This document provides a list of existing brands matched to each letter of the alphabet. The task is to individually redesign the logo and rewrite the slogan for one of the brands to create a new look for an existing product.
The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
The document discusses different types of advertising, including:
- Outdoor, indoor, radio, TV, print, and digital advertisements.
- Brand, retail, classified, public service, and political advertisements.
- Covert, celebrity, and infomercial advertisements.
- Local, national, and international advertisements targeting specific regions or countries.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
The document provides instructions and examples for writing a narrative story. It explains that a narrative has 5 basic parts: introduction, rising action, climax, falling action, and resolution. It also notes that narratives are usually written in chronological order and contain vivid details. The document then provides a short beginning to a story and asks writers to continue the narrative by writing the next two paragraphs to develop the conflict, rising action, and climax in one paragraph, and the falling action and resolution in the next.
This document provides guidance on writing a personal narrative. It explains that a personal narrative is a story about oneself told from a first-person point of view focusing on one significant event. It should be written in chronological order using transitions and include reactions of what people said and did as well as reflections on what was learned. The prompt instructs students to write a multiple paragraph personal narrative essay about an important life event using flashback as an introduction technique and including reactions and reflections.
This document provides background information on Shakespeare's play Othello. It summarizes the main characters, including Othello as a tragic hero who is manipulated into jealousy and downfall by the villain Iago. It discusses themes of prejudice, appearance vs. reality, and the destructive nature of jealousy. It also provides context on Elizabethan theater and attitudes towards Moors.
The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
The document discusses different types of advertising, including:
- Outdoor, indoor, radio, TV, print, and digital advertisements.
- Brand, retail, classified, public service, and political advertisements.
- Covert, celebrity, and infomercial advertisements.
- Local, national, and international advertisements targeting specific regions or countries.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
The document provides instructions and examples for writing a narrative story. It explains that a narrative has 5 basic parts: introduction, rising action, climax, falling action, and resolution. It also notes that narratives are usually written in chronological order and contain vivid details. The document then provides a short beginning to a story and asks writers to continue the narrative by writing the next two paragraphs to develop the conflict, rising action, and climax in one paragraph, and the falling action and resolution in the next.
This document provides guidance on writing a personal narrative. It explains that a personal narrative is a story about oneself told from a first-person point of view focusing on one significant event. It should be written in chronological order using transitions and include reactions of what people said and did as well as reflections on what was learned. The prompt instructs students to write a multiple paragraph personal narrative essay about an important life event using flashback as an introduction technique and including reactions and reflections.
This document provides background information on Shakespeare's play Othello. It summarizes the main characters, including Othello as a tragic hero who is manipulated into jealousy and downfall by the villain Iago. It discusses themes of prejudice, appearance vs. reality, and the destructive nature of jealousy. It also provides context on Elizabethan theater and attitudes towards Moors.
The document lists various characters from popular movies, books, and TV shows and asks the reader to identify common qualities among characters in each group and provide an overarching title. It also prompts the reader to suggest additional stock character categories and examples.
This document provides guidance on writing effective paragraphs, including using a strong topic sentence, developing sentences that connect to the topic, and a concluding sentence that ties back to the topic. It also encourages using vivid verbs to bring writing to life, and provides examples of replacing boring verbs with more descriptive alternatives. The document concludes by recommending including real-life examples and summarizing key takeaways and next steps.
The document provides guidance on descriptive writing and making sentences more vivid. It gives examples of boring sentences and has the reader rewrite them, paying attention to word choice. It also has the reader write sentences that appeal to one of the five senses based on given prompts. Finally, it analyzes three descriptions of an old man to see how they establish setting, personality, and dominant impression through subtle clues.
The document defines various literary terms used to analyze stories, including protagonist, antagonist, setting, exposition, point of view, imagery, metaphor, personification, simile, narrator, climax, conflict, character types, characterization techniques, theme, tone, alliteration, rhyme, and rhythm. It provides definitions and examples for each term to explain how they are used to describe elements of plot, characters, style, and meaning in narratives. The terms are grouped into three categories that cover characters and conflicts, plot structure, and literary devices.
