Manual de identidad gráfica RHC.

1. Road haven cafe
BRAND & STORE IDENTITY MANUAL

2. Store & Brand Identity
TABLE OF CONTENTS
SECTION I - Brand Identity 1 - 8
SECTION II - Store Identity 9 - 43
External Branding 9
Internal Branding 16
Food Packaging 36
Staff Uniform 43

3. SECTION I
Brand Identity
Store & Brand Identity

4. 1/43
PMS 151 PMS 1545 PMS 466 PMS black PMS white
Black & White Logo
Road Haven Cafe
Primary Logo
download artwork (.EPS)
Store & Brand Identity

5. 2/43
Road Haven Cafe
Logo Variations
Store & Brand Identity
Variation 1 download artwork (.EPS)
Variation 2 download artwork (.EPS)
Variation 3 download artwork (.EPS)

6. 3/43
Road Haven Cafe
Full Color Logo
Store & Brand Identity
Color Process
PMS
PMS 151
PMS 1545
PMS 1545
PMS white
PMS 466
PMS white
PMS 466
PMS black
PMS 466
PMS white
PMS black
PMS 151 PMS 1545 PMS 466 PMS black PMS white
PMS white
PMS 466
PMS 466
C (0) M (55) Y (100) K (0)
C (20) M (76) Y (100) K (78)
C (20) M (76) Y (100) K (78)
C (0) M (0) Y (0) K (0)
C (0) M (0) Y (0) K (0)
C (0) M (0) Y (0) K (100)
C (5) M (17) Y (42) K (14)
C (0) M (55) Y (100) K (0)
C (20) M (76) Y (100) K (78)
C (5) M (17) Y (42) K (14)
C (0) M (0) Y (0) K (100)
C (0) M (0) Y (0) K (0)
PMS Black

7. 4/43
Acceptable usage
Full Color Logo
Store & Brand Identity
Correct background applicationsCorrect background applications
background PMS 1545 or C (5) M (17) Y (42) K (14)
background PMS 151 or C (0) M (55) Y (100) K (0)
background PMS 466 or C (5) M (17) Y (42) K (14)
background PMS 468 or C (2) M (7) Y (26) K (5)

8. background PMS 466 or C (5) M (17) Y (42) K (14) background PMS 1545 or C (5) M (17) Y (42) K (14)
background PMS 468 or C (2) M (7) Y (26) K (5) background PMS 151 or C (0) M (55) Y (100) K (0)
5/43
Acceptable usage
Duotone Logo
Store & Brand Identity
Correct background applicationsCorrect background applications
download artwork (.EPS)

9. 6/43
Incorrect usage
Incorrect Applications
Store & Brand Identity
Incorrect deformationsIncorrect colors applications
stