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Mobility at a_crossroads
This document discusses new opportunities in the growing field of business mobility management. It outlines the key services needed for effective mobility management, including device management, application development, security, support, and expense management. These services can be provided internally by a company's IT department or outsourced to vendors. The document explores opportunities for various types of service providers, like telecom expense managers, carriers, systems integrators, and OEMs, to partner with mobility platform providers and offer comprehensive managed mobility services to businesses.
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Mobility at a_crossroads
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- 2. Contents: The Changing Face of Business Mobility ................................................................................................... 2 New Opportunities for Traditional Service Providers............................................................................................2 What An Organization Needs to Effectively Manage It’s Mobility Infrastructure .................................... 3 Inside Managed Mobility.......................................................................................................................................3 The Million $ Managed Mobility Question: Should Managed Mobility Be a Corporate IT Responsibility or A Vendor Provided Service? ..............................................................................................................................5 New Opportunities for Service Providers.................................................................................................. 6 Opportunities for Telecom Expense Management Providers ...............................................................................6 Opportunities for Carriers .....................................................................................................................................7 Opportunities for System Integrators....................................................................................................................7 Opportunities for OEMs ........................................................................................................................................8 What To Look for in a Managed Mobility Solution ................................................................................... 9 Making Managed Mobility Part of Your Business ................................................................................... 10 Notes ...................................................................................................................................................................11 Mobility at a Crossroads
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- 4. What An Organization Needs to Effectively Manage It’s Mobility Infrastructure The diagram on this page shows key management tasks that make up a managed mobility solution. In some ways, managed mobility performs services similar to those used to manage other end‐user computing systems in the enterprise. Devices need to be purchased, configured and provisioned with software, secured, protected against theft, and decommissioned at the end of their life cycle. Mobility solutions for yesterday’s information worker typically extended the desktop to a laptop. The mobile computing environment was the same as the desktop environment, except that workers could now take it with them. What’s different about managing today’s mobility? Several factors make managing mobility a challenge for traditional Corporate IT departments. These include: With smartphone based mobile solutions, the mobile network itself is provided by outside vendors – the phone service carriers. This means carriers have a necessary role to play in business mobility. Employees are increasingly usurping IT’s traditional role of selecting the devices they use at work. Client applications designed for mobile handsets are not the same as those that run on client desktops. That means modern business mobility requires a whole new layer of application development and management. Mobile devices are harder to track and easier to lose. These factors change the way companies secure and maintain devices. Let’s take a closer look at what is needed to manage modern business mobility. Inside Managed Mobility The following table lays out the essential services needed to manage business mobility. It also lists those business entities that have roles in the different aspects of a managed mobility solution. Mobility at a Crossroads 3
- 5. Managed Mobility Application Device Development Security Operational Performance Expense Management and Management Support Monitoring Management Provisioning SERVICES Services typically needed to manage enterprise mobility. Device Application On‐device Self service Application Contract Procurement development Encryption support Monitoring Management Device and Device and user Help desk Managing Dispute activation customization authentication support and resolution Configuration Application Virus protection Application monitoring Usage and software provisioning and firewall self‐healing software accounting provisioning Application management Automated license use and auditing Compliance updates Backup and syncing and Compliance Service and tracking Data migration restore data retrieval Tracking billing Remote lock Network access Automated Device optimization and wipe management electronic Monitoring Cost Device locating Remote lock and file Network allocation Device wipe distribution Monitoring Payment inventory Process and Usage and Device disposal policy cost enforcement forecasting Trouble‐ shooting SERVICE PROVIDERS Entities that traditionally provide these managed mobility services. Corporate IT Corporate IT Corporate IT Corporate IT Corporate IT Corporate IT Users System Users Users TEMs Telecom Integrators System System Expense Integrators Integrators Managers Carriers Carriers (TEMs) In today’s mobility environment, these services need to support a broad range of mobile devices, from mobile PCs to smartphones to tablet devices like iPads. Additionally, there is a new consideration for those involved in managing business mobility. Employees increasingly bring their own smartphone or tablet to work seeking to access company systems. That's very different from the past when all devices were corporate‐owned and corporate‐managed. This means employees have a role to play in managing their mobility. It also means managed mobility service providers need to differentiate between personal and business use when the same mobile device is used for multiple purposes. So what does all this mean to traditional telecom and IT service providers? 4 Mobility at a Crossroads
