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The document discusses product, services, and branding strategy. It covers key topics such as defining products and services, product classifications, individual product decisions including branding and packaging, product line and mix decisions, and the unique characteristics of marketing services. The document provides learning objectives and outlines the major sections and subsections to be covered in the chapter.
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Capital budgeting involves evaluating potential investments to increase a firm's value and profitability. Managers must select projects that earn a return higher than the firm's cost of capital. They consider factors like cash flows, costs, lives, and risks of projects to evaluate them using techniques like net present value, internal rate of return, and payback period. The goal is to accept projects that increase shareholder wealth as measured by the net present value.
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Bec doms a ppt on overview of financial management07
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