Kano model
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Krótki opis modelu Kano służącego do zbierania i klasyfikowania wstępnych wymagań od klientów.
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Brand Analysis on North Face
The document proposes a new line extension for The North Face called "Whitewater", which would be a line of women's swimwear for water activities like surfing. It includes 5 styles of bathing suits in colors like pearl, sea green, and light/dark blue. The suits would be made of technical nylon and spandex blends to perform well during water sports. An integrated marketing plan is proposed using websites, ads, celebrity endorsements, and featuring the suits in outdoor environments. Competitors like Patagonia already have women's swimwear lines, so this line extension could help The North Face continue innovating new products.
Brand Critique: The North Face
A look at how The North Face has cultivated enormous brand equity, strong consumer loyalty and an ethos that has stood the test of time while enabling the company to price its clothing lines in the 'premium-plus' range... something their devoted customers rarely notice.
The North Face- Marketing Plan
Following our first presentation about The North Face as a company and its SWOT analysis, this presentation consists of our final marketing plan.
We answered the following questions:
How did you recognize the marketing needs?
Who is the target market - did it change from their primary target market?
Recap of the SWOT analysis
ROI
Include all advertising components as a visual piece
The North Face - A Case Study
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
9 Stratégies Gagnantes pour l’OmniCanal Retail :
1- Client
2- Organisation transversale
3- Campagne
4- Programme de Fidelité
5- Inventaire en temps réel
6- Traitement de commandes
7- Produits
8- Canaux
9- Technologie
16 Canaux pour l'OmniCanal Retail :
1- Digital in-store
2- Mobile
3- Site E-commerce
4- Social
5- Comparateurs de prix
6- Place de marché
7- Affiliation
8- Email marketing
9- Search
10- Display
11- Objets connectés
12- Catalogue
13- Retargeting
14- Boutique / Magasin
15- Télévision / Vidéo
16- Centre d'appel
Atelier - L'expérience client en pratique
Le monde de l'internet est déjà familier avec la notion d'expérience utilisateur. Au cours de cet atelier, nous vous proposons d'aller plus loin et d'étendre cette approche aux prospects et clients. Plusieurs outils (persona, carte d'empathie, customer journey map...) et indicateurs (CSAT, NPS, CES) seront détaillés pour vous familiariser avec les pratiques liées à l'expérience client.
Animé par Frédéric Cavazza, Consultant indépendant
North Face Brand Marketing Pitch
The North Face is launching a new campaign in 2015 to address declining market share. Research found their target audience appreciates quality that allows enjoyable outdoor time with others but is unaware of TNF's product testing. The solution is to focus on affluent, casual outdoor enthusiasts and highlight TNF's premium quality as the difference between a good and great outdoor experience, empowering consumers to escape with loved ones. Ignite's immersive approach and creative concepts emphasizing truth, humanity and quality aim to halt market share declines and increase direct-to-consumer sales. Success will be measured by increased brand perception, market share and online/store revenue.
Adv 330 the north face
The document summarizes a marketing plan for The North Face to target college students. It discusses The North Face brand history and SWOT analysis. It then outlines goals to heighten brand awareness and interest among college students and their parents. Primary research found price and peer influence are important factors for the target market. The brand strategy is to position The North Face as the top brand for college students based on credibility, style, and ability to influence others. Creative elements like print ads, TV, internet, and social media will convey a youthful, trendy personality.
Recommended
Brand Analysis on North Face
The document proposes a new line extension for The North Face called "Whitewater", which would be a line of women's swimwear for water activities like surfing. It includes 5 styles of bathing suits in colors like pearl, sea green, and light/dark blue. The suits would be made of technical nylon and spandex blends to perform well during water sports. An integrated marketing plan is proposed using websites, ads, celebrity endorsements, and featuring the suits in outdoor environments. Competitors like Patagonia already have women's swimwear lines, so this line extension could help The North Face continue innovating new products.
Brand Critique: The North Face
A look at how The North Face has cultivated enormous brand equity, strong consumer loyalty and an ethos that has stood the test of time while enabling the company to price its clothing lines in the 'premium-plus' range... something their devoted customers rarely notice.
