roots meet OutKast over dinner with Marvin Gaye at D'Angelo’s
house. That is a party that anyone in their right mind would want to attend, a free-form
jam with only the tastiest beats, rhymes, and harmonies, not to mention words and
emotions that truly echo the barometer of urban life. MOJOE channels that spirit with a
unique blend of world-wise poetry, sweet soul melodies and harmonies, reverent blues
and jazz, and Dirty South hip-hop.
Years before they made music together, Easy Lee and Tre shared a foundation of loving
music, riding around while listening to soul and blues classics as well as the raw hip-hop
that was moving the block. It was a space where the likes of Curtis Mayfield or Frankie
Beverly and Maze could get down and get funky with the meaningful rap of street poets
like Geto Boys and UGK or the uplifting beats of De La Soul and A Tribe
Called Quest. Not yet full-fledged performers at the time, the friends nonetheless
developed the open-minded musical outlook that they branded DIRTY GENES.GENES
The MOJOE Timeline MOJOE releases the re-
worked version of
Complete “Dirty
MOJOE meets Roger MOJOE releases the classic.ghetto.soul
Genes” Project
MOJOE signs to
Blevins Mingo Fishtrap original version of MOJOE joins Silver Hill
MOJOE performs at
Music World Ent.
– Austin, TX classic.ghetto.soul Management
SXSW in Austin, TX
1999 2000 2003 2004 2005 2006 2007
2008 Funky Genius and
MOJOE signs to StraightLine
MOJOE begins crafting MOJOE performs at the BET MOJOE auditions for Mathew
Cooley High join the
Entertainment – Begins
classic.ghetto.soul Awards Afterparty in
MOJOE Family Band Knowles at Music World
Production on “Dirty Genes”
Hollywood, CA Headquarters in Houston, TX
Album

4. Career Highlights
Discography:
• 2003: classic.ghetto.soul – Independent
• 2006: classic.ghetto.soul (Re-Worked) – Music World Entertainment
• 2009: Dirty Genes – StraightLine Entertainment (Spring Release)
Shows Highlights:
• 5 city tour w/ Dwele – Texas
• 8 city tour with Brian McKnight and Joe
• NBA All Star Jam Session
• Essence Music Festival Super Lounge
• BET Awards Afterparty
• Opened for: Musiq Soulchild, Doug E. Fresh, Kindred, India Arie,
Goepele, Ruben Studdard, Raheem Devaughn

5. College Radio Recap
“My Favorite Cut” was released to college radio DJs and reached #2 and
#3 on the top 2 college music charts.
• At Rapattacklives.com (the industry standard), MOJOE began as the #2 most added
record. As the project progressed it broke the chart at #24 as the second highest debut of
the week. It then moved one spot to #23 followed by #17 in the fourth week. In the fifth
week we were one of the greatest gaining records moving from #17 to #9. The following
week we hit #7 before breaking the top 5 at #4 and then we peaked this record at #3 on
the chart!
• At the new industry gauge, Record Breakers (posted at myspace.com/recordbreakercharts
), MOJOE achieved #3 most added. In the second week it broke the chart at #29 before
moving to #26. It then moved to #19 followed by a big move here as well to #10 and then
in the top 10 at #8. The record moved to #4 in the set up week before it peaked at #2!

