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Conventions - evaluation
The document discusses how the magazine layout challenges conventions of real music magazines. Specifically:
- The front cover layout emphasizes the main image rather than hiding it behind text, to avoid clutter. This makes the main story clearer.
- The contents page clearly shows the most important article and popular pieces in an accessible layout similar to the magazine NME.
- The double page spread has a structured style without clutter, like pages in NME, with the main image and article separated clearly.
- Images throughout are edited using Photoshop to match the magazine style and look more professional, challenging techniques used in magazines like NME. Language, fonts and styles are also used to attract younger audiences as other music magazines
Album Cover!
This album was created by the band due to the success of their previous EP "Lost in the Wilderness". It includes some songs from the EP to showcase their musical progression. Their hit song "Somebody Told Me" has a music video that references the EP by including footage filmed in deserted areas, linking back to the EP's themes. The band stated they wanted to maintain their original style despite newfound success and included elements connecting to their earlier work.
Album Cover
This album was created by the band due to the success of their previous EP "Lost in the Wilderness". It includes some songs from the EP to showcase their musical progression. Their hit song "Somebody Told Me" has a music video that references the EP by including footage filmed in a deserted area. The band stated they wanted to maintain their original style despite growing success and included elements connecting back to their EP.
Question 3 Summary
The document discusses the strengths and weaknesses of music products based on feedback from the target audience. It was found that the main strengths of the music video were the variety of shots and quality of settings, costumes, and props, while weaknesses included parts of the editing that didn't sync well with the music. For ancillary products, strengths were the layout, color scheme, and images, while the main weakness was the fonts not blending well. The document also discusses learning how to better appeal to the target audience by addressing weaknesses, such as faster-paced editing to match the music, and removing backgrounds from title fonts. Audience feedback would help ensure products are improved based on common views to increase success.
Recommended
Conventions - evaluation
The document discusses how the magazine layout challenges conventions of real music magazines. Specifically:
- The front cover layout emphasizes the main image rather than hiding it behind text, to avoid clutter. This makes the main story clearer.
- The contents page clearly shows the most important article and popular pieces in an accessible layout similar to the magazine NME.
- The double page spread has a structured style without clutter, like pages in NME, with the main image and article separated clearly.
- Images throughout are edited using Photoshop to match the magazine style and look more professional, challenging techniques used in magazines like NME. Language, fonts and styles are also used to attract younger audiences as other music magazines
Album Cover!
This album was created by the band due to the success of their previous EP "Lost in the Wilderness". It includes some songs from the EP to showcase their musical progression. Their hit song "Somebody Told Me" has a music video that references the EP by including footage filmed in deserted areas, linking back to the EP's themes. The band stated they wanted to maintain their original style despite newfound success and included elements connecting to their earlier work.
Album Cover
This album was created by the band due to the success of their previous EP "Lost in the Wilderness". It includes some songs from the EP to showcase their musical progression. Their hit song "Somebody Told Me" has a music video that references the EP by including footage filmed in a deserted area. The band stated they wanted to maintain their original style despite growing success and included elements connecting back to their EP.
Question 3 Summary
The document discusses the strengths and weaknesses of music products based on feedback from the target audience. It was found that the main strengths of the music video were the variety of shots and quality of settings, costumes, and props, while weaknesses included parts of the editing that didn't sync well with the music. For ancillary products, strengths were the layout, color scheme, and images, while the main weakness was the fonts not blending well. The document also discusses learning how to better appeal to the target audience by addressing weaknesses, such as faster-paced editing to match the music, and removing backgrounds from title fonts. Audience feedback would help ensure products are improved based on common views to increase success.
Ancillary Product Survey Feedback
The document summarizes feedback from a target audience on ancillary products (an album and album advert) for an indie rock band. Key findings include:
- The audience rated the album 7-8/10 and the advert 8-9/10, showing the ancillary products were successful but the advert scored higher.
- Popular strengths for both were layout, image, and color, while weaknesses included lack of detail and clutter.
- Suggested improvements were adding more detail, changing fonts for better image merging, and potentially simplifying colors.