This document provides context and background information about the setting and social climate of Harper Lee's novel To Kill a Mockingbird. It takes place in the 1930s in the Southern US during the Great Depression. Racial prejudice and legal segregation were prevalent. The document outlines the racial, social, and gender hierarchies of the time period. It introduces the main characters and provides details about the Finch family, Atticus defending Tom Robinson, and Boo Radley. Context is also given around the language used in the novel to reflect the era. Key topics to take notes on while reading are outlined.
This document discusses the difference between facts and opinions in advertising. It analyzes claims made in an advertisement for a skin care product, pointing out that statements like the product being "trusted therapy" and providing a "healthy glow" are opinions rather than proven facts. The ad does not provide evidence from dermatologists to back up claims that the lotion prevents breakouts or that it is the "#1 Dermatologist recommended" product. Overall, the document questions whether several of the marketing statements made in the ad are truly factual or just opinions.
The document provides background information on the book "Al Capone Does My Shirts" and the setting of Alcatraz prison. It explains that in 1935, the main character Moose and his family moved to Alcatraz where his father became a prison guard. Alcatraz was opened in 1934 as a federal prison located 1 mile from San Francisco, meant to house problematic prisoners from other facilities who were threats, escape risks, or getting too much media attention. Some of the most famous criminals sent there included Al Capone, George "Machine Gun" Kelly, and Robert "Birdman" Stroud.
The Japanese creation myth describes how the world began from a watery sea. The first gods, Izanagi and Izanami, created the islands of Japan and had children to inhabit the land. Their first daughter became the sun goddess Amaterasu. Amaterasu later gave birth to a son who became the first emperor of Japan, from whom all future emperors are descended.
William Shakespeare was born in 1564 in Stratford-upon-Avon, England. He received some schooling where he studied Latin, rhetoric, and grammar. He married Anne Hathaway in 1582 and had three children. In 1594, Shakespeare became a shareholder in the Lord Chamberlain's Men acting company. Some of his plays were performed at The Globe Theatre, an open-air, thatched roof theatre built around 1599 in London. Shakespeare wrote comedies, histories, and tragedies, often exploring the human condition, conflicts, and emotional drama through dramatic devices like soliloquies, puns, and asides. He died in 1616 in Stratford-upon-Avon at the
The document discusses analyzing parody advertisements to determine what original ad is being mocked and whether the parody is effective. Students are instructed to carefully examine examples of parody ads and explain what ad is being parodied and if the parody ad is successful.
Media literacy refers to the ability to analyze and critically think about the messages we receive from various media sources like music videos, films, and advertisements. It involves asking questions about the messages, noticing what is included and omitted, and understanding how factors like motives, money, values, and ownership influence content. Core concepts of media literacy are that media messages are constructed, use creative techniques, can be experienced differently, represent certain values and viewpoints, and are often organized to gain profit or power.
The document asks a series of questions about music listening habits, favorite songs and music videos. It asks how much time is spent listening to music each day, favorite type and what is liked about favorite music. Questions are also asked about compatibility of songs and music videos, if videos add value or seem like marketing, and if videos or songs are more convincing to buy music. Depictions of individuals in videos and lifestyle choices promoted are discussed.
Media literacy is an important skill that allows people to think critically about the messages they receive through various forms of media. It involves analyzing the techniques, technologies, and institutions that are used to deliver media content as well as identifying biases and evaluating the reliability and credibility of different sources of information. Developing media literacy helps people make informed decisions, think independently, and better understand the world around them.
This document discusses different types of media such as television, radio, books, and the internet. It explains that while the goal of media is to provide information and entertainment, the ultimate goal is to make money. It also talks about how media producers research target markets carefully in order to appeal to specific audiences and increase their potential to be profitable. The document provides examples of ads and asks students to design their own magazine ad for gum while considering a target audience.
The document asks the reader to analyze 10 magazine ads by identifying what appeals to them in each ad, determining who the target market is for the products featured, and indicating whether they would purchase each product for themselves or someone else.
