Meet the superfans trying to save Tab In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola. What to some was a mere news blip was a crisis for Priest. "I lived in fear of it being discontinued for years," she said. "When the notification came out that Coca-Cola was going to stop making it, I had people I hadn't spoken to in 10 years call me to give me their condolences." Priest drinks about three cans of Tabs a day, and has for as long as she can remember. "It is a central part of my life," she said, and something she's known for. "I've had [colleagues] decorate my office for a milestone birthday" with Tab-themed decorations, and "I drink Tab, water and wine." Priest started stockpiling cases of Tab in 2020 when she realized the drink would soon be gone. She has 23 12-packs left, and she's rationing her supply. She'll hang onto the final case "for posterity." But Priest isn't giving up without a fight. She's hoping that with the help of fellow diehard fans, they'll convince Coca-Cola to bring Tab back. It will be a tough battle, as Coca-Cola which has its reasons for killing Tab. The product was cut as part of a sweeping reduction of Coca-Cola's beverage portfolio, announced in 2020. The reasoning was clear: The 200 brands on the chopping block half of Coke's portfolio together made up just 2% of Coca-Cola's total revenue, CEO James Quincey said. It just wasn't worth it for to keep pouring resources into these flagging products. "It was a hard decision to discontinue TaB," a company spokesperson told CNN Business. "In order to continue to innovate and give consumers the choices they want, we have to make tough choices about our portfolio." The spokesperson said that "there are no plans to bring [Tab] back." Tab fans think Coke made the wrong call. From where they sit, Tab sales were stilted because Coca-Cola neglected the brand, letting it linger without advertising for decades. They point out that even without ads, Tab fans have still sought out the product imagine, they say, what some marketing could do. Plus, nostalgia is hot right now. It may be hard to imagine a massive company like Coke giving in to a comparatively small fanbase of a forgotten brand. But it's happened before. The SaveTabSoda committee Adam Burbach noticed a flurry of activity online after Coke announced Tab's demise. Across social channels, fans were mourning the product and wondering whether they could change Coca-Cola's decision. "A lot of people [were] saying, we should do something," he said. "The initial ... thought behind the committee was coordinating efforts so that we had a single voice." Burbach took action. He launched a full-blown campaign to bring back the soda along with a core group of fans, including Priest, that calls themselves the SaveTabSoda Committee. The group has coordinated call days, encouraging fans to bombard Coca-Cola's customer service line with .