Marketing personalization, also called personalized marketing or one-to-one marketing, utilizes data to tailor brand messaging to specific prospects. This technique contrasts with traditional marketing, which focuses on reaching a broad audience with less emphasis on individual targeting. The goal of marketing personalization is to engage specific consumers more effectively.

1. Marketing Personalization | Personalize.cc by 500apps
The technique of using data to communicate brand messaging to particular prospects is known as
marketing customization, also referred to as personalised marketing or one-to-one marketing. This
approach differs from conventional marketing, which put more emphasis on creating a wide
audience while attracting few consumers.