- The audience felt the style aligned with genre conventions and was "fresh" and "unique," showing the target was effectively reached.
магдануров гайдар, Microsoft, презентация проекта для инвестора
1. Типы презентаций проекта
a. Elevator Pitch
b. Публичная презентация
c. Подробная презентация проекта (1 на 1 с инвестором)
2. Подготовка каждого типа презентаций
a. Структура презентации
b. Общая понятная история
c. Основной фокус презентации
d. Важные детали
e. Оформление презентации
3. Советы по публичным выступлениям
a. Подготовка к выступлению и репетиции
b. «Точки опоры» во время выступления
c. Взаимодействие с публикой
4. «Работа над ошибками» после презентации
a. Анализ проблемных моментов
b. Пути улучшения презентации
Ancillary reserch- Razorlight Album
The document discusses the design elements of Razorlight's album cover, back cover, and CD. The front cover uses high contrast black and white with a bold title to draw attention. The band members are posed to convey authority. The back cover uses bright red color typically associated with indie rock to symbolize the album's attitude. It lists songs simply down the spine. The CD design matches the front cover colors for consistency and features inscribed lines referencing the band's name.
Evaluation- Technologies
The document discusses the technologies used to create a music magazine, including Microsoft PowerPoint, Adobe Photoshop, an HD digital camera, the internet, Apple computers, and Paint. PowerPoint allowed layout adjustments and Photoshop improved image quality. New skills were developed in magazine design and software use. Future magazines could utilize more advanced publishing software.
Naïve – the kooks
The video takes place between a nightclub and the following morning. Low key lighting is used at the nightclub and high key lighting the next morning. Costumes at the nightclub are casual. Cross cutting shows two time periods. Focus is used to blur the girl and show the man's perspective. Shot reverse shot shows tension between the man and girl. Fast editing conveys enjoyment at the club while slow editing shows the man's worry. Close ups show the man's worry and him singing. High angles imply isolation and regret. Over the shoulder shots allow views of facial expressions. Sound gives the impression of being diagetic but was edited in.
Постановка целей как инструмент мотивации команды технических специалистов (К...
В современной литературе можно встретить большое количество определений термина «проект». Зачастую авторы приписывают ему строго заданные цели, ограниченность во времени, ресурсах и т.п. Однако зачастую на практике самый безумный маленький «стартап» может оказаться глобальным направлением для всего бизнеса.
Ярким примером подобного проекта в «МегаФоне» является «мобильный интернет». Начавшись в 2001году, он изначально казался безумием на фоне роста голосового трафика. Но с развитием технологий и сетей ПРОЕКТ не только стал ключевым драйвером выручки компании, но и позволил попутно реализовать целый ряд проектов, которые вывели компанию в лидеры на рынке мобильного интернета.
На примере отдельного кейса мы рассмотрим весь путь развития инновационных проектов, процесс коммерциализации и возможные ошибки.
premier vendor deck
Premier Restaurant Network provides various partnership opportunities for restaurants to access over 43,000 Chicago business professionals through popup events, catering, and delivery services. Options include rotating buffet-style popup events at corporate buildings to introduce 5,000 customers at no cost; pre-paid catering for special events with pre-negotiated menus from $8-22 per person; and a delivery product where employees can order from one featured restaurant for a single drop-off. Partnerships range from no startup costs to $300 depending on the level of customization needed.
Social groups evaluation
The document discusses a magazine called "Addiction" that targets young people interested in indie rock music. The magazine represents this social group through its style, fashion, images, and language focused on indie rock. Maintaining this clear focus on one social group is important for the magazine's popularity and audience retention, as changing its focus could cause some readers to lose interest.
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Ancillary Product Survey Feedback
The document summarizes feedback from a target audience on ancillary products (an album and album advert) for an indie rock band. Key findings include:
- The audience rated the album 7-8/10 and the advert 8-9/10, showing the ancillary products were successful but the advert scored higher.
- Popular strengths for both were layout, image, and color, while weaknesses included lack of detail and clutter.