The North Face- Marketing Plan
Following our first presentation about The North Face as a company and its SWOT analysis, this presentation consists of our final marketing plan.
We answered the following questions:
How did you recognize the marketing needs?
Who is the target market - did it change from their primary target market?
Recap of the SWOT analysis
ROI
Include all advertising components as a visual piece
The North Face - A Case Study
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
9 Stratégies Gagnantes pour l’OmniCanal Retail :
1- Client
2- Organisation transversale
3- Campagne
4- Programme de Fidelité
5- Inventaire en temps réel
6- Traitement de commandes
7- Produits
8- Canaux
9- Technologie
16 Canaux pour l'OmniCanal Retail :
1- Digital in-store
2- Mobile
3- Site E-commerce
4- Social
5- Comparateurs de prix
6- Place de marché
7- Affiliation
8- Email marketing
9- Search
10- Display
11- Objets connectés
12- Catalogue
13- Retargeting
14- Boutique / Magasin
15- Télévision / Vidéo
16- Centre d'appel
Atelier - L'expérience client en pratique
Le monde de l'internet est déjà familier avec la notion d'expérience utilisateur. Au cours de cet atelier, nous vous proposons d'aller plus loin et d'étendre cette approche aux prospects et clients. Plusieurs outils (persona, carte d'empathie, customer journey map...) et indicateurs (CSAT, NPS, CES) seront détaillés pour vous familiariser avec les pratiques liées à l'expérience client.
Animé par Frédéric Cavazza, Consultant indépendant
North Face Brand Marketing Pitch
The North Face is launching a new campaign in 2015 to address declining market share. Research found their target audience appreciates quality that allows enjoyable outdoor time with others but is unaware of TNF's product testing. The solution is to focus on affluent, casual outdoor enthusiasts and highlight TNF's premium quality as the difference between a good and great outdoor experience, empowering consumers to escape with loved ones. Ignite's immersive approach and creative concepts emphasizing truth, humanity and quality aim to halt market share declines and increase direct-to-consumer sales. Success will be measured by increased brand perception, market share and online/store revenue.
Adv 330 the north face
The document summarizes a marketing plan for The North Face to target college students. It discusses The North Face brand history and SWOT analysis. It then outlines goals to heighten brand awareness and interest among college students and their parents. Primary research found price and peer influence are important factors for the target market. The brand strategy is to position The North Face as the top brand for college students based on credibility, style, and ability to influence others. Creative elements like print ads, TV, internet, and social media will convey a youthful, trendy personality.
Le plan marketing pharmaceutique
211 slides représentant le cours de marketing pharmaceutique que j'ai enseigné pendant 9 ans aux étudiants du Master de Marketing Pharmaceutique de la Faculté de Pharmacie de Chatenay Malabry
Creative brief
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
Building A Better AIESEC Brand Experience
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
Whole Foods Market Brand Audit
This brand audit document for Whole Foods Market contains an overview of the company and its brand elements, attributes, target markets, distribution channels, and competitive landscape. It includes an analysis of Whole Foods' trademarks, logo, packaging, store environment, mission, marketing communications, suppliers, and competitors in both the natural/specialty foods retail sector and broader grocery retail industry. Key competitors analyzed include Trader Joe's, Wild Oats, Kroger, Albertson's, Safeway, Publix, and Walmart.
[Fr] le marketing client sur le grill - extrait - WEBER Stephen France
Weber Stephen France publie les résultats d'une étude exclusive sur le marketing client : faut-il acquérir ou fidéliser ses clients. Une enquête réalisée sur 3223 marketeurs. Avec le point de vue d'Arnaud Le Roux, CDO d'Open
Brand Analysis: The North Face
The document provides an analysis of The North Face brand. It describes the company's history, founding in 1966 and operations focused on technical outerwear. The North Face sponsors major athletic events and saw profits rise in 2010. While successful overall, areas for improvement include product technology communications and increasing customer loyalty. The analysis covers the brand's internal environment, external factors, target customers, identity, and a proposed brand plan.
