Marea cultural is a project by @mijarosoft that aims to showcase the invisible people and cultural side of Peru. It was started in 2007 in Chimbote, Peru. The founder had previously won a national journalism prize. Marea cultural publishes video interviews of writers, painters, musicians and actors to feature figures in Peruvian culture that are ignored by mainstream media. After publishing over 300 videos on their blog and social media in its first year, Marea cultural now travels around Peru to cover cultural events in person.