When discussing stocks or trends previously covered in written reports, it is important to adapt the written language to a conversational style. This is due to the differences in rhythms between written and spoken communication, which affects clarity and comprehension. The aim is to ensure speech is easy to say, listen to, and understand.

1. Adapt Written Reports to Conversational Language
When asked to discuss a stock or trend that you have written about, give
yourself time to adapt your written language to the demands of oral
communication. The reason is that written language has different rhythms than
speech and is easier on the eye than the ear. Speech should be easy to say,
listen to, and understand.
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