Etude marketing - les Drive shoppers : une nouvelle opportunité pour les marques
Suite à la demande de directeurs commerciaux de Marques Nationales, nous vous proposons une étude en multi-souscription dont l'objectif principal est de déterminer les enjeux et les opportunités pour les Marques de ce canal de distribution en pleine émergence qu'est le DRIVE.
Nous avons pris le parti d'étudier en profondeur la relation du "Drive Shoppers" à la Marque.
=> Une phase qualitative exploratoire de 27 entretiens semi-directifs afin de mettre en exergue les changements qu'opère ce mode d'achat sur le comportement des acheteurs que sur leur relation à la marque
=> Une phase quantitative on-line de 600 interviews pour dresser une typologie de ces acheteurs et révéler leur relation à la marque
(Etude réalisée sous réserve d'un minimum de participants - Inscription du 11 au 21 octobre 2011)
Macy's-Communication Strategy
The document provides an overview of industry and company trends for Macy's. Regarding industry trends, it notes that traditional retail shopping is declining while value-oriented stores and online shopping are growing in popularity. For Macy's specifically, it states that while other brands have seen positive sales growth and increased customer traffic, Macy's has experienced declining sales and foot traffic. It also summarizes that Macy's current marketing messages do not tie together well and make the brand feel remote and non-inclusive. Competitive analysis shows that Macy's needs a unique communication strategy to distinguish itself from competitors. The solution proposed focuses a new concept on highlighting Macy's long history and role in consumers' lives from events to sales,
Sales management of NIKE
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Brand Positioning Workshop
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Webinar stratégie océan bleu
Le Cirque du Soleil, l'iPhone, l'iPad d'Apple, la Wii de Nintendo constituent des success stories qui ont bouleversé pour certaines nos habitudes.
Derrière ces success stories : une seule et unique démarche stratégique : la stratégie océan bleu. Vous découvrirez dans cette présentation la réflexion, basée sur des cas concrets, qui ont amené Kim et Mauborgne a conceptualiser une nouvelle démarche stratégique révolutionnaire.
"The Lord of LEGO": Competitive Market of Building Bricks
This document discusses the competitive market for building block toys in China. It provides an overview of the history and evolution of building blocks, as well as the major competitors in the Chinese market, including LEGO, COGO, Banbao, and Western brands like Mega Bloks. It analyzes these competitors' pricing, marketing strategies on social media and search engines, and discusses how LEGO targets committed super-fans in China through expensive collectible sets.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Product Positioning Strategies PowerPoint Presentation Slides
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
Livre Blanc "Démarches parcours et expérience clients : 10 best practices d´e...
Ce livre se penche sur les questions de parcours et d´expérience client, avec le double regard du praticien en marketing du service et de l´experte en analyse client.
Les auteurs ont souhaité donner un éclairage, largement inspiré de leurs entretiens avec une vingtaine des responsables marketing ou expérience client d´horizons variés. C´est donc une plongée dans la réalité des entreprises et la présentation de 10 bonnes pratiques qui sont proposées au lecteur.
The North Face Market Segmentation
The document analyzes The North Face's athletic footwear business and its competitors. It identifies the brand's target customer segment as "Ultra Marathon Mark and Mindy", active 25-45 year olds who enjoy hiking, running and the outdoors. The document performs a product positioning analysis and evaluates the brand's marketing mix to address problems like low customer exposure to the footwear line.
Élaborer une stratégie Marketing - Lush
Projet scolaire (INSEEC U.)
Imaginer un projet et élaborer une stratégie marketing.
" Lush lance sa bombe de bain personnalisable : la YOU BOMB"
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Le plan marketing pharmaceutique
211 slides représentant le cours de marketing pharmaceutique que j'ai enseigné pendant 9 ans aux étudiants du Master de Marketing Pharmaceutique de la Faculté de Pharmacie de Chatenay Malabry
Creative brief
Nike is seeking to strengthen the brand image of their iconic Air Force 1 sneaker. They have been successful due to pioneering athlete endorsements and marketing trends. However, they now want to appeal to wider demographics by associating with values like courage and honor. Nike also aims to enhance their image around sustainability to appeal to environmentally conscious consumers. Their top competitors for shoes are Adidas, New Balance, and Puma, who sell similar athletic products. Indirect competitors include more fashion-oriented brands.
