This document discusses Michael Jordan's endorsement of Gatorade and how he embodied the American Dream. It summarizes that Jordan was arguably the greatest basketball player and promoted Gatorade on its 50th anniversary. His athletic ability, work ethic, and success story allowed Americans to believe in achieving their own dreams. The commercial "Be Like Mike" represented treating the game and others with respect while chasing one's dreams. It promoted both Gatorade and Jordan's example of hard work leading to fulfilled dreams.

1. © Ben Eagle, 2013
Arguably the best player of all time,
Michael Jordan promotes Gatorade on
the company’s 50th anniversary, as
well as his birthday; with that said,
visual repetition of the product, a
display of diversity, and a strong sense
of community are utilized to sell the
product – celebrity endorsement was
used because America idolizes Jordan’s
athletic ability, work ethic, and grasp
of the American Dream; Turning
childhood dreams into reality.
Commercial Significance
 Combination of song, diversity, community
presence shown, and greatness on the court
shows that it was a smart idea to utilize
celebrity status to push the Gatorade brand
forward.
 Michael Jordan made people of all ages , and
backgrounds believe in their own American
Dream
 Michael Jordan was the first athletic endorser
of Gatorade
 The commercial Be like Mike represents not
only the treatment of the game, but the
treatment of yourself, and people around you
that are different .
I challenge everyone to “ Be Like Mike” Not only in
the sense of chasing a dream, but treatment of others
and working hard to make individuals dream come
true, no matter what they may be.
© Gatorade, 1991
Little girl (left) imitating Jordan (right)
Works Cited
 "Michael Jordan." Bio. A&E
Television Networks,2015. Web. 18
Mar. 2015.
 "Gatorade | G Series Sports Drinks
for Energy, Hydration and
Recovery." Gatorade.Web. 19 Mar.
2015. Web. 19 Mar. 2015.
 YouTube. YouTube. Web. 22 Mar.
2015.
 "Greenland and Middle Tennessee."
Greenland and Middle Tennessee.
Web. 22 Mar. 2015.
By: Denadre’ Parker
Department of Supply Chain
Management
parkerd12@students.ecu.edu

2. The American Dream
 Jordan was cut from his High
School Varsity basketball team for
being too small
 Attended the University of North
Carolina where he won a National
Championship
 Drafted by the Chicago Bulls, and
won six NBA championships
 Michaels athletic abilities defied
the laws of physics with high-
flying dunks, impeccable defense,
and ability to shoot from nearly
anywhere on the court.
 Inducted into Naismith Basketball
Hall of Fame in 2009. Highest
honor in basketball
Fact: Michael Jordan is the only player to
score 3000 points in a single season since
Wilt Chamberlain
© Mark Colomb, 2013
Be Like Mike - Technoe
© Bill Smith, 2012
Sometimes I dream,
That he is me,
You've got to see that's how I dream to
be
Again I try,
Just need to fly,
Oh, if I could Be Like Mike
 Reverts back to his hard work,
as well as his treatment of the
game.
 Mike is seen practicing, and
playing with people of many
ages and backgrounds , while
drinking Gatorade various
times in the commercial,
(promotion of diversity & the
product)
Gatorade
 Created by Florida University
physicians Dr. Cade,Dr. Shires,
Dr. Free,and Dr. Quesada to
stop increasing problems of heat
related illness to Florida
Football Players
 Quickly spread and was adopted
by 70+ Collegiate Teams ( Men
and Women)
 Now the official drink of the
NBA,PGA, MLB, MLS, and
NFL
Gatorade’s AmericanDream
Gatorade went from a creation by four
doctors in a small university lab, to a
nationally accredited brand for all sports
, ages, and genders to improve sports
performance.
©goodlogo!, 2000-2015