This document outlines 10 steps for marketing a library program: 1) Don't be afraid, 2) Define yourself before others do, 3) Position yourself to make an impact, 4) Document your work, 5) Collaboration is key, 6) Embrace technology, 7) Establish relationships, 8) Promote promote promote, 9) Promote that you are the content expert, and 10) Show enthusiasm about library science. The overall message is the importance of self-promotion and collaboration to market a library program.