Building A Better AIESEC Brand Experience
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
Whole Foods Market Brand Audit
This brand audit document for Whole Foods Market contains an overview of the company and its brand elements, attributes, target markets, distribution channels, and competitive landscape. It includes an analysis of Whole Foods' trademarks, logo, packaging, store environment, mission, marketing communications, suppliers, and competitors in both the natural/specialty foods retail sector and broader grocery retail industry. Key competitors analyzed include Trader Joe's, Wild Oats, Kroger, Albertson's, Safeway, Publix, and Walmart.
[Fr] le marketing client sur le grill - extrait - WEBER Stephen France
Weber Stephen France publie les résultats d'une étude exclusive sur le marketing client : faut-il acquérir ou fidéliser ses clients. Une enquête réalisée sur 3223 marketeurs. Avec le point de vue d'Arnaud Le Roux, CDO d'Open
Brand Analysis: The North Face
The document provides an analysis of The North Face brand. It describes the company's history, founding in 1966 and operations focused on technical outerwear. The North Face sponsors major athletic events and saw profits rise in 2010. While successful overall, areas for improvement include product technology communications and increasing customer loyalty. The analysis covers the brand's internal environment, external factors, target customers, identity, and a proposed brand plan.
Etude marketing - les Drive shoppers : une nouvelle opportunité pour les marques
Suite à la demande de directeurs commerciaux de Marques Nationales, nous vous proposons une étude en multi-souscription dont l'objectif principal est de déterminer les enjeux et les opportunités pour les Marques de ce canal de distribution en pleine émergence qu'est le DRIVE.
Nous avons pris le parti d'étudier en profondeur la relation du "Drive Shoppers" à la Marque.
=> Une phase qualitative exploratoire de 27 entretiens semi-directifs afin de mettre en exergue les changements qu'opère ce mode d'achat sur le comportement des acheteurs que sur leur relation à la marque
=> Une phase quantitative on-line de 600 interviews pour dresser une typologie de ces acheteurs et révéler leur relation à la marque
(Etude réalisée sous réserve d'un minimum de participants - Inscription du 11 au 21 octobre 2011)
Macy's-Communication Strategy
The document provides an overview of industry and company trends for Macy's. Regarding industry trends, it notes that traditional retail shopping is declining while value-oriented stores and online shopping are growing in popularity. For Macy's specifically, it states that while other brands have seen positive sales growth and increased customer traffic, Macy's has experienced declining sales and foot traffic. It also summarizes that Macy's current marketing messages do not tie together well and make the brand feel remote and non-inclusive. Competitive analysis shows that Macy's needs a unique communication strategy to distinguish itself from competitors. The solution proposed focuses a new concept on highlighting Macy's long history and role in consumers' lives from events to sales,
Sales management of NIKE
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Brand Positioning Workshop
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Webinar stratégie océan bleu
Le Cirque du Soleil, l'iPhone, l'iPad d'Apple, la Wii de Nintendo constituent des success stories qui ont bouleversé pour certaines nos habitudes.
Derrière ces success stories : une seule et unique démarche stratégique : la stratégie océan bleu. Vous découvrirez dans cette présentation la réflexion, basée sur des cas concrets, qui ont amené Kim et Mauborgne a conceptualiser une nouvelle démarche stratégique révolutionnaire.
"The Lord of LEGO": Competitive Market of Building Bricks
This document discusses the competitive market for building block toys in China. It provides an overview of the history and evolution of building blocks, as well as the major competitors in the Chinese market, including LEGO, COGO, Banbao, and Western brands like Mega Bloks. It analyzes these competitors' pricing, marketing strategies on social media and search engines, and discusses how LEGO targets committed super-fans in China through expensive collectible sets.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Product Positioning Strategies PowerPoint Presentation Slides
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
Livre Blanc "Démarches parcours et expérience clients : 10 best practices d´e...
Ce livre se penche sur les questions de parcours et d´expérience client, avec le double regard du praticien en marketing du service et de l´experte en analyse client.
