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Minimum cost, Maximum ROI, Digital Consulting & Solutions
Minimum Cost
Maximum ROI
Digital Consulting
Social Media 聲量/口碑 監控
講師: 吳天元 Bryan
今日社交媒體 企業必備武器
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
經歷:
台灣防潮科技 網路經營經理
樂陞科技 資訊部經理
中時網路科技 策略暨新事業發展部經理
1111人力銀行 總管理處特別助理
遊戲橘子數位科技 資訊總監
詳細職場履歷
相關認證:
專案執行:
收藏家防潮箱 電子商務網路架構導入
中國跨省份以最低人力管理兩百多組遊戲伺服器主機服務
以女性消費市場為主軸的電子商務購物網站平台建置
網站安全設備與線上新電話系統導入
台灣最大線上遊戲機房建置
MMdc Confidentia!本內容包含MMdc之機密機訊,請您恪守保密義務,禁止任何形式的傳播、複製或傳閱予第三者。
電商策略
E-commerce
Strategy
營銷策略
Marketing
Strategy
運營策略
Business
Strategy
數位品牌策略
Brand
Digitalization
營銷策略與優化
Digital Marketing &
Analytic Tools
電子商務實戰
E-Commerce
Optimization
數位課程服務
Digital Course service
精準媒體
Precise
Media
互動媒體
Interactive
Media
內容媒體
Content
Media
社群媒體
Social
Media
數位顧問服務
Digital Consulting Service
媒體投資中心
Media Investment Center
跨境
結盟
通路
結盟
代運營
電子商務營銷
E-commerce Service
分析
工具
認證
課程
數位
人才
數位行銷實戰家平台
dcplus
數位思維、品牌再造、服務創新 全方位數位營運中心
MMdc 擁有執行實力 的 數位顧問公司
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
360° Conversion Rate Optimization
成效優化監控,關鍵整合轉換力
Traffic 流量
Leads 興趣客單
Marketing Qualified Leads
有望客單
Sales Qualified Leads
消費客單
Remarketing Leads
再行銷
Loyalty Customers
忠誠客戶
MEASURE
Analytics/Tracking Setting
REPORT
Status Check/Segmentation
ANALYSIS
Observation/Opportunities/
Customer journey analysis
STRATEGY
Planning/Action
Target Persona
LPO/UEO/Best practice
IMPEMENTATION
A/B Testing
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
MMdc網址 http://mmdc.com.tw
相關企業內訓諮詢 (02)7709-9980
連絡我們
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
YouTube
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
一首歌 價值 1.8億美金
2009年7月6日上傳,3天後瀏覽人次已超過100萬
至2013年9月有超過1,330萬人次觀看。
歌曲發佈後不到4天,聯航股價下趺了10%
市值蒸發了1.8億美元 !!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
長長久久的影響… YouTube 出版專書
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Social Media 社交媒體 一個人也可以改變市場規則
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Interpersonal Network 人際網路 / Social Node 社交節點
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Social Node 社交節點
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Social Node 社交節點
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
至2014年
57 Offices.
900 Employees.
22,000 Clients
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
社群聲量
社群頻道 互動聲量
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
有效掌握每一則網路上的發言!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
看看這個關鍵結點是誰? 以往發言有些什麼?
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
反向流量追蹤查詢
問題: 我有一篇2013年的舊文章忽然流覽量暴增!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
反向流量追蹤查詢
問題: 我有一篇2013年的舊文章忽然流覽量暴增!
然後呢?
來自FB哪裡來的?
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
延伸閱讀
部落格文章
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
反向流量追蹤查詢
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
反向流量追蹤查詢
透過關鍵字判斷、社群資料反向查詢
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
反向流量追蹤查詢
盧希鵬 教授
Facebook專頁
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
後記~~~
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
台灣地區監控名單
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
開啟連結
Minimum cost, Maximum ROI, Digital Consulting & Solutions
© 2012 oyag.com by Bryan All rights reserved.
現在是個科技 工作者的時代
Minimum cost, Maximum ROI, Digital Consulting & Solutions
© 2012 oyag.com by Bryan All rights reserved.
