Hvala za komentar:
- Nataša Briški, odgovorna urednica spletne mreže Metina lista in nekdanja dopisnica iz ZDA
- dr. Dejan Verčič, profesor na FDV in partner v družbi Herman & partnerji
- Nataša Pirc Musar, partnerico in direktorico Odvetniške družbe Pirc Musar & Lemut
Strle o.p., d.o.o.,
- Robert Bednarski, regijski direktor za CEE (Country Director for CEE)
Zvocno znamcenje, zacinjeno z umetno inteligenco__Marketing Magazin_maj2020_s...Urska Saletinger
Hvala za komentar:
- Klement Podnar, profesor na katedri za tržno komuniciranje in odnose z javnostmi Fakultete za družbene vede
- Julij Zornik, oblikovalec zvoka pri studiu Vertigo
- Sebastian Požlep, producent AR in VR pri Art Rebel 9
- Matjaž Germ, kreativn direktor v Agenciji 101
- Simona Koren, vodja marketinga za razvoj kategorije in blagovne znamke pri Atlantic Grupi
- Irena Knez, odgovorna za identiteto blagovne znamke Gorenje
- Alešem Petejanom, vodjo marketinga v družbi Mastercard Slovenija
Dostopno tudi na:
http://www.marketingmagazin.si/novice/mmarketing/18127/zvocno-znamcenje-zacinjeno-z-umetno-inteligenco
Manipulacije platform tudi v sozitnem oglasevanju__Marketing Magazin_dec2019_...Urska Saletinger
Hvala za komentar:
- Jelena Burnik, Informacijski pooblaščenec Republike Slovenije
- Barbara Bačnik, vodja nativnega oglaševanja v Get Interactive
- Denis Jakin, solastnik in izvršni direktor, w3b
- Tadej Rovtar, Vodja digitalnega oglasnega trženja, Delo d.o.o
- Andraž Hudnik Direktor prodaje, Feniks media, zurnal24
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmarketing/17569/manipulacije-platform-tudi-v-sozitnem-oglasevanju
Kam vodijo manipulacije oglasevalsko tehnoloskih platform_Marketing Magazin_n...Urska Saletinger
Hvala za komentar.
- Andraž Štalec, direktor Red Orbit
- Simon Struna, specialist za programatični ekosistem na iPROM
- Damjan Planinc, direktor Get Interactive
- Timotej Gala, generalnega direktorja za srednjo in vzhodno Evropo pri Httpool
- Jelena Burnik, Informacijski pooblaščenec Republike Slovenije
Dostopno tudi na: https://iprom.si/blog/simon-struna-o-manipulacijah-oglasevalskih-tehnoloskih-platform
in http://www.marketingmagazin.si/novice/mmarketing/17475/kam-vodijo-manipulacije-oglasevalskotehnoloskih-platform
Amazonski pragozd razplemtel tudi lazne novice_Marketing Magazin_okt2019_st.4...Urska Saletinger
Hvala za komentar.
- Nataša Briški, M.A.
Strategic Communications & PR New & Social Media Expert
& Editor-In-Chief of Meta's list
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmediji/17280/amazonski-pragozd-razplamtel-tudi-lazne-novice
Custvencki postajajo marketinsko orodje, digitalni avatarji pa logicna sirite...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Dr. Dan Podjed, Znanstvenoraziskovalni center SAZU
- Sebastian Požlep, AR/VR Producent, Art rebel 9
- Matej Praprotnik, Pomočnik direktorja za strateška vprašanja pri Radio Slovenija, Radiotelevizija
Slovenija
- Milena Jakovljevič, Strateška direktorica, Mediodrom
- Jan Omahen, Vodja inovacij, Luna \TBWA
- Uroš Svenšek, Digitalni strokovnjak, Agencija 101
- Nika Serdoner, Vodja projektov, Enki
- Drago Mlakar, kreativni direktor
- Jernej Špende, Svetovalec za digitalne rešitve, Skupina Pristop
Hvala za komentar:
- Nataša Briški, odgovorna urednica spletne mreže Metina lista in nekdanja dopisnica iz ZDA
- dr. Dejan Verčič, profesor na FDV in partner v družbi Herman & partnerji
- Nataša Pirc Musar, partnerico in direktorico Odvetniške družbe Pirc Musar & Lemut
Strle o.p., d.o.o.,
- Robert Bednarski, regijski direktor za CEE (Country Director for CEE)
Zvocno znamcenje, zacinjeno z umetno inteligenco__Marketing Magazin_maj2020_s...Urska Saletinger
Hvala za komentar:
