A survey was conducted on billboard designs for advertising marbles. 65% of respondents preferred the design with one tie compared to two ties. Respondents felt one tie was less cluttered and easier to understand the message compared to two ties. A few respondents preferred two ties as it emphasized the word "boring" to better contrast with the word "brilliant".
The document appears to be a survey of 174 pool and hot tub owners. It asks respondents about what pool or hot tub equipment they own, how long they have owned it, how frequently they test the water, their primary testing method, the type of sanitizer used, if their testing frequency has changed, what products they use to test the water, what brands and where they purchase the testing products from, their primary reasons for owning a pool or hot tub, statements they agree with, their gender, and their state of residence. The survey collects information to determine the target market for pool and hot tub equipment and supplies.
This survey collected responses from 200 people from July 22-26, 2010 about their social media and gaming habits. Questions included whether they have a Facebook account, how many Facebook friends they have, how often they use Facebook, which social games they play, their favorite social game, whether they use Foursquare, why they don't use Foursquare if applicable, the ages of people in their household, their gender, marital status, and education level.
This document appears to be the results of a trademark confusion survey that asked 80 respondents questions about their demographics, purchasing habits, and whether certain brands and products came from the same producer or company based on the brands and descriptions shown. Respondents were asked about their age, recent alcohol purchases, gender, income, and whether multiple products came from the same source or different sources.
The document reports results from a survey about product designs. It includes responses about the appeal of 15 different product designs. The designs were rated by 154 total respondents, with 23 indicating that product size was neutral or not important and 131 indicating that product size was very or somewhat important. For both groups, the top 3 most appealing designs were #15, #5 and #6, while the least appealing were #1, #3 or #4, and #13. The full survey included questions about demographics, decision making, and ratings of multiple product designs.
Digital natives are comfortable with technology like phones, laptops, computer games, and video games. They use social networks extensively for communication through Facebook, Myspace, blogging, Twitter, wikis and instant messaging. Digital natives access technology from various locations including home, cafes, classrooms, restaurants, bars, cars and hotels. They utilize technology for versatile purposes such as communication, entertainment, education, photography, sharing data, dating, animation and managing finances.
A start-up company hired Lab 42 to conduct market research and survey university females. Lab 42 was able to reach about 100 university females within hours to answer the client's questions. The client received a summary of the demographics of the surveyed group including gender, age, education level and marital status to help the start-up with their problem.
The document is a survey about naming a California restaurant. It asks respondents for their state of residence, region of California lived in, city lived in, and ratings of potential names for the restaurant on attributes like being a fun place to eat and offering fresh ingredients. It also asks how often the respondent eats out, their gender, income, and age. The potential restaurant names are not provided.
The document appears to be a survey of 174 pool and hot tub owners. It asks respondents about what pool or hot tub equipment they own, how long they have owned it, how frequently they test the water, their primary testing method, the type of sanitizer used, if their testing frequency has changed, what products they use to test the water, what brands and where they purchase the testing products from, their primary reasons for owning a pool or hot tub, statements they agree with, their gender, and their state of residence. The survey collects information to determine the target market for pool and hot tub equipment and supplies.
This survey collected responses from 200 people from July 22-26, 2010 about their social media and gaming habits. Questions included whether they have a Facebook account, how many Facebook friends they have, how often they use Facebook, which social games they play, their favorite social game, whether they use Foursquare, why they don't use Foursquare if applicable, the ages of people in their household, their gender, marital status, and education level.
This document appears to be the results of a trademark confusion survey that asked 80 respondents questions about their demographics, purchasing habits, and whether certain brands and products came from the same producer or company based on the brands and descriptions shown. Respondents were asked about their age, recent alcohol purchases, gender, income, and whether multiple products came from the same source or different sources.
The document reports results from a survey about product designs. It includes responses about the appeal of 15 different product designs. The designs were rated by 154 total respondents, with 23 indicating that product size was neutral or not important and 131 indicating that product size was very or somewhat important. For both groups, the top 3 most appealing designs were #15, #5 and #6, while the least appealing were #1, #3 or #4, and #13. The full survey included questions about demographics, decision making, and ratings of multiple product designs.
Digital natives are comfortable with technology like phones, laptops, computer games, and video games. They use social networks extensively for communication through Facebook, Myspace, blogging, Twitter, wikis and instant messaging. Digital natives access technology from various locations including home, cafes, classrooms, restaurants, bars, cars and hotels. They utilize technology for versatile purposes such as communication, entertainment, education, photography, sharing data, dating, animation and managing finances.
A start-up company hired Lab 42 to conduct market research and survey university females. Lab 42 was able to reach about 100 university females within hours to answer the client's questions. The client received a summary of the demographics of the surveyed group including gender, age, education level and marital status to help the start-up with their problem.
The document is a survey about naming a California restaurant. It asks respondents for their state of residence, region of California lived in, city lived in, and ratings of potential names for the restaurant on attributes like being a fun place to eat and offering fresh ingredients. It also asks how often the respondent eats out, their gender, income, and age. The potential restaurant names are not provided.
A survey of 179 iPhone users asked about their device model, reasons for purchase, most used features, number of app pages, types of apps used most, monthly app spending, how they choose apps, and age. The majority cited the camera, ease of use, and app selection as purchase motivators. Most popular features were camera, social media, and messaging. Respondents averaged 3-5 pages of apps focusing on entertainment, productivity, and social networking.
This survey was conducted by Lab42 from January 20-24, 2011 among 400 respondents. It presented two logos - one for CCleaner and one for Sony Ericsson - and asked respondents if they knew the company names. For CCleaner, most respondents correctly identified it as Clear or CCleaner. For Sony Ericsson, there was more confusion, with many guessing Sony but others providing incorrect names like Sony Erickson, SE, or Clear. The survey also collected demographic information about respondents' ages, education levels, and employment statuses.
