Microeconomics SIXTH EDITION JEFFREY M. PERLOFF University of California, Berkeley Microeconomics 7th kindle JEFFREY Chapter 1 Introduction Chapter 2 Supply and Demand Chapter 3 Applying the Supply-and-Demand Model Chapter 4 Consumer Choice Chapter 5 Applying Consumer Theory Chapter 6 Firms and Production Chapter 7 Costs Chapter 8 Competitive Firms and Markets Chapter 9 Applying the Competitive Model Chapter 10 General Equilibrium and Economic Welfare Chapter 11 Monopoly Chapter 12 Pricing and Advertising Chapter 13 Oligopoly and Monopolistic Competition Chapter 14 Game Theory Chapter 15 Factor Markets Chapter 16 Interest Rates, Investments, and Capital Markets Chapter 17 Uncertainty Chapter 18 Externalities, Open-Access, and Public Goods Chapter 19 Asymmetric Information Chapter 20 Contracts and Moral Hazards Chapter Appendixes A-1 Answers to Selected Questions and Problems A-28 Sources for Applications A-44 m PERLOFF Contents Preface xiv 2.5 Equilibrium Effects of Government Interventions 27 Policies That Shift Supply Curves 27 Chapter 1 Introduction 1 APPLICATION Occupational Licensing 28 Solved Problem 2.4 29 1.1 Microeconomics: The Allocation Policies That Cause Demand to Differ of Scarce Resources Trade-Offs from Supply APPLICATION Price Controls Kill