- Klement Podnar, profesor na katedri za tržno komuniciranje in odnose z javnostmi Fakultete za družbene vede
- Julij Zornik, oblikovalec zvoka pri studiu Vertigo
- Sebastian Požlep, producent AR in VR pri Art Rebel 9
- Matjaž Germ, kreativn direktor v Agenciji 101
- Simona Koren, vodja marketinga za razvoj kategorije in blagovne znamke pri Atlantic Grupi
- Irena Knez, odgovorna za identiteto blagovne znamke Gorenje
- Alešem Petejanom, vodjo marketinga v družbi Mastercard Slovenija
Dostopno tudi na:
http://www.marketingmagazin.si/novice/mmarketing/18127/zvocno-znamcenje-zacinjeno-z-umetno-inteligenco
Manipulacije platform tudi v sozitnem oglasevanju__Marketing Magazin_dec2019_...Urska Saletinger
Hvala za komentar:
- Jelena Burnik, Informacijski pooblaščenec Republike Slovenije
- Barbara Bačnik, vodja nativnega oglaševanja v Get Interactive
- Denis Jakin, solastnik in izvršni direktor, w3b
- Tadej Rovtar, Vodja digitalnega oglasnega trženja, Delo d.o.o
- Andraž Hudnik Direktor prodaje, Feniks media, zurnal24
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmarketing/17569/manipulacije-platform-tudi-v-sozitnem-oglasevanju
Kam vodijo manipulacije oglasevalsko tehnoloskih platform_Marketing Magazin_n...Urska Saletinger
Hvala za komentar.
- Andraž Štalec, direktor Red Orbit
- Simon Struna, specialist za programatični ekosistem na iPROM
- Damjan Planinc, direktor Get Interactive
- Timotej Gala, generalnega direktorja za srednjo in vzhodno Evropo pri Httpool
- Jelena Burnik, Informacijski pooblaščenec Republike Slovenije
Dostopno tudi na: https://iprom.si/blog/simon-struna-o-manipulacijah-oglasevalskih-tehnoloskih-platform
in http://www.marketingmagazin.si/novice/mmarketing/17475/kam-vodijo-manipulacije-oglasevalskotehnoloskih-platform
Amazonski pragozd razplemtel tudi lazne novice_Marketing Magazin_okt2019_st.4...Urska Saletinger
Hvala za komentar.
- Nataša Briški, M.A.
Strategic Communications & PR New & Social Media Expert
& Editor-In-Chief of Meta's list
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmediji/17280/amazonski-pragozd-razplamtel-tudi-lazne-novice
Custvencki postajajo marketinsko orodje, digitalni avatarji pa logicna sirite...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Dr. Dan Podjed, Znanstvenoraziskovalni center SAZU
- Sebastian Požlep, AR/VR Producent, Art rebel 9
- Matej Praprotnik, Pomočnik direktorja za strateška vprašanja pri Radio Slovenija, Radiotelevizija
Slovenija
- Milena Jakovljevič, Strateška direktorica, Mediodrom
- Jan Omahen, Vodja inovacij, Luna \TBWA
- Uroš Svenšek, Digitalni strokovnjak, Agencija 101
- Nika Serdoner, Vodja projektov, Enki
- Drago Mlakar, kreativni direktor
- Jernej Špende, Svetovalec za digitalne rešitve, Skupina Pristop
S Seanom Ellisom o pospesevanju rasti podjetij_Marketing Magazin_jul_avg2019_...Urska Saletinger
Special mention and thanks to my guests:
- Sean Ellis, CEO & Founder GrowthHackers,
- Dani Hart, Sustainable growth & inclusion enthusiast GrowthGal,
- Maja Voje, Growth Master, ex CMO OriginTrail,
- Andrej Šolinc, Director, CEED Slovenia,
- Alenka Vidic, General director, o28, Communication partner.
Talking Tom: Iz zakulisja zgodbe o najbolj znanem slovenskem mačku_Marketing ...Urska Saletinger
Hvala za sodelovanje:
- Žiga Vavpotič, neizvršni direktor Outfit7
- Miha Škerlava, profesor na Ekonomski fakulteti Univerze v Ljubljani ter pridruženi profesor na BI Norwegian business School
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmarketing/16926/talking-tom-iz-zakulisja-zgodbe-o-najbolj-znanem-slovenskem-macku
Zlata pravila spletnega marketinga_Marketing Magazin_apr2019_st.454_str.92_93Urska Saletinger
Hvala za komentar vsem sogovorcem in dodatna zahvala Roku za odlično vsebino.
