Day TWO BTO2017 | TEN Giovedì 30 novembre FOCUS Hall The Digital Life of Airlines https://www.buytourismonline.com Keynote Speaker Carolijn Hauwert KLM Airlines Talkback Marco Carrai Toscana Aeroporti S.p.A. Moderator Miriam Bertoli Formatrice

1. Customer
Centred
Avio
marketing
Infrastructure
Operations
No competition, Management
Technicians, responds to
aircompany requests, usually
one national carrier, monopoly
Open sky, competition, airports
have to attract aircompanies,
from products to clients
orientation, avio marketing
Who is the client?
Whath is my product?

2. The role of airport company

3. Relationship a strategic lever

4. Social Media
Multimedia platform
Customer infos: flights, whether, traffic, public
transportation,
Marketing: avio, non avio
Community programs: consensus building, environment
policies
Crisis Communication