The document discusses the increasing population of elderly individuals in Brazil, highlighting their economic contributions and social needs as they embrace digital technology. It emphasizes the importance of integrating seniors into the labor market and providing platforms for companionship and entertainment, such as the Mathure initiative, which aims to foster meaningful connections and support for health and finance. The document underscores the shift in societal perceptions of aging and the potential for a vibrant, engaged elderly community in a digital age.

1. Life more
digital.

2. Who are?
Life more
digital.

3. Social elderly (OMS) - 60 MM OF
BRAZILIAN WILL HAVE MORE THAN
45 YEARS IN 2020
(fonte: IBGE)
'OLD' SOCIAL, are citizens
excluded from social and economic
dynamics being disregarded for
positions / jobs and looked down
upon for investment in
entrepreneurship. For this 'old' age
is defined by marketing practices,
values and symbols of society. The
WHO (World Health Organization)
defines the average age for this
segment of society from 45 years.
(Source: CNI / SENAI, 2007). The
age range may vary depending on
the cultural environment and line of
business.

4. Elderly defy society in any social
class and gender
http://www.sdh.gov.br/assuntos/pessoa-idosa/dadosestatisticos/DadossobreoenvelhecimentonoBrasil.pdf

5. Higher growth 60+
How to integrate the elderly in the labor
market and economy and what new
structures of informal and formal caregivers
can exist?
What relationship with an elderly will
technologia in Brazil? What new structures
can existe?

6. Maior crescimento 60+

7. What are the
value drivers of a
future society and
what are the
implications of
aging for social
and economic
structures?

8. The age pyramid is reversing! Brazil
Social network tomorrow is increasingly 60+

9. The world is aging and how Facebook and Google are
preparing for this?
Nenhum deles desenvolvem ou aprimoram sua plataforma
pensando nesse target.
The future is there ... and he has more than 60 years.

10. 24% visited a library
16% went to a theater
13% visited a museum or gallery
10% went to the cinema
10% have no friends
26% are not satisfied overall with their lives
75% have limited moderate activities
UK+85
40% feel a social exclusion
Who is this
social elderly
population is in
Brazil in 2025?

11. What emotional and physical needs they
have, what value they seek? As they
relate to the future society? What
special needs they have?

12. Age! An easy task?
(fonte
:
IBGE)

13. o que eles fazem?
Life more
digital.

14. What they do?

15. The market elderly transformation
Survey of the Brazilian
Institute of Geography and
Statistics (IBGE) shows
that from 2005 to 2011,
increased by 222.3% the
number of older people
accessing the internet
http://tecnologia.terra.com.br/internet/ibge-acesso-a-
internet-cresce-mais-entre-os-mais-
idosos,a41b02010f9ae310VgnVCM3000009acceb0aRCRD.
html
Elderly moving economy
with investments in travel
and study
Seniors are 11% of the
population and their
income is 20% of
nacional.?Estudo shows
that almost 25% of elderly
people not living alone
retirement.
http://g1.globo.com/bom-dia-
brasil/noticia/2014/04/idosos-movimentam-
economia-com-investimentos-em-viagens-e-
estudo.html
Seniors return to the labor
market
Hand lack of skilled labor
drives this condition
http://economia.estadao.com.br/noticias/geral,ido
sos-voltam-ao-mercado-de-trabalho-imp-,850072
Delinquency grows among
the elderly
The issue, according to
economists, is that
although they have a more
active life from the
economic point of view, the
population of seniors have
less flexibility in income
http://www.em.com.br/app/noticia/economia/2014/
08/24/internas_economia,561797/inadimplencia-
cresce-mais-entre-os-idosos.shtml
Seniors who play video
games are happier, study
says
http://info.abril.com.br/games/noticias/2013/03/ido
sos-que-jogam-videogames-sao-mais-felizes-diz-
estudo.shtml
Game can improve
cognitive ability in elderly,
study shows
Multitasking game modifies
the brain, says magazine
survey 'Nature'.? Seniors
have surpassed results of
younger
players.http://g1.globo.com/tecnologia/gam
es/noticia/2013/09/game-pode-melhorar-
capacidade-cognitiva-de-idosos-mostra-
estudo.html
Seniors rediscover love in old age with active sexual life
Expansion of longevity and advances in society take the elderly to break
the taboo of lonely old age, inactive and without sexuality. Now, they
only want is to rediscover love