- Rok Hrastnik, izvršni direktor, Sensilab
- Maša Crnkovič, vodja analitke in načrtovanja nakupne izkušnje, Futura DDB
- Maja Voje, vodja tržne znamke, OriginTrail
- Mario Berger, vodja marketinga, SHI Beteiligungs GmbH
- Teo Radetić, mlajši podatkovni analitik, Visionect
- Tjaša Deu, ustvarjalka spletnih vsebin
- Tilen Gašperšič, soustanovitelj, 2Digit
Facebook zagotovo se ni rekel zadnje besede_Marketing Magazin_dec2018_st.450_...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Timotej Gala, direktor Httpoola za centralno in vzhodno Evropo
- Zoran Savin, direktor IAB Slovenija in svetovalec za področje poslovnih modelov v digitalnem okolju Digitall.si
- Damjan Planinc, Direktor, Get Interactive
- Miha Rejc, vodja oddelka za upravljanje družbenih medijev, iPROM
- Jure Repina, strateški direktor, D' Agency
- Maja Šorli Jakin, solastnica in direktorica vsebin, W3B
- Rok Hrastnik, Izvršni direktor, Sensilab
Boljša resolucija:
https://drive.google.com/open?id=18HJowTUeFuDl2j-HbEumf_ukTH-5qSQx
Amazon postaja tretja najmocnejsa oglasevalska platforma na svetu_Marketing M...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Darko Dujič, direktor Ceneje in partner Leanpay
- Aljoša Domijan, DIrektor, EnaA, Gambit Trade
- Iva Marovt, Marketing, Mimovrste
- Ažbe Platiša, Specialist za spletno oglaševanje, Studio Moderna
- Leon Brenčič, direktor odnosov z naročniki, iPROM
- Maja Zupančič, Senior PPC Account Manager, Red Orbit
- Maja Dolšak, Vodja spletnega oglaševanja, Sensilab
- Peter Mesarec – Samostojni marketinški svetovalec – Seos.si
- Davor Sivko, Amazon Marketing Specialist, Nasvet.com
Marketing rasti se posveca celotni nakupni poti__Marketing Magazin_december20...Urska Saletinger
Hvala za komentar:
- Maša Crnkovič, Vodja analitke in načrtovanja nakupne izkušnje, Futura DDB
- Maja Voje, Strateginja rasti, MAD Kings in ustanoviteljica skupine "Growth Hacking Slovenia"
- Josip Begić, Vodja rasti, Bellabeat
- Savvas Zortikis, Direktor, Viral loops
- Thomas Paris, Strateg rasti in so-ustanovitelj, MAD Kings
Nic brez vrednosti posameznika_ Natasa Pirc Musar_Marketing Magazin_oktober20...Urska Saletinger
Uvodni članek na temo GDPR.
Nadaljevanje na naslednji strani (https://www.slideshare.net/aksru/kaj-morate-kot-oglasevalci-vedeti-o-gdprmarketing-magazinoktober2017st436str54)
Konkretno o AdBlockerjih. Tudi nasveti, kako blokirati oglase.
Hvala za komentar tudi:
- Leon Brenčič, Direktor odnosov z naročniki, Iprom
- Damjan Planinc, Vodja in partner Interactive.agency
- Maka Lippai Senekovič, Vodja internetnega trženja, Pro Plus
- Andraž Tori, Soustanovitelj Zemante
- Mitja Mavsar, Svetovalec za uporabniško izkušnjo
- ter ekipi na W3B za kratko raziskavo.
Uporabljeni viri zbrani na: http://bit.ly/28IJWyS
Konferenca PODIM ali pet nasvetov organizatorjem dogodkov_Marketing Magazin_j...Urska Saletinger
Pet nasvetov, kaj imeti v mislih pri organizaciji dogodkov, ki so hkrati razlogi za vaš obisk start-upovske in podjetniške konference PODIM, v naslednjem letu.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
S Seanom Ellisom o pospesevanju rasti podjetij_Marketing Magazin_jul_avg2019_...Urska Saletinger
Special mention and thanks to my guests:
- Sean Ellis, CEO & Founder GrowthHackers,
- Dani Hart, Sustainable growth & inclusion enthusiast GrowthGal,
- Maja Voje, Growth Master, ex CMO OriginTrail,
- Andrej Šolinc, Director, CEED Slovenia,
- Alenka Vidic, General director, o28, Communication partner.