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- 7. New Opportunities for Service Providers Business mobility is creating opportunity for service providers who can fulfill some or all of the managed mobility functions required. New technology is now available which makes it easy for service providers to expand their offerings. For instance, Sybase Managed Mobility consists of four core components that service providers can use to strengthen their managed mobility services: Sybase Managed Mobility SDK serves as the foundation for a managed mobility service. This includes an integration framework to interface with external systems such as SMS aggregators or telecom expense management (TEM). Afaria is the leading mobile device management and security solution in the market. It supports a wide range of mobile devices including laptops, smartphones and tablets. It provides device tracking, security management, and provisioning of mobile devices, and real time tracking of device status. Sybase Unwired Platform (SUP) is a mobile enterprise application platform that provides tools for building and deploying cross‐platform mobile applications. Developers use common programming languages to create applications, then they use Afaria to stage the mobile applications for deployment over the air to mobile devices. Managed Service Administration Portal is an online tiered administration portal that can be used for membership management, service plan assignment, and reporting across multiple service providers, companies, and subscribers. Sybase Managed Mobility enables companies to provide core mobility services via a Mobility as a Service (MaaS) business model. The real question for service providers is whether the opportunity warrants developing an organization to support new mobility management products and services. For a growing number of service providers, the answer is clearly yes. Opportunities for Telecom Expense Management Providers Telecom Expense Management (TEM) providers offer their customers telecom management products and services that typically include contract management, billing and cost allocation, usage auditing, and other telecom related functions. Some providers offer TEM as part of a more comprehensive Business Process Outsourcing (BPO) solution. TEM providers make their proprietary software tools available to their customers by either licensing the software directly, or providing it as a hosted software service. Demand for business mobility solutions is creating new opportunities for TEM providers. With functionality like that provided by Sybase Managed Mobility, TEM vendors are able to offer expanded services in these ways: More granular and real time usage monitoring and reporting; 6 Mobility at a Crossroads
- 8. Real time user alerts; More detailed billing; Deeper device management capabilities on some platforms like remote device control, remote application deployment and provisioning, application blacklisting and more. More efficient device management controls. Quickcomm, one of the world’s leading TEM service providers, and Verizon Business, an enterprise mobility service provider, have teamed up with Sybase to develop a comprehensive, carrier neutral managed mobility solution. This managed mobility service offering, which is based on Sybase’s Managed Mobility solution, enables Verizon Business to offer a comprehensive service that covers all aspects of managed mobility, including application development and management, device management, operational support and security management, and expense management. Opportunities for Carriers Telecommunication service carriers stay competitive by offering leading edge voice and data communication capabilities to their corporate customers. As business mobility becomes a more important part of business operations, many telecoms are eager to provide more comprehensive business mobility services. A great example is Orange Business Services, a France Telecom company. Orange provides its customers a complete portfolio of networking and business mobility products and services. Sybase Managed Mobility enables Orange to offer its customers a breadth of managed mobility functions, including: Mobile device management for inventory control, upgrades and distribution, and device configuration; Application provisioning and management, and email control; Performance monitoring and cost management; Mobile Security management to control access to corporate applications, enforce access codes, handle device lock and data wipe policies, encrypt data stored in mobile devices and SIM cards, and distribute firewall and antivirus applications. Opportunities for System Integrators System integrators build IT infrastructure and business process solutions by assembling component hardware and software systems, typically from different vendors, and assuring that the assembled solution works. In some cases they provide operational support to monitor and maintain the system. As companies seek to mobilize their business processes, system integrators who are able to incorporate mobility into their solutions will be in a stronger position than those who can not. Mobility at a Crossroads 7
