This pro-bono newspaper ad from the American Advertising Federation promotes balance and understanding. It promises to help readers keep an eye on both the present and future without emphasis on money alone. The ad supports an balanced outlook on life through practical services and solutions.

1. Imodium
Magazine Ads
If your life is stalled due to diarrhea, get back in working order. Try Imodium Advanced –
Get Back in Sync
the only treatment that relieves multiple symptoms of diarrhea, bloating, cramping and gas.
For tips, savings, plus information on diarrhea and ways to “fix it”, go to getbackinsync.com.
If your life is stalled due to diarrhea, get back in working order. Try Imodium Advanced –
If your life is stalled due to diarrhea, get back in working order. Try Imodium Advanced –
Get Back in Sync
the only treatment that relieves multiple symptoms of diarrhea, bloating, cramping and gas.
Get Back in Sync
the only treatment that relieves multiple symptoms of diarrhea, bloating, cramping and gas.
For tips, savings, plus information on diarrhea and ways to “fix it”, go to getbackinsync.com.
For tips, savings, plus information on diarrhea and ways to “fix it”, go to getbackinsync.com.

2. Imodium
Magazine Ads
WOMEN MEN
WOMEN MEN WOMEN MEN
Life Uninterrupted
Life Uninterrupted For life NOT as you know it, try Imodium Advanced, the only treatment
safe for multi-symptom relief of diarrhea, bloating, cramping and gas.
Life Uninterrupted
For tips, savings and info on our Advanced formula for multi-symptom
relief, go to showupforlife.com
For life NOT as you know it, try Imodium Advanced, the only treatment
For life NOT as you know it, try Imodium Advanced, the only treatment
safe for multi-symptom relief of diarrhea, bloating, cramping and gas.
safe for multi-symptom relief of diarrhea, bloating, cramping and gas.
For tips, savings and info on our Advanced formula for multi-symptom
For tips, savings and info on our Advanced formula for multi-symptom
relief, go to showupforlife.com
relief, go to showupforlife.com

3. Xenical
Key Frames from DRTV

4. Xenical
Acquistion

5. Xenical
Retention Mailing
Grilled Honey
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It takes more
than encouraging
words to
stick with your
weight loss.
Dinner is served.
How about
some great recipes?
▲
▲
▲
See other side for more info

6. Xenical
Fulfillment

7. Xenical
Reminder Mailing
Xenical
Doctor Follow-up Mailing

8. Daytrana
Magazine Ads
Only the Daytrana ADHD patch is flexible enough to match your child’s needs.
4:18 pm
9:09 am
Sam’s time to play.
Sam needs to focus.
apply remove
patch patch
Treat your child when he needs it most. With flexibility so he can focus; without overmedicating and
side effects. Now you’ll both enjoy dinner and a good night’s sleep. Talk to your doctor.
The right dose at the right time.

9. Daytrana
Magazine Ads
Only the Daytrana patch lets you treat ADHD like it’s never been treated before.
5:22 pm
10:16 am
Jenny needs to unwind
Jenny needs to focus.
remove
apply
patch
patch
Treat your child when she needs it most. Vary her dosage the rest of the day. When Moms have more flexibility, kids
get treatment better suited to their needs. Now everyone feels better. Talk to your doctor.
The right dose at the right time.

10. Novartis—Blood Pressure
Self-Mailer
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11. The Jericho Project
Fundraising Handout

12. The Jericho Project
Fundraising Handout

13. The Jericho Project
Direct Mail

14. The Sears Card
In-Store Poster
.
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ou
yh
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ou
ar
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on
kd
or
dw
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t.”
ki
In
or
“w
t to
an
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Introducing “I-NEED-this but I-WANT-that”only with the Sears Card.
You buy a tool. You get a trinket. Let every necessity
earn you a nicety. Sign up for the new Sears Card now.

15. I wa
nt to
re el in
som
ethi
ng c
The Sears Card ool.
In-Store Poster
ot.
ething h
up som
to cook
I need
Introducing “I-NEED-this but I-WANT-that”only with the Sears Card.
You start with a sizzle. You end with a splash.
Sign up for the new Sears Card and watch everyday
purchases turn into everyday extras.

16. I nee
d a tun
e-up
for m
y car.
The Sears Card
In-Store Poster
o.
p to
e-u
tun
ant
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Introducing “I-NEED-this but I-WANT-that”only with the Sears Card.
Get your car in tip-top shape. Pick your favorite
top-ten tunes. Let the new Sears Card turn practical
things into lots of fun: Sign up today.

17. Citibank
Direct Mail

18. It's all about finding the right balance.
F nd out
i
what mood
,
you re in.
Being in the mood to Touch this mood sticker and see.
splurge is okay, as long as
you have frugal moods,
spontaneous=
too. (After all, life would
be boring if you were
always the same.) Everybody needs to splurge
once in a while.
Citibank
Direct Mail
=secure
You’re secure enough about
live richly. tomorrow to have fun today.
happy=
Go ahead, treat yourself.
live richly.
=thoughtful
Yin today, yang tomorrow.
Life is a balancing act.
A special gift for Cardmembers. prudent=
A day without shopping.
What a concept.
John A. Sample
123 Main Street
Anytown, USA 12345
Ci credit card
ti
tools can help you
create balance,
whatever your mood.
Cal 800-123-4567
l
We Promise
To understand that real success isn't about money.
To help you keep an eye on the future, but not
at the expense of thepresent.
To support your outlook on life with concrete
services and solutions.

19. American Advertising Federation
Pro-Bono Newspaper Ad