This document introduces the Mitti Di model of farming tourism and reimagining holidays. It aims to connect urban travelers and rural farmers by having travelers stay in village homes, generating income for farmers. This addresses issues of financial stress, isolation, and suicide rates among farmers. Profits from the Mitti Di tours would be used for loan repayments, infrastructure like rainwater harvesting and solar lights, and community support like handicraft programs and agriculture experts. The model provides rejuvenation and contribution for travelers while bringing money and esteem to farmers, connecting two ends of the spectrum.

1. Mitti Di
Innovating Farming Tourism &
Reimagining Holiday with a cause

2. Did you feel…
• Emptiness returning from a Goa/Manali
vacation.
• Same limited options for vacation
(Hills/Beaches/International).
• Vacation without a purpose will always leaves
you empty.
• Limited options for recreation in cities
(Malls/Movies/Shopping/Dinner).

3. The last time when you:
• Gazed at the clear sky and stars.
• Totally surrounded by silence, pure air and
healthy environment.
• Eaten chulhe ki roti & sabzi.
• Picked peas and vegetables from the farm
yourself.
• Lied under the shade of mango tree in the
orchard.
• Bathed from a tubewell.

4. The last time when you:
• Slept in a Charpai.
• Bonfire with the whole community/village.
• At least been to a village.
• Felt being wanted and important.
• Contributed your knowledge and felt worthy.

5. Some sad facts…
• In India, one farmer committed suicide every 32
minutes between 1997-2005.
• 284,673 farmers have taken their lives between
1995-2012.
• Male farmers suicide rate is 84.9%.
• Entire villages are getting emptied due to
migration.
*Source: National Crime Records Bureau Data

6. Why…
• Financial Stress.
• Factors out of control like irregular rains,
drought, short seasons (winters) and crop
disease.
• Geographical remoteness and social isolation.
• Illness and Depression.
*Of all the reports available on the reason of suicide, above are the major ones among others.

7. Mitti Di Model…
• Urban travellers buys Mittidi tours for 3-5
days.
• Imagine visiting Khajuraho/Agra and staying in
a village.
• Farmers generate money by renting out their
homes for the guest.
• Both interacts and gets connected.

8. Oh Yes the Profits to be used in..
• Repayment of shared & collective borewell
Loan.
• Rain water harvesting.
• Sponsoring agriculture experts visits.
• Community driven handicrafts manufacture.
• Information and Facilitation center
(Information, Ecommerce purchase, etc)
• Solar lights and facilities installation.
• Organic Farming and Bio Gas plants
installation.

9. In the End...
Urban Travellers
• Rejuvenation
• Pure and Healthy
environment.
• Holiday with a cause
• Self esteem &
Contribution without
doing charity.
Farmers
• Money for loan
repayment
• Self Esteem
• Knowledge
• Contribution for
village

10. How will you connect the
opposite end of the spectrum
Bring them together. It will form a
complete circle.

11. Thank You
MittiDi Technologies Pvt Ltd.
contact@mittidi.in