Lake George, Queen of American Lakes
Lake George Chamber of Commerce Tourist Guide
Project management, art direction, design, production, prepress

Shown: the front cover, an editorial spread, eighth-page ads,
and accommodations chart. The photos came from a variety
of sources, and required adjustment in Photoshop to achieve
a more consistent appearance throughout the publication.
56 pages plus covers.
• Elevator • In-Room Coffee Makers • Hair Dryers
                                                                               • Continental Breakfast • Some In-Room Jacuzzis          ALL MOTELS &
                                                                                        • Large Verandas • Near Beach                    • Private Beach •
                                                                                                                                         • Private Beach •
                                                                                    • Restaurants Adjacent • Guest Laundry                          • Fishin
                                                                                                                                                    • Fishin
                                                                                                                                                 • Color Ca
                                                                                                                                                 • Color Ca
                                                                                 • HBO • Wi-Fi • Walking Distance to Shopping                   • Breakfast
                                                                                                                                                • Breakfast
                                                                                       CHOICE HOTELS HOSPITALITY AWARD WINNER
                                                                                                                                                       • Ful
                                                                                                                                                       • Fu
                                                                             439 Canada St., Lake George, NY 12845
                                                                                         www.econolodgelakegeorge.com                                  (51
                                                                                         info@econolodgelakegeorge.com
                                                                                                                                        4204 Lake Shore
                                                                                          1-800-477-3529
                                                                                                                                        4204 Lake Shore
                                                                                                                                                     ww
                                                                                                                                                     ww




                                                                                                                                        Clin
Quarter-page ad for Twin Pines on Trout Lake Resort
Lake George Chamber of Commerce Tourist Guide
Design, Photoshop, prepress

The advertiser provided a photo of rudbeckia growing on their                                                                            LAKE GEORGE
property, with the intent that their ad would stand out from the
                                                                                             Only minutes from Lake George!                 Tennis, Baske
others, which usually feature either the lake or a broad view of the
                                                                                                                                          Volleyball, Ping
advertised property.
                                                                                                                                         Badminton, Play
I retained the pines in the background to offer a connection to the
company name and a strong background for the name. Lacking a
logo and text, I visited their Web site, and created dimensional type
to carry through the basic identity. The ad copy was gleaned from
material on the Web.

I plucked a flower to highlight their Web address, and to nail the
graduated tone to the background photo.

                                                                             A     family resort on pristine Trout Lake, high in the
                                                                             Adirondack Mountains. Vacation rentals, conferences,
                                                                                                                                                    Nestle
                                                                                                                                                  1 & 2 BR
                                                                             fishing, sailing, sandy beach and more. Visit our website                Picni
                                                                             for accommodations, pricing, and amenities:                                 R
                                                                                                                                                    Luxuri
                                                                                      www.TwinPinesVacations.com                                     Free
                                                                                     520 Trout Lake Road • Diamond Point, NY 12824
                                                                                      Tel: (518) 644-2161 • Toll Free: (800) 735-6135
                                                                                                                                                           (
                                                                                                                                           3250 Lake Shore
                                                                                                                                                   11⁄2 miles

                                                                        28
Graphic Communications Today, 4e
Graphic design textbook, 800 pages
Project management, production, prepress

Kit Hinrichs of Pentagram provided the basic design template
for this book and my job was to translate that template to the
manuscript, design any additional elements, make pages,
subcontract the proofread and index, coordinate production
with the primary author, and create PDFs per printer specs.
Core Connection
72-page course catalog for GCRTC, Albany, NY
Design, production, prepress, and conversion for Web with added
live links for registration.