16. I am old, a person like any? Other, want to
move on ...
they access the internet
they dance and go to dances
they like varied music
they are creative
they are family
they like sport
they buy technology
they play games
they use applications
they spend more
they work more
they take care of health more

17. 60MM ELDERLYS
+
40 MM SPECIAL NEEDS
=
100MM OPPORTUNITIES

18. The new third digital age?
Life more
digital.
Through entertainment and
content, we want to approach this
new generation of seniors digital.

19. Why Mathure is different?
The Mathure offers in its essence companionship and entertainment, which applies to the
different stages of our lives. It contains different ways to integrate the next generation of
seniors. In addition to raising the banner of active and participatory generation.
Greater fellowship
The Mathure understand that
there are different types of
companions, as there are different
types of people. While some
people are looking for a romance,
others just want a friend with
whom they can share experiences
of their lives. A partner to chat or
several companions for dinner, the
choice is yours.
Stories and Entertainment
Unfortunately most websites and
social networks prioritize surface
contact and focus on exchanging
experience. How many stories that
these people do not have to share.
Through entertainment and content
we want to approach this new
generation of the third digital age.
True, Honest and Sincere
Practically there is no honesty in
most sites today in day. Not only the
crooks and scammers, but potential
partners lie about their age and
where they live, for example. The
Mathure tries to avoid the most of
this kind of situation, taking various
measures to prevent the lie or the
blow.

20. Why Mathure is different?
The Mathure offers essentially the fellowship, which applies the different stages of
our lives. It contains different ways to integrate the next generation of seniors. In
addition to raising the banner of active and participatory generation.
Health and Finance
We are concerned about your life,
we will help you with health-
related content and how to plan
your financial life. After all, you
want to travel and enjoy life more
and more, we will help you with
this.
Entertainment
We are not only a
relationship channel, we are
also a channel that enables
entertainment as:
Games.
Partners with editorial
content.
video channel.
The best experience
We will strive to give you the best
experience. We prefer to send
only results that are within their
profile, avoiding waste of time for
both parties.

21. Mobilization and Solution
Change experience
Partnership for travel,
dining, walking, exercises
em grupo
Finding a mate (a)
Only someone to talk
Planning your finances and investment
Share Activities: Health / Sport / Art / Culinary
Someone to share a moment of entertainment

22. plataform
Life more
digital.

23. Life more
digital. You are not alone!

24. greater
companionship
The Mathure understand that there
are different types of companions, as
there are different types of people.
While some people are looking for a
romance, others just want a friend
with whom they can share
experiences of their lives.
"A partner to chat or several
companions for dinner, the choice is
yours."

25. Beholder face,
not see heart
Unfortunately most dating sites give priority
above all to look to choose: height, weight, and
even eye color. In Mathure it does not. We
understand that the most important is who you
are; and what kind of partner you are looking
for, no height or weight.
Find people

26. Better exchange of experiences
to Live Longer
We are here to hear
you
Unlike dating sites that treat their users as
access numbers, we at Mathure are here to
talk. We are human and not bits. If our main
goal is to create a communication channel
among the elderly, it makes sense we do not
communicate with our users.
“Share stories and experiences, here you can
find stories like yours”.
Tell your story

27. Location of Living More
Find the best
experiences
We will strive to give you the best
experience. We provide a tool that
enables you to find groups of seniors,
dances, gymnastics, partner companies
of the third age.
Local groups

28. Experiences
companionship
Entertainment
Finance
Cheers
A complete portal for you that in old
age, to not feel alone anymore.
Here there are many people with
the same goal as you, find a person
to you share moments and
experiences.
Find all
Better exchange of
experiences to Live Longer

29. Exercise your mind to Live Longer
Play is good for
health
We are not only a relationship
channel, we are also a channel that
enables entertainment. Play is good
for health and play with someone and
share that moment is better well yet.
Play a little

30. CONTACT
Rafael Leitão
rafael@rafaleitao.com
rafael@sportt.com.br
+55 (11) 97677-3969
You are not alone!