- 9. A good example of this is a service provided by Accenture that enables the company to offer comprehensive mobile communications solutions. Accenture Mobility Operated Services (AMOS) offers a “one‐stop shop” for an enterprise’s mobile communications needs: AMOS works with a client to define its overall mobility strategy. AMOS implements the supporting architecture that enables mobility. AMOS then manages ongoing operations in a managed service capacity. AMOS’s functions are wide ranging including everything from mobile advertising and tracking of fleet vehicles using mobile devices to mobile health and safety services. Opportunities for OEMs OEM manufacturers develop software solutions for resale by other businesses. Taking advantage of hosted software solutions that provide managed mobility functionality is one way OEMs are entering the business mobility market. MobiDM is an excellent example. MobiDM, a mobility management product offered by VeliQ, is powered by Sybase Managed Mobility. VeliQ licenses its MobiDM product to other companies, allowing them to offer managed mobility services. In June 2010 Vodafone Netherlands announced that it was partnering with VeliQ to offer MaaS to its enterprise customers. Vodafone described managed mobility as a “vital add‐on to its enterprise portfolio.”3 By adopting a software solution like Sybase Managed Mobilty, OEMs can offer extended services based on device management capabilities. For example OC Transpo has been the City of Ottawa, Canada’s public transit provider since 1870. It currently operates approximately 1,050 buses. OC Transpo chose Bell Canada to design and implement a system (based on Sybase Managed Mobility technologies) that includes placing mobile devices on buses. The system has already saved more than $1 million a year because more efficient fleet allocation has reduced the need to purchase new buses. Business mobility is providing lots of opportunities for service providers, but what is the best way to add managed mobility services to your product offering? 8 Mobility at a Crossroads
- 10. What To Look for in a Managed Mobility Solution Working with a visionary software vendor with a strategic focus on addressing mobility and hosting requirements is the best way to add managed mobility capabilities to your current service offerings. There are big benefits for customers who opt to provide their managed mobility services through a MaaS model rather than through traditional licensed software. These same benefits accrue to service providers building managed mobility capabilities into their own product lines. These include: Dramatically lower up‐front costs – licensing costs, deployment costs, and management expenses are minimized. Speed time to market – Managed services can be deployed in much less time than on‐premises solutions. Scalability – a hosted solution allows customers to easily scale their user base and add more applications. The same goes for service providers. Protection against obsolescence –MaaS service providers keep their systems current with the latest technology, which is extremely important in this environment of rapid growth in business mobility. However, not all managed mobility software solutions offer the same value. The illustration to the right summarizes key components and features you should look for when evaluating a hosted managed mobility solution. Why are these features important? Consider these points: Supports Multiple Networks and Device Types – This allows your customers flexibility in the devices and services they use, enabling them to adopt technologies that work best for their business strategy. White Label Management Portal – Allows you to establish your own brand identity around the mobility management services you offer. Single Console Management – A single management console is the most efficient way to manage a large fleet of devices, including security policies, software provisioning, and data management. Robust Application Development Platform – Extremely important to companies who need to build and customize applications, and to vendors offering mobile application development services. Seamless Integration With Existing Mobile Management Applications – You do not need to create a lot of custom code to make the managed mobility solution work with your existing proprietary products. Single Portal Supports Multiple Accounts – This enables many customers to log in and monitor their individual mobility services through a common portal. Mobility at a Crossroads 9
- 11. Making Managed Mobility Part of Your Business Analysts continue to forecast rapid growth in enterprise mobility deployments in the coming years, and as stated earlier, by 2013 25% of all business mobility deployments will be based on the SaaS model.4 Telecom services vendors and traditional IT service providers can quickly add managed mobility capabilities to their offerings by integrating a MaaS managed mobility solution into their portfolios. Keys to successfully incorporating managed mobility into your product offerings include: Look at ways you can enhance your current offerings with capabilities that support your customers’ business mobility initiatives. For example, if you are a system integrator, how can a managed mobility platform enable you to include business mobility as part of your skill set and service offering? If you are a TEM, how can a managed mobility platform enable you to provide deeper levels of reporting, device management, and cost control than you are currently able to do? Look at how managed mobility enhancements to your own service offerings enable you to partner with others and offer a more complete solution. A good example is the case in which Quickcomm and Verizon Business teamed up to offer a comprehensive managed mobility solution based on Sybase Managed Mobility. When evaluating managed mobility platforms that might become the backbone of your mobility service offerings, go for best‐in‐class solutions. They outperform average solutions from both a technical perspective and from the total cost of ownership perspective. This will make your solutions more competitive on both a feature basis and a cost basis. For more information about business mobility solutions, click here, or contact a Sybase or SAP representative. 10 Mobility at a Crossroads
- 12. Notes 1 Allen, D. Enterprise Mobility Management Could Lower TCO By 78 Percent. Billing & OSS World June 11, 2010 2 VDC Research Press Release, “Growing Demand for More Sophisticated Mobile Professional Services Delivered Through a Managed Service Model”, March 17, 2010. 3 “Vodafone announces Mobility‐as‐a‐Service for enterprise customers” (http://www.veliq.com/website/veliq/index.cfm/press/vodafone‐announces‐mobility‐as‐a‐service‐for‐ enterprise‐customers/ 4 VDC Research Press Release, “Growing Demand for More Sophisticated Mobile Professional Services Delivered Through a Managed Service Model”, March 17, 2010. SYBASE, INC. WORLDWIDE HEADQUARTERS ONE SYBASE DRIVE DUBLIN, CA 94568‐7902 USA Tel: 1 800 8 SYBASE www.sybase.com Mobility at a Crossroads 11 Copyright © 2010 Sybase, Inc. All rights reserved. Unpublished rights reserved under U.S. copyright laws. Sybase, and the Sybase logo are trademarks of Sybase, Inc. or its subsidiaries. All other trademarks are the property of their respective owners. ® indicates registration in the United States. Specifications are subject to change without notice. 3/09.