- Suggested improvements were adding more detail, changing fonts for better image merging, and potentially simplifying colors.
- The audience felt the style aligned with genre conventions and was "fresh" and "unique," showing the target was effectively reached.
магдануров гайдар, Microsoft, презентация проекта для инвестора
1. Типы презентаций проекта
a. Elevator Pitch
b. Публичная презентация
c. Подробная презентация проекта (1 на 1 с инвестором)
2. Подготовка каждого типа презентаций
a. Структура презентации
b. Общая понятная история
c. Основной фокус презентации
d. Важные детали
e. Оформление презентации
3. Советы по публичным выступлениям
a. Подготовка к выступлению и репетиции
b. «Точки опоры» во время выступления
c. Взаимодействие с публикой
4. «Работа над ошибками» после презентации
a. Анализ проблемных моментов
b. Пути улучшения презентации
Ancillary reserch- Razorlight Album
The document discusses the design elements of Razorlight's album cover, back cover, and CD. The front cover uses high contrast black and white with a bold title to draw attention. The band members are posed to convey authority. The back cover uses bright red color typically associated with indie rock to symbolize the album's attitude. It lists songs simply down the spine. The CD design matches the front cover colors for consistency and features inscribed lines referencing the band's name.
Evaluation- Technologies
The document discusses the technologies used to create a music magazine, including Microsoft PowerPoint, Adobe Photoshop, an HD digital camera, the internet, Apple computers, and Paint. PowerPoint allowed layout adjustments and Photoshop improved image quality. New skills were developed in magazine design and software use. Future magazines could utilize more advanced publishing software.
Naïve – the kooks
The video takes place between a nightclub and the following morning. Low key lighting is used at the nightclub and high key lighting the next morning. Costumes at the nightclub are casual. Cross cutting shows two time periods. Focus is used to blur the girl and show the man's perspective. Shot reverse shot shows tension between the man and girl. Fast editing conveys enjoyment at the club while slow editing shows the man's worry. Close ups show the man's worry and him singing. High angles imply isolation and regret. Over the shoulder shots allow views of facial expressions. Sound gives the impression of being diagetic but was edited in.
Постановка целей как инструмент мотивации команды технических специалистов (К...
В современной литературе можно встретить большое количество определений термина «проект». Зачастую авторы приписывают ему строго заданные цели, ограниченность во времени, ресурсах и т.п. Однако зачастую на практике самый безумный маленький «стартап» может оказаться глобальным направлением для всего бизнеса.
Ярким примером подобного проекта в «МегаФоне» является «мобильный интернет». Начавшись в 2001году, он изначально казался безумием на фоне роста голосового трафика. Но с развитием технологий и сетей ПРОЕКТ не только стал ключевым драйвером выручки компании, но и позволил попутно реализовать целый ряд проектов, которые вывели компанию в лидеры на рынке мобильного интернета.
На примере отдельного кейса мы рассмотрим весь путь развития инновационных проектов, процесс коммерциализации и возможные ошибки.
premier vendor deck
Premier Restaurant Network provides various partnership opportunities for restaurants to access over 43,000 Chicago business professionals through popup events, catering, and delivery services. Options include rotating buffet-style popup events at corporate buildings to introduce 5,000 customers at no cost; pre-paid catering for special events with pre-negotiated menus from $8-22 per person; and a delivery product where employees can order from one featured restaurant for a single drop-off. Partnerships range from no startup costs to $300 depending on the level of customization needed.
Social groups evaluation
The document discusses a magazine called "Addiction" that targets young people interested in indie rock music. The magazine represents this social group through its style, fashion, images, and language focused on indie rock. Maintaining this clear focus on one social group is important for the magazine's popularity and audience retention, as changing its focus could cause some readers to lose interest.
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магдануров гайдар, Microsoft, презентация проекта для инвестора
магдануров гайдар, Microsoft, презентация проекта для инвестора
Постановка целей как инструмент мотивации команды технических специалистов (К...
Постановка целей как инструмент мотивации команды технических специалистов (К...