Minimum cost, Maximum ROI, Digital Consulting & Solutions
網路行銷這條路
最後的建議
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
勇者 總有等級是1的開始
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
就算你是
你也是有Lv1的幼兒期
魯夫
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
記得建立你打群架的
FB上的好友、同學、外包廠商、講師、顧問…
團隊
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
不過也請小心別… 找錯人!!
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
MMdc網址 http://mmdc.com.tw
相關企業內訓諮詢 (02)7709-9980
連絡我們
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
http://mmdc.com.tw/
您的數位顧問及事業夥伴
http://dcplus.com.tw/
您的數位行銷實戰家
Minimum cost, Maximum ROI, Digital Consulting & Solutions
Thank You
Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.

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  • 2. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 經歷: 台灣防潮科技 網路經營經理 樂陞科技 資訊部經理 中時網路科技 策略暨新事業發展部經理 1111人力銀行 總管理處特別助理 遊戲橘子數位科技 資訊總監 詳細職場履歷 相關認證: 專案執行: 收藏家防潮箱 電子商務網路架構導入 中國跨省份以最低人力管理兩百多組遊戲伺服器主機服務 以女性消費市場為主軸的電子商務購物網站平台建置 網站安全設備與線上新電話系統導入 台灣最大線上遊戲機房建置
  • 3. MMdc Confidentia!本內容包含MMdc之機密機訊,請您恪守保密義務,禁止任何形式的傳播、複製或傳閱予第三者。 電商策略 E-commerce Strategy 營銷策略 Marketing Strategy 運營策略 Business Strategy 數位品牌策略 Brand Digitalization 營銷策略與優化 Digital Marketing & Analytic Tools 電子商務實戰 E-Commerce Optimization 數位課程服務 Digital Course service 精準媒體 Precise Media 互動媒體 Interactive Media 內容媒體 Content Media 社群媒體 Social Media 數位顧問服務 Digital Consulting Service 媒體投資中心 Media Investment Center 跨境 結盟 通路 結盟 代運營 電子商務營銷 E-commerce Service 分析 工具 認證 課程 數位 人才 數位行銷實戰家平台 dcplus 數位思維、品牌再造、服務創新 全方位數位營運中心 MMdc 擁有執行實力 的 數位顧問公司
  • 4. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 360° Conversion Rate Optimization 成效優化監控,關鍵整合轉換力 Traffic 流量 Leads 興趣客單 Marketing Qualified Leads 有望客單 Sales Qualified Leads 消費客單 Remarketing Leads 再行銷 Loyalty Customers 忠誠客戶 MEASURE Analytics/Tracking Setting REPORT Status Check/Segmentation ANALYSIS Observation/Opportunities/ Customer journey analysis STRATEGY Planning/Action Target Persona LPO/UEO/Best practice IMPEMENTATION A/B Testing
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  • 6. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
  • 7. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. MMdc網址 http://mmdc.com.tw 相關企業內訓諮詢 (02)7709-9980 連絡我們
  • 8. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
  • 9. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. YouTube
  • 10. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 一首歌 價值 1.8億美金 2009年7月6日上傳,3天後瀏覽人次已超過100萬 至2013年9月有超過1,330萬人次觀看。 歌曲發佈後不到4天,聯航股價下趺了10% 市值蒸發了1.8億美元 !!
  • 11. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 長長久久的影響… YouTube 出版專書
  • 12. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. Social Media 社交媒體 一個人也可以改變市場規則
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  • 16. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 至2014年 57 Offices. 900 Employees. 22,000 Clients
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  • 24. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
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  • 31. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD. 後記~~~
  • 32. Minimum cost, Maximum ROI, Digital Consulting & Solutions Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.
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  • 41. Minimum cost, Maximum ROI, Digital Consulting & Solutions 網路行銷這條路 最後的建議
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  • 48. Minimum cost, Maximum ROI, Digital Consulting & Solutions Thank You Private and confidential © 2009-2014 MinMax Digital Consulting CO., LTD.