Talking Tom: Iz zakulisja zgodbe o najbolj znanem slovenskem mačku_Marketing ...Urska Saletinger
Hvala za sodelovanje:
- Žiga Vavpotič, neizvršni direktor Outfit7
- Miha Škerlava, profesor na Ekonomski fakulteti Univerze v Ljubljani ter pridruženi profesor na BI Norwegian business School
Dostopno tudi na: http://www.marketingmagazin.si/novice/mmarketing/16926/talking-tom-iz-zakulisja-zgodbe-o-najbolj-znanem-slovenskem-macku
Zlata pravila spletnega marketinga_Marketing Magazin_apr2019_st.454_str.92_93Urska Saletinger
Hvala za komentar vsem sogovorcem in dodatna zahvala Roku za odlično vsebino.
- Rok Hrastnik, izvršni direktor, Sensilab
- Maša Crnkovič, vodja analitke in načrtovanja nakupne izkušnje, Futura DDB
- Maja Voje, vodja tržne znamke, OriginTrail
- Mario Berger, vodja marketinga, SHI Beteiligungs GmbH
- Teo Radetić, mlajši podatkovni analitik, Visionect
- Tjaša Deu, ustvarjalka spletnih vsebin
- Tilen Gašperšič, soustanovitelj, 2Digit
Facebook zagotovo se ni rekel zadnje besede_Marketing Magazin_dec2018_st.450_...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Timotej Gala, direktor Httpoola za centralno in vzhodno Evropo
- Zoran Savin, direktor IAB Slovenija in svetovalec za področje poslovnih modelov v digitalnem okolju Digitall.si
- Damjan Planinc, Direktor, Get Interactive
- Miha Rejc, vodja oddelka za upravljanje družbenih medijev, iPROM
- Jure Repina, strateški direktor, D' Agency
- Maja Šorli Jakin, solastnica in direktorica vsebin, W3B
- Rok Hrastnik, Izvršni direktor, Sensilab
Boljša resolucija:
https://drive.google.com/open?id=18HJowTUeFuDl2j-HbEumf_ukTH-5qSQx
Amazon postaja tretja najmocnejsa oglasevalska platforma na svetu_Marketing M...Urska Saletinger
Hvala za komentar vsem sogovorcem:
- Darko Dujič, direktor Ceneje in partner Leanpay
- Aljoša Domijan, DIrektor, EnaA, Gambit Trade
- Iva Marovt, Marketing, Mimovrste
- Ažbe Platiša, Specialist za spletno oglaševanje, Studio Moderna
- Leon Brenčič, direktor odnosov z naročniki, iPROM
- Maja Zupančič, Senior PPC Account Manager, Red Orbit
- Maja Dolšak, Vodja spletnega oglaševanja, Sensilab
- Peter Mesarec – Samostojni marketinški svetovalec – Seos.si
- Davor Sivko, Amazon Marketing Specialist, Nasvet.com
Marketing rasti se posveca celotni nakupni poti__Marketing Magazin_december20...Urska Saletinger
Hvala za komentar:
- Maša Crnkovič, Vodja analitke in načrtovanja nakupne izkušnje, Futura DDB
- Maja Voje, Strateginja rasti, MAD Kings in ustanoviteljica skupine "Growth Hacking Slovenia"
- Josip Begić, Vodja rasti, Bellabeat
- Savvas Zortikis, Direktor, Viral loops
- Thomas Paris, Strateg rasti in so-ustanovitelj, MAD Kings
Nic brez vrednosti posameznika_ Natasa Pirc Musar_Marketing Magazin_oktober20...Urska Saletinger
Uvodni članek na temo GDPR.
Nadaljevanje na naslednji strani (https://www.slideshare.net/aksru/kaj-morate-kot-oglasevalci-vedeti-o-gdprmarketing-magazinoktober2017st436str54)
Konkretno o AdBlockerjih. Tudi nasveti, kako blokirati oglase.
Hvala za komentar tudi:
- Leon Brenčič, Direktor odnosov z naročniki, Iprom
- Damjan Planinc, Vodja in partner Interactive.agency
- Maka Lippai Senekovič, Vodja internetnega trženja, Pro Plus
- Andraž Tori, Soustanovitelj Zemante
- Mitja Mavsar, Svetovalec za uporabniško izkušnjo
- ter ekipi na W3B za kratko raziskavo.
Uporabljeni viri zbrani na: http://bit.ly/28IJWyS
Konferenca PODIM ali pet nasvetov organizatorjem dogodkov_Marketing Magazin_j...Urska Saletinger
Pet nasvetov, kaj imeti v mislih pri organizaciji dogodkov, ki so hkrati razlogi za vaš obisk start-upovske in podjetniške konference PODIM, v naslednjem letu.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.