Core Connection serves teachers and promotes the courses,
workshops, institutes, National Board Certification classes, and other
resources of the Greater Capital Region Teacher Center. The project
entailed updating the logo and masthead, redesign of the publication,
and after several issues, reformatting from tabloid size to letter-size.
Annual Report
Saratoga County Chamber of Commerce
Art direction, design, production, prepress

Representing the Chamber and its activity for the past year in
an attractive, accessible format, this 8-page annual report required
concept, research, conversion of photos from several sources, creation
of graphics, design, and production.
Brochure, 6-panel
Brian Lee Law Firm, PLLC
Design, production, prepress

This promotional brochure explains in a friendly manner what auto accident victims need
to know and how this firm can help them. In addition to design and prepress, I edited the
images in Photoshop, and created the map in Illustrator.

Mathews Samples Hsn

  • 1.
    Lake George, Queenof American Lakes Lake George Chamber of Commerce Tourist Guide Project management, art direction, design, production, prepress Shown: the front cover, an editorial spread, eighth-page ads, and accommodations chart. The photos came from a variety of sources, and required adjustment in Photoshop to achieve a more consistent appearance throughout the publication. 56 pages plus covers.
  • 2.
    • Elevator •In-Room Coffee Makers • Hair Dryers • Continental Breakfast • Some In-Room Jacuzzis ALL MOTELS & • Large Verandas • Near Beach • Private Beach • • Private Beach • • Restaurants Adjacent • Guest Laundry • Fishin • Fishin • Color Ca • Color Ca • HBO • Wi-Fi • Walking Distance to Shopping • Breakfast • Breakfast CHOICE HOTELS HOSPITALITY AWARD WINNER • Ful • Fu 439 Canada St., Lake George, NY 12845 www.econolodgelakegeorge.com (51 info@econolodgelakegeorge.com 4204 Lake Shore 1-800-477-3529 4204 Lake Shore ww ww Clin Quarter-page ad for Twin Pines on Trout Lake Resort Lake George Chamber of Commerce Tourist Guide Design, Photoshop, prepress The advertiser provided a photo of rudbeckia growing on their LAKE GEORGE property, with the intent that their ad would stand out from the Only minutes from Lake George! Tennis, Baske others, which usually feature either the lake or a broad view of the Volleyball, Ping advertised property. Badminton, Play I retained the pines in the background to offer a connection to the company name and a strong background for the name. Lacking a logo and text, I visited their Web site, and created dimensional type to carry through the basic identity. The ad copy was gleaned from material on the Web. I plucked a flower to highlight their Web address, and to nail the graduated tone to the background photo. A family resort on pristine Trout Lake, high in the Adirondack Mountains. Vacation rentals, conferences, Nestle 1 & 2 BR fishing, sailing, sandy beach and more. Visit our website Picni for accommodations, pricing, and amenities: R Luxuri www.TwinPinesVacations.com Free 520 Trout Lake Road • Diamond Point, NY 12824 Tel: (518) 644-2161 • Toll Free: (800) 735-6135 ( 3250 Lake Shore 11⁄2 miles 28
  • 3.
    Graphic Communications Today,4e Graphic design textbook, 800 pages Project management, production, prepress Kit Hinrichs of Pentagram provided the basic design template for this book and my job was to translate that template to the manuscript, design any additional elements, make pages, subcontract the proofread and index, coordinate production with the primary author, and create PDFs per printer specs.
  • 4.
    Core Connection 72-page coursecatalog for GCRTC, Albany, NY Design, production, prepress, and conversion for Web with added live links for registration. Core Connection serves teachers and promotes the courses, workshops, institutes, National Board Certification classes, and other resources of the Greater Capital Region Teacher Center. The project entailed updating the logo and masthead, redesign of the publication, and after several issues, reformatting from tabloid size to letter-size.
  • 5.
    Annual Report Saratoga CountyChamber of Commerce Art direction, design, production, prepress Representing the Chamber and its activity for the past year in an attractive, accessible format, this 8-page annual report required concept, research, conversion of photos from several sources, creation of graphics, design, and production.
  • 6.
    Brochure, 6-panel Brian LeeLaw Firm, PLLC Design, production, prepress This promotional brochure explains in a friendly manner what auto accident victims need to know and how this firm can help them. In addition to design and prepress, I edited the images in Photoshop, and created the map in Illustrator.