A web-based eReader business hired Lab 42 to conduct market research and survey eReader users. Lab 42 was able to reach over 115 eReader users within hours to get answers for their client. Using keywords like "eBook", "eBooks", "Kindle", and "Kindle 2", Lab 42 quickly and easily targeted the client's market to gather useful information.
This document outlines questions from a survey about a nutrition website concept. The survey asks about respondents' ages, current food choices, diet restrictions, reasons for dietary plans, prior use of online health tools, and important factors for a healthy lifestyle. It also asks if respondents would use the proposed nutrition website service, why they may not use it, if they would recommend it to others, and their opinions on various features of the website.
The survey collected 196 responses between June 29th and July 1st, 2010 regarding opinions about the BP Gulf oil spill. It asked respondents about their gender, age, whether their gas purchasing behavior or lives had already been affected by the spill, and their views on how the spill may impact future generations as well as perceptions of media coverage and blame.
Dokumen ini memberikan panduan ringkas tentang memasak tanpa peralatan dapur dengan menggunakan sumber daya alam seperti daun, kayu, dan batu. Metode memasak yang dijelaskan termasuk memasak dalam bekas makanan, membungkus makanan dengan daun, memanggang di atas api kayu atau batu, serta memasak di dalam buluh. Selain itu, dokumen ini juga memperkenalkan konsep memasak menggunakan tenaga surya dengan membangun
A survey of 179 iPhone users asked about their device model, reasons for purchase, most used features, number of app pages, types of apps used most, monthly app spending, how they choose apps, and age. The majority cited the camera, ease of use, and app selection as purchase motivators. Most popular features were camera, social media, and messaging. Respondents averaged 3-5 pages of apps focusing on entertainment, productivity, and social networking.
This survey was conducted by Lab42 from January 20-24, 2011 among 400 respondents. It presented two logos - one for CCleaner and one for Sony Ericsson - and asked respondents if they knew the company names. For CCleaner, most respondents correctly identified it as Clear or CCleaner. For Sony Ericsson, there was more confusion, with many guessing Sony but others providing incorrect names like Sony Erickson, SE, or Clear. The survey also collected demographic information about respondents' ages, education levels, and employment statuses.
A web-based eReader business hired Lab 42 to conduct market research and survey eReader users. Lab 42 was able to reach over 115 eReader users within hours to get answers for their client. Using keywords like "eBook", "eBooks", "Kindle", and "Kindle 2", Lab 42 quickly and easily targeted the client's market to gather useful information.
This document outlines questions from a survey about a nutrition website concept. The survey asks about respondents' ages, current food choices, diet restrictions, reasons for dietary plans, prior use of online health tools, and important factors for a healthy lifestyle. It also asks if respondents would use the proposed nutrition website service, why they may not use it, if they would recommend it to others, and their opinions on various features of the website.
The survey collected 196 responses between June 29th and July 1st, 2010 regarding opinions about the BP Gulf oil spill. It asked respondents about their gender, age, whether their gas purchasing behavior or lives had already been affected by the spill, and their views on how the spill may impact future generations as well as perceptions of media coverage and blame.
Dokumen ini memberikan panduan ringkas tentang memasak tanpa peralatan dapur dengan menggunakan sumber daya alam seperti daun, kayu, dan batu. Metode memasak yang dijelaskan termasuk memasak dalam bekas makanan, membungkus makanan dengan daun, memanggang di atas api kayu atau batu, serta memasak di dalam buluh. Selain itu, dokumen ini juga memperkenalkan konsep memasak menggunakan tenaga surya dengan membangun
4. Please choose which billboard design you prefer. 65% 35% 42 out of 65 respondents preferred the billboard design with one tie
5. Please explain why you selected this (one tie) version of the design. “I just thought the one with two ties was a little redundant. Also, by having two ties, it draws away from the product being advertised.” “The other tie was unnecessary and just cluttered up the ad.” “It was easier to grasp the point of the comparison more quickly with just one tie, not two.” “The billboard with two ties (boring) detracts a bit from the brilliant gift because the marbles are pushed more to the right. The billboard with only one tie is more balanced and the message is still the same. It looks better and feels better.” “did not see the need to have 2 ties; left me wondering why 2 ties instead of concentrating on the actual intent.” “Since it's a billboard, there's probably only a short timespan (a couple of seconds), for a driver to view it. The lesser irrelevant info there is, the better. “ “The two tie version is completely redundant, and it makes much more sense to set up a binary comparison with just two objects. The two tie sign gives the impression that the printer made a mistake and accidentally printed double tie images.” “The one tie version seems more creative. For the two tie version, I think it would've been more creative if you had thought of two boring items instead of doing the tie twice. Maybe you could've had a tie and a pencil (both of those are boring) and that would've seemed more creative. Since the one tie version only had the one tie, which was boring, and then the alternative- it seemed more creative. It was also a bit simpler, while still expressing your point, which is always appreciated.”
6. Please explain why you selected this (two tie) version of the design. “Because it rymes and then the word brilliant looks and sounds better. Onthe other hand just boring and brilliant(one tie) seems just plain to me.” “I thought that the repetition of the word 'boring' was very smart.” “the two tie billboard is more clear as to the product, the one tie option doesn't make the point as clearly in a glance which is all you get at a billboard” “the extra 'boring' made it clearer, the point that was being made. One 'boring' looked out of place.” “I don't really have a reason. There was virtually no difference. I chose the one that said boring twice because it seemed to be more logical.” I thought it was funnier when the tie was given as an example twice.” “I think emphasizing 'boring gifts' a little more, as with the two ties, gives a better contrast with the idea of the 'brilliant' gift. I admit that it took me a moment to see the difference between the two, however.”