This magazine advert uses vivid colors and graffiti imagery to promote Coldplay's album "Mylo Xyloto" in an edgy pop rock style. The large font album title is prominently displayed in the center with the band name above in smaller font. Release date and ordering information is also provided towards the bottom in smaller text. The overall style suggests a pop vibe through its bright colors but also has a rock edge from the gritty graffiti art, targeting a mainstream audience.

1. Magazine Advert: Cold Play ‘Mylo Xyloto’
IMAGERY
The imagery of this magazine advert
is shown to be a graphitised wall,
merging an array of bold, bright
colours together reflecting the genre
style of pop rock as the colours are
presented in a edgy style. These vivid
colours are used help to capture the
audiences attention, making the
advert hard to flick past in a
magazine, encouraging them to read
the content of the page. The
graphitised wall creates an
aesthetically pleasing image for the
audience to look at and gives a
dangerous quality to the bands style,
emphasising the rock part of the
genre. A lot of the graffiti writing is
also illegible, ensuring that the
attention is kept on the album
promotion instead of being
distracted by the background.
CHARACTERS
There are no characters featured
within this magazine advert which
allows the audience to mainly focus
on the information given such as the
name of the album, the release date
and the band.
TEXT/FONT
The main font of this magazine
advert is shown in an outline style
font in white, making the vibrant
background still visible to the
audience.
The title of the album ‘Mylo Xyloto’
is situated in the middle of the
advert, in the biggest font, making
the audience aware of what is being
advertised.
Above the album title in a smaller
sized font is the band name
Coldplay. This is smaller than the
album title as Coldplay are a well
known popular band that no longer
need to try to make their name in
the industry, so instead can focus on
getting their album known to the
public. The release date is also
shown in the same text as the band
name underneath the album name -
this is a good size to show the
audience what date the album is
going to be released and is not hard
to miss underneath the large album
title.
Towards the bottom of the
advertisement, information on the
ordering of the album on iTunes is
featured in a smaller font. The bands
website is also featured in much
smaller text underneath this - these
are useful snippets of information
for the audience to remember.
STYLE
The over all style of this magazine
advert suggest a pop vibe due to the
bright colour scheme as well as a
rock edge due to the grittiness of the
graffiti art. It would be targeted
towards a mainstream audience.

2. Magazine Advert: Marina and the Diamonds ‘The Family Jewels’
CHARACTERS
The main character of this magazine
advert is Marina, the main singer of
the band herself. She appears very
airbrushed with make up focusing
on her eyes and eyebrows - a
similar style to a poster girl from the
1950’s emphasising on clear skin,
made up eyes and eyebrows. The
character is also giving the audience
direct address, making the audience
feel a sense of connection with the
advertisement, encouraging the to
read the information.
IMAGERY
The background image of this
magazine advert appears to be an
old-fashioned floral pattern,
similar to one found on a cushion.
On top of this, the main characters
head lies in a tilted fashion,
showing the audience the main
singer from the band.
The colours of this advert are
mostly washed out yellows, and
greens, giving an over-all aged
effect. This emphasises the bands
indie pop genre as they are
showing the audience that they
are breaking from mainstream
modern day styles.
The album artwork for the bands
new single is featured at the
bottom of the advert, promoting
its sale on iTunes to the audience.
This therefore makes the advert
promote both the album and the
single.
TEXT/FONT
The main font is shown in a sans
serif font, in a free hand style. The
biggest text on the advertisement
is shown to be the band name
‘Marina & the Diamonds”. This
may be the largest font as
although they are quite a popular
band in the indie genre, they may
want to make themselves known
to a more mainstream audience.
Above the band name, is the
album title in which the advert is
promoting ‘The Family Jewels’.
This is shown in a smaller font
than the band name, making it
harder for the audience to
understand what is being
advertised.
Towards the bottom of the
advertisement, a smaller sans serif
font is used, promoting the singles
included in the album as well as a
single entitled ‘Shampain’ and its
availability on iTunes. The bands
website is also situated in the
bottom right hand corner of the
advert in very small text. This has
not been made very visible for the
audience and would be better if it
was made slightly bigger.
STYLE
The over all style of this advert gives
off an old fashioned 1950’s style
which ties in well with the indie pop
genre of the band and the album.

3. CHARACTERS
There are no characters in this music
magazine advert as the main imagery
is of a scenic background. This makes
the ad simplistic and helps the
audience to focus on the information
being presented to them as oppose
to the image used.
STYLE
The overall style for this album add
gives off an indie/alternative vibe
due to its simplicity and clarity of the
design, from the use of the scenic
background image as the main
design, to the added graphic square
diamond giving the advert a bit more
character.
TEXT/FONT
The majority of the font featured in
this magazine advert is a serif font
style, and is shown in capital letters
making the appearance bold and
clear. This helps not to over
complicate the advert, and makes the
band name and information clear and
visible to read.
The band name ‘Tame Impala’ is
situated in the top middle of the
image, and is the largest piece of text
on the advertisement. It is shown in a
dark grey font which allows the piece
of text to stand out but not
overpower the image. Underneath
band name, the album title “Feels
Like We’re Only Going Backwards” is
featured in a freehand styled font,
which is significantly smaller than the
bold band name above. This could
have been created this way as this is
a magazine advert for Tame Impala’s
debut album and so would be aiming
to be making a name for the band
itself, rather than emphasising the
album.
The extra text towards the bottom of
the advert is shown in a white and
light grey font to contrast against the
dark green/black section of the
image. This text gives information to
the audiences such as the release
date for the debut album and the
bands website.
IMAGERY
The main imagery of this magazine
advert features a photograph of a
scenic landscape, giving the advert an
indie genre vibe despite the band
itself being of the psychedelic rock
genre. This style could also relate to
that genre as it is different
The use of soft pastel colours of the
sunrise/sunset sky work well as they
do not distract the audience away
from the given information, as bold
colours might. A set of graphic
squares have been used formed into
a diamond shape and positioned
behind the band name and album
title. This adds a bit of character to
the scenic image and makes the
image appear more aesthetically
pleasing for the audience.
Magazine Advert: Tame Impala ‘Feels Like We’re Only Going Backwards’