Berggruen Residential is developing Meier on Rothschild, a luxury residential tower in Tel Aviv designed by renowned architect Richard Meier. The 181m tower will be the tallest and highest quality residential building in Israel, located in the prime Rothschild Boulevard area. Over 60% of the apartments, ranging from 100-785sqm, have already been sold, representing a unique investment opportunity in the high-end Tel Aviv real estate market with significant expected appreciation. The development will include high-end amenities and is scheduled for completion in early 2014.

1. Berggruen Residential
Presenting
Meier On Rothschild
Tel Aviv

2. Who Are We?
 Berggruen Residential is the Israeli branch of Berggruen Holdings held by
Nicolas Berggruen from 2005.
 Yigal Zemah has been the Founder and CEO since the incorporation of the
Company.
 In 2009 the Hagag Cohen Group, the larger developer in Tel Aviv today, has
purchased 50% of the Company.
 The Company focuses ONLY on developing prime location top quality high end
real estate projects.

3. A Trophy Tower in Tel Aviv
 Most Desired Location – Rothschild Boulevard.
 Iconic Design – Design of Richard Meier.
 Highest Quality – Highest investment ever per sqm in Israel.
 Exclusive Residence – influential tier of the world's elite.
 Exceptional Investment Opportunity – huge appreciation potential.
 Very positive acceptance by the market - 60% already sold!.

4. Most Desired Location in Israel
 Rothschild Blvd. is the most lucrative address in Israel today.
 Rothschild Blvd. is the cultural and financial center of Israel.
 Meier on Rothschild is located few minutes from the beach, the
National Theater, Neve Zedek, the best art galleries and fine restaurants.
 In the heart of the “White City” as declared by UNESCO.
 No need to go anywhere - When you leave your apartment…
You are already there..

5. Rothschild Boulevard – The Most
Beloved Boulevard in Israel
 Voted as the most beloved street in Israel.
•

6. Rothschild Boulevard – Unique
Eclectic Architecture

7. Rothschild Boulevard- The Vibrant
Heart of Tel Aviv

8. Richard Meier - An Iconic Architect

9. Prizker Prize Winning Architect

10. An Iconic Architect
 The first time in Israel that a “Star Architect” designs a residential tower.
 Choosing Richard Meier was a natural choice for Berggruen, the Prizker prize
winner and one of the leading architects in the world today.
 Choosing the Architect who uses the white color that matches the white city of
Tel Aviv.
 The Meier on Rothschild has already became an architecture catalyst and a bench
mark for future towers in Tel Aviv.

11. Meier on Rothschild – Under
Construction

12. The Tower
 The tallest residential tower in Israel -181 meters (594 feet) high.
 37 floors high, 785 sqm (8,450 sqf) floor size plus 50 sqm (538 sqf) balconies.
 Awarded as the most beautiful residential tower in Israel for 2011.
 Located in the heart of the Blvd. on 36 Rothschild Blvd.
 Environment friendly esthetic white aluminum screen was designed to shades the
apartments in the tower to save energy.

13. The Tower – cont.
 Quick road accesses in and out of the city.
 Highest construction standard in Israel –
The most expensive construction price ever
made per sqm in Israel.
 The most expensive apartment for sale ever
in Israel – The Double Duplex - $50M.

14. The Tower – cont.

15. The Amenities
 6 floors of underground secured parking and storage rooms.
 Exclusive lounge, 25m (82 feet) half Olympic long swimming pool and a wine
cellar.
 Luxurious 500 sqm (5,380 sqf) spa including dry and wet saunas, Jacuzzi and
professional training equipment.
 13 meters high glorious lobby.
 24/7 security personal on site with full camera coverage surveillance in all
public areas.
 Concierge services.

16. The Amenities – cont.

17. The Amenities – cont.

18. The Apartments
 Sizes of the available apartment range from 100 sqm (1,076 sqf) to a full floor
apartment– 785 sqm (8,450 sqf).
 The apartments enjoy a panoramic view of Tel Aviv and the sea.
 12.5 sqm balcony (41 sqf) included in most apartments.
 Interior doors 2.70 meters (8.85 feet) high and 1.1 meters (3.6 feet) wide.
 Kitchens – the tenant can choose between Bulthaup, Boffi, Poggen Pohl,
Zeyko and Binova.

19. The Apartments – cont.
 Bathrooms – Grohe , Doren
Bracht and Duravit.
 Floor– Jet Mist granite stone,
wooden oak or Carrara
marble.

20. The Apartments – cont.

21. The Apartments – cont.

22. The Available Penthouses
 1 Triplex Penthouse (one triplex was sold) – 653 sqm (7,028 sqf) plus 151 sqm
(1625 sqf) terraces located on the top three floors of the tower including a private
elevator and a private swimming pool on the top floor. 8 meters (26 feet) high
ceiling with full clear curtain walls.
 1 Double Duplex Penthouse “The Palace in the Sky” - 1250 sqm (13,454 sqf)
plus 155 sqm (1,668 sqf) terraces located on the two floors below the Triplex
Penthouse including a private elevator. 8 meters (26 feet) high ceiling with
full clear curtain walls.
 1 Simplex Penthouse (one simplex was sold)– 785 sqm (8,450 sqf) plus 126 sqm
(1,356 sqf) terraces located below the Duplex Penthouse – one level without
stairs.

23. The Triplex Penthouse

24. Duplex and Triplex Penthouses – cont.

25. Duplex and Triplex Penthouses – cont.

26. Duplex and Triplex Penthouses – cont.

27. Unique Investment Opportunity
 Tel Aviv real estate market – very limited supply especially of high end luxury towers.
 The Meier on Rothschild – the ONLY residential tower in Israel designed by a “Star
Architect”. Living in a “Signature On of a Kind Tower”.
 Prices – Perfect Timing - Since the project is under construction, the prices are still
about 30% below a nearby completed tower such as Rothschild 1.
 All permits are in place and construction ends in less than two years in Q1 2014.
 The land was purchased in 2006 and since then the price of prime location land has
kept rising.
 The project is fully financed and 60% of the Tower is already sold.

28. "Meier on Rothschild...a
landmark achievement in
luxury high rise living"
Thank you!