1. Media Publishers Research
Jack Humpherson
Bauer Media
 Have over 22 million UK consumers each week across all media types.
 Owns brands such as Heat, Kiss, Grazier, Empire, Magic and Karrang.
 Has a multi-channel strategy (offers consumers entertainment in different ways.
IPC (International Publishing Company)
 Owns five divisions of magazines ( Women weekly, Leisure, men’s lifestyle, women’s lifestyle
and TV titles)
