Uploaded byjc.pichardo
Market research
This document outlines the steps for conducting market research including identifying the problem, selecting a research method such as surveys, focus groups, or expert interviews, designing and conducting the research, analyzing the collected data, and presenting the results. The key aspects of market research covered are determining who to study, where they are located, how much they spend, when they purchase, and using methods like surveys and focus groups to gather information.
Market research
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