27 digital marketing trends predictions 2015Fresh Egg UK
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.
Split testing vs personalisation: is there a winner?Fresh Egg UK
1) Split testing helps find an average best solution that optimizes for most users, while personalization finds the best individualized solution.
2) Personalization is powerful but can suffer without split testing to optimize the overall user experience.
3) Personalization becomes too much when it gets creepy, a brand loses its identity, or resources cannot support extensive personalization. Balance is key.
If you don't know what is happening in the web design world 2013. Here are the latest ultimate web design trends 2013 reflect the changing web design world.
27 digital marketing trends predictions 2015Fresh Egg UK
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.
Split testing vs personalisation: is there a winner?Fresh Egg UK
1) Split testing helps find an average best solution that optimizes for most users, while personalization finds the best individualized solution.
2) Personalization is powerful but can suffer without split testing to optimize the overall user experience.
3) Personalization becomes too much when it gets creepy, a brand loses its identity, or resources cannot support extensive personalization. Balance is key.
If you don't know what is happening in the web design world 2013. Here are the latest ultimate web design trends 2013 reflect the changing web design world.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
The document discusses strategies for optimizing conversion rates for marketing campaigns. It recommends analyzing external factors like competitors, customers and market trends. Metrics for measuring success should relate to business objectives like generating leads or revenue. Google Analytics can track goals, events, demographics and custom metrics. The concept of "leakage" is introduced to identify weaknesses in the customer journey based on page views and exits.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014Fresh Egg UK
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom.
Briefly, his talk covers:
• What search looked like when the internet began
• How Google changed the search landscape and continues to evolve
• How to spot a predator in the context of search
• How Google’s predatory behaviour impacts businesses and the business environment
• Seven strategies for survival
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
The document discusses strategies for optimizing conversion rates for marketing campaigns. It recommends analyzing external factors like competitors, customers and market trends. Metrics for measuring success should relate to business objectives like generating leads or revenue. Google Analytics can track goals, events, demographics and custom metrics. The concept of "leakage" is introduced to identify weaknesses in the customer journey based on page views and exits.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014Fresh Egg UK
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom.
Briefly, his talk covers:
• What search looked like when the internet began
• How Google changed the search landscape and continues to evolve
• How to spot a predator in the context of search
• How Google’s predatory behaviour impacts businesses and the business environment
• Seven strategies for survival
21. "Çocuklara yatırım yapmak için onların birer
yetişkin olmasını bekleme lüksümüz olmadığı
gibi, onlar okula başlayana kadar bekleme
lüksümüz de yok, çünkü o zaman müdahale
etmek için çok geç olabilir"
Nobel Ödüllü İktisatçı James
HECKMAN
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