2. Pros
• I liked this particular typography because the
style of lettering looks as though blood has
been smeared. This is a typical icon of the
supernatural horror genre, which is something
that we wanted to strongly connote in our
opening.
• Again, the font is red, which suggests danger
and therefore creates a preferred reading for
the audience.
3. Cons
• However, the style of the lettering looks very
neat and done precisely, whereas a blood
smear would be carelessly done, and would
therefore be scruffy and untidy. This therefore
means that the typography wouldn't
represent the genre as much as we would like,
as it wouldn’t connote danger as well.