Les auteurs ont souhaité donner un éclairage, largement inspiré de leurs entretiens avec une vingtaine des responsables marketing ou expérience client d´horizons variés. C´est donc une plongée dans la réalité des entreprises et la présentation de 10 bonnes pratiques qui sont proposées au lecteur.
The North Face Market Segmentation
The document analyzes The North Face's athletic footwear business and its competitors. It identifies the brand's target customer segment as "Ultra Marathon Mark and Mindy", active 25-45 year olds who enjoy hiking, running and the outdoors. The document performs a product positioning analysis and evaluates the brand's marketing mix to address problems like low customer exposure to the footwear line.
Élaborer une stratégie Marketing - Lush
Projet scolaire (INSEEC U.)
Imaginer un projet et élaborer une stratégie marketing.
" Lush lance sa bombe de bain personnalisable : la YOU BOMB"
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"The Lord of LEGO": Competitive Market of Building Bricks
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Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
Product Positioning Strategies PowerPoint Presentation Slides
Product Positioning Strategies PowerPoint Presentation Slides
Livre Blanc "Démarches parcours et expérience clients : 10 best practices d´e...
Livre Blanc "Démarches parcours et expérience clients : 10 best practices d´e...
Kano model
- 1. W 3 krokach do Product Backloga Paweł Słowikowski
- 2. Model Kano – satysfakcja i oczekiwania klienta ATRAKCYJNE - Nieodkryte - Innowacyjne - Nieoczekiwane - „Nie wiedziałem, że tego potrzebuję, ale podoba mi się!” PODSTAWOWE - Domyślne - „Oczywiste” - Zwykle nie artykułowane wprost - „Rozumie się samo przez się” Brak podstawowych funkcjonalności? – Porażka! Z czasem to, co było efektem „wow” staje się oczekiwaną funkcjonalnością lub nawet podstawową Atrakcyjne funkcjonalności pozwalają wyprzedzić konkurencję JEDNO-WYMIAROWE - Jasno wyartykułowane - Wyspecyfikowane - Mierzalne - Techniczne Brak funkcjonalności Dostarczone funkcjonalności
- 3. Model Kano – ankieta i mapowanie Jak się czujesz, kiedy możesz przeciągać myszką elementy w tabeli obliczeń? Pytanie pozytywne (funkcyjne) Jak się czujesz, kiedy nie możesz przeciągać myszką elementów w tabeli obliczeń? Pytanie negatywne (dysfunkcyjne) 1. Lubię to w takim kształcie 2. Musi to być w ten sposób 3. Jestem neutralny/a 4. Toleruję ten stan rzeczy 5. Nie podoba mi się to 1. Lubię to w takim kształcie 2. Musi to być w ten sposób 3. Jestem neutralny/a 4. Toleruję ten stan rzeczy 5. Nie podoba mi się to Funkcjonalność: ”Drag-and-drop” w tabeli obliczeń Pytanie negatywne (dysfunkcyjne) – nie ma funkcjonalności 1. Lubię 2. Musi tak być 3. Neutralny 4. Toleruję 5. Nie lubię Pytanie pozytywne (funkcjonalne) – jest funkcjonalność 1. Lubię - Atrakcyjna Atrakcyjna Atrakcyjna Jedno- wymiarowa 2. Musi tak być Niepożądana Nieważna Nieważna Nieważna Podstawowa 3. Neutralny Niepożądana Nieważna Nieważna Nieważna Podstawowa 4. Toleruję Niepożądana Nieważna Nieważna Nieważna Podstawowa 5. Nie lubię Niepożądana Niepożądana Niepożądana Niepożądana -
- 4. Trzy kroki do Product Backloga 1) Zbierz listę docelowych użytkowników/klientów swojego produktu 2) Zrób badanie z potencjalnymi użytkownikami/klientami -> przeprowadź ankietę Kano 3) Określ wstępny Product Backlog na podstawie typów funkcjonalności • Odpowiednia mieszanka Atrakcyjnych i Jedno-wymiarowych funkcjonalności • Zainwestuj w badania aby odkryć Atrakcyjne funkcjonalności • Pamiętaj o ROI z ulepszania istniejących funkcjonalności