"90% of marketing automation users saw their number of leads increase, and 82% saw the number of conversions increase." Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Marketers, the world is working against you. There are so many reasons why a transaction won’t happen, and these reasons are completely outside of your control. These forces of nature include direct (or indirect) competitors, shopper laziness, and mismatched timing. Marketing Automation is the best option for growing business. -- www.surjeetthakur.com