The document discusses analyzing parody advertisements to determine what original ad is being mocked and whether the parody is effective. Students are instructed to carefully examine example parody ads and explain what ad is being parodied and if the parody ad is successful.
The document provides 5 steps to create new slogans for existing products: find 20 slogans you like, select 5 from different companies, create a new slogan for each of the 5 products, research the company looks of those 5 products, and design logos to fit the company looks.
A haiku writing exercise provides images to inspire short 3 line poems. Students are encouraged to observe details in the pictures and distill their observations into haikus focusing on sensory language to convey the essence of the subject in 17 syllables. The goal is to practice minimalism and focus on vivid description in a small format.
This document defines and describes the key elements of a narrative story, including its basic plot structure. It notes that a narrative has a beginning, middle, and end, focuses on related events, develops characters and setting through details and dialogue, and shows rather than tells events. The plot involves an introduction, rising action, climax, falling action, and resolution. It also provides an example paragraph of a potential narrative story.
Background Information for The Kite Runneranniekrespil
The document provides background information on Khaled Hosseini's novel The Kite Runner. It discusses that the story takes place in Afghanistan, Pakistan, and America from the early 1970s to early 2000s. It also outlines Afghanistan's history including being invaded by various empires and the rise and fall of the Taliban regime in the late 20th century. The Taliban enforced strict Islamic law and severely oppressed women during their rule.
The document lists various characters from popular movies, books, and TV shows and asks the reader to identify common qualities among characters in each group and provide an overarching title. It also prompts the reader to suggest additional stock character categories and examples.
This document provides guidance on writing effective paragraphs, including using a strong topic sentence, developing sentences that connect to the topic, and a concluding sentence that ties back to the topic. It also encourages using vivid verbs to bring writing to life, and provides examples of replacing boring verbs with more descriptive alternatives. The document concludes by recommending including real-life examples and summarizing key takeaways and next steps.
The document provides guidance on descriptive writing and making sentences more vivid. It gives examples of boring sentences and has the reader rewrite them, paying attention to word choice. It also has the reader write sentences that appeal to one of the five senses based on given prompts. Finally, it analyzes three descriptions of an old man to see how they establish setting, personality, and dominant impression through subtle clues.
The document defines various literary terms used to analyze stories, including protagonist, antagonist, setting, exposition, point of view, imagery, metaphor, personification, simile, narrator, climax, conflict, character types, characterization techniques, theme, tone, alliteration, rhyme, and rhythm. It provides definitions and examples for each term to explain how they are used to describe elements of plot, characters, style, and meaning in narratives. The terms are grouped into three categories that cover characters and conflicts, plot structure, and literary devices.
This document provides context and background information about the setting and social climate of Harper Lee's novel To Kill a Mockingbird. It takes place in the 1930s in the Southern US during the Great Depression. Racial prejudice and legal segregation were prevalent. The document outlines the racial, social, and gender hierarchies of the time period. It introduces the main characters and provides details about the Finch family, Atticus defending Tom Robinson, and Boo Radley. Context is also given around the language used in the novel to reflect the era. Key topics to take notes on while reading are outlined.
This document discusses the difference between facts and opinions in advertising. It analyzes claims made in an advertisement for a skin care product, pointing out that statements like the product being "trusted therapy" and providing a "healthy glow" are opinions rather than proven facts. The ad does not provide evidence from dermatologists to back up claims that the lotion prevents breakouts or that it is the "#1 Dermatologist recommended" product. Overall, the document questions whether several of the marketing statements made in the ad are truly factual or just opinions.
The document provides background information on the book "Al Capone Does My Shirts" and the setting of Alcatraz prison. It explains that in 1935, the main character Moose and his family moved to Alcatraz where his father became a prison guard. Alcatraz was opened in 1934 as a federal prison located 1 mile from San Francisco, meant to house problematic prisoners from other facilities who were threats, escape risks, or getting too much media attention. Some of the most famous criminals sent there included Al Capone, George "Machine Gun" Kelly, and Robert "Birdman" Stroud.