6. DJs Love MOJOE
More than 50 college and independent radio station DJs provided reviews of
“My Favorite Cut” and here is what they had to say:
WWVU – Eric Jordan – Morgantown, WV (University of West Virginia) Oseao Media Group – Mia – Seattle, WA (Radio crew)
“You know this one is in rotation. From the very jump we were into it. “Yeah I’m feelin it fa sho. This is a dope combo of good lyrics and
Good tune.” production. I’m playing it.”
CHRY & CKLN – Big Jacks – Toronto, ON (Ryerson University & York CJUM – Brent Jackson – Winnipeg, MB (University of Manitoba)
College) “You guys always have heat man. I’m playing this record every week on
“This is a dope record. Tell them to keep records like these coming!” the show. Thank you!”
WAIF – G Fresh – Cincinnati, OH (Community Radio) KHOL – Claudia – Jackson, WY (Jackson Hole Community Radio)
“This is really cool, I like the production quite a bit.” “I’m definitely planning on playing this one this coming weekend and will
let you know how it works out with the listeners.”
KBOO – Deena – Portland, OR (Community Radio)
“Very dope. As always, got you guys!” WBRS – Raj – Waltham, MA (Brandies University)
“Yessir... we’re pushing this one heavy and you’ll see it on our chart this
KEXP – DJ B Mello – Seattle, WA (Community Radio) week.”
“Check the BDS homie, I got you guys on this one.”
Austria Radio FM4 – DJ Phekt One – Austria (National Radio)
KTRU – DL – Houston, TX (Rice University) “I like this record. I’ll see about getting on the national show. This sound
“MOJOE is on the show.” does well here.”
KUBE – DJ Hyphen – Seattle, WA (Commercial Radio New Music Show) WXJM – Brian S. – Harrisonburg, VA (James Madison University)
“I dig this record. I’ll be keeping my eye out for more from them for sure.” “Dope. I am spinning and so are several other DJs at the station. I’m
excited to hear more from them.”
WRFL – Shareef – Lexington, KY (University of Kentucky)
“This track is nice. A real solid effort from MOJOE.” CKUT – DJ Static – Montreal, QB (McGill University)
“I didn’t know what to expect when I first got this but I really like it. It’s
KSJS – Savvy – San Jose, CA (San Jose State University) played a few times on the show.”
“You’ve got my support. This one will be an Add at the station.”

7. Marketing Strategy
• TARGET AUDIENCE – MUSIC LISTENERS AGES 14 – 45
• TARGET RADIO PLAY – MAINSTREAM URBAN
• CAMPAIGN APPROACH – NATIONAL WITH REGIONAL START
• USE VIDEOS FOR 1ST AND 2ND SINGLES TO INCREASE REACH
• USE MYSPACE & OTHER VIRAL PLATFORMS TO CREATE
PROMO OPPORTUNITIES ONLINE AS WELL AS OFFLINE
• USE PROMOTIONAL TOUR TO INTERACT WITH CONSUMERS
• FIND RIGHT MARKETING PARTNER(S) TO LEGITMIZE DIRTY
GENES MOVEMENT

8. Distribution Strategy
• Dirty Genes will be nationally distributed through
ADA(Warner Music Group) in association with
Rock Ridge Music
• The first single, “My Favorite Cut,” will be
released February 2009
• The Album will be Released the Second or
Third week in March 2009

9. Release Recap
Potential Singles and Release Order:
1.) My Favorite Cut
2.) Dirty Genes
3.) Carried Away

10. CD Artwork
Front Inside Pages
Back
Inside Pages Inside Pages

11. CD Artwork
CD Artwork
Inside Pages Inside Pages
Back Tray

12. Project Summary
• MOJOE CD cover & booklet Photo Shoot - March 2008
• 1st Promotional Performance @ River Room - NYC - April 08
• 2nd Promotional Performance @ The Penthouse – Philly – April 08
• Hired 2 interns to work the MOJOE Project – June 08
• 3rd Promotional Performance Videotaped @Spotlight Live – July 08
• Created Electronic Press kit with access to full CD – July 08
• Signed deal with Leroy Jenkins Limited clothing line – July 08
• Launched the MOJOEFamily.com website – July 08
• Created Performance contract, Riders & Stage Plot – July 08
• CD mastered with clean versions – August 08
• Video Shoot for “My Favorite Cut” & Dirty Genes – August 08
• Welcome Home MOJOE Listening Party San Antonio, TX – August 08

13. Project Summary
• 4th Promotional Performance @ Bar 11 San Antonio, TX – August 08
• 5th Promotional Performance @ Limelight San Antonio, TX – Sept.08
• Performance reviewed by San Antonio Current Newspaper – Sept.08
• Banner advertising for “ My Favorite Cut” on MySpace & FaceBook -
Sept.08
• Submitted “My Favorite Cut” to Foundation Media – College Radio -
Sept. 08
• MOJOE/Leroy Jenkins Press Release offering 35% discount to fans –
Sept. 08
• Signed up with SonicBids for performance opportunities - Sept.08
• Printed version of the Electronic Press Kit – October 08

14. The Team
StraightLine Entertainment
Executive Executive
Operations Business Affairs
Tim Jones John Hinkson
Silver Hill Management
MOJOE’s Management
Vince Weldon
Marketing and
Radio and
Legal A&R Sales/Distribution Publicity
Promotions
Lino Solis, ESQ Sean Diaz Darin Weldon Kiera Davis
Oscar Solis