The Japanese creation myth describes how the world began from a watery sea. The first gods, Izanagi and Izanami, created the islands of Japan and had children to inhabit the land. Their first daughter became the sun goddess Amaterasu. Amaterasu later gave birth to a son who became the first emperor of Japan, from whom all future emperors are descended.
William Shakespeare was born in 1564 in Stratford-upon-Avon, England. He received some schooling where he studied Latin, rhetoric, and grammar. He married Anne Hathaway in 1582 and had three children. In 1594, Shakespeare became a shareholder in the Lord Chamberlain's Men acting company. Some of his plays were performed at The Globe Theatre, an open-air, thatched roof theatre built around 1599 in London. Shakespeare wrote comedies, histories, and tragedies, often exploring the human condition, conflicts, and emotional drama through dramatic devices like soliloquies, puns, and asides. He died in 1616 in Stratford-upon-Avon at the
The document discusses analyzing parody advertisements to determine what original ad is being mocked and whether the parody is effective. Students are instructed to carefully examine examples of parody ads and explain what ad is being parodied and if the parody ad is successful.
Media literacy refers to the ability to analyze and critically think about the messages we receive from various media sources like music videos, films, and advertisements. It involves asking questions about the messages, noticing what is included and omitted, and understanding how factors like motives, money, values, and ownership influence content. Core concepts of media literacy are that media messages are constructed, use creative techniques, can be experienced differently, represent certain values and viewpoints, and are often organized to gain profit or power.
The document asks a series of questions about music listening habits, favorite songs and music videos. It asks how much time is spent listening to music each day, favorite type and what is liked about favorite music. Questions are also asked about compatibility of songs and music videos, if videos add value or seem like marketing, and if videos or songs are more convincing to buy music. Depictions of individuals in videos and lifestyle choices promoted are discussed.
Media literacy is an important skill that allows people to think critically about the messages they receive through various forms of media. It involves analyzing the techniques, technologies, and institutions that are used to deliver media content as well as identifying biases and evaluating the reliability and credibility of different sources of information. Developing media literacy helps people make informed decisions, think independently, and better understand the world around them.
This document discusses different types of media such as television, radio, books, and the internet. It explains that while the goal of media is to provide information and entertainment, the ultimate goal is to make money. It also talks about how media producers research target markets carefully in order to appeal to specific audiences and increase their potential to be profitable. The document provides examples of ads and asks students to design their own magazine ad for gum while considering a target audience.
The document asks the reader to analyze 10 magazine ads by identifying what appeals to them in each ad, determining who the target market is for the products featured, and indicating whether they would purchase each product for themselves or someone else.
The document discusses analyzing parody advertisements to determine what original ad is being mocked and whether the parody is effective. Students are instructed to carefully examine example parody ads and explain what ad is being parodied and if the parody ad is successful.
The document provides 5 steps to create new slogans for existing products: find 20 slogans you like, select 5 from different companies, create a new slogan for each of the 5 products, research the company looks of those 5 products, and design logos to fit the company looks.
A haiku writing exercise provides images to inspire short 3 line poems. Students are encouraged to observe details in the pictures and distill their observations into haikus focusing on sensory language to convey the essence of the subject in 17 syllables. The goal is to practice minimalism and focus on vivid description in a small format.
This document defines and describes the key elements of a narrative story, including its basic plot structure. It notes that a narrative has a beginning, middle, and end, focuses on related events, develops characters and setting through details and dialogue, and shows rather than tells events. The plot involves an introduction, rising action, climax, falling action, and resolution. It also provides an example paragraph of a potential narrative story.
Background Information for The Kite Runneranniekrespil
The document provides background information on Khaled Hosseini's novel The Kite Runner. It discusses that the story takes place in Afghanistan, Pakistan, and America from the early 1970s to early 2000s. It also outlines Afghanistan's history including being invaded by various empires and the rise and fall of the Taliban regime in the late 20th century. The Taliban enforced strict Islamic law and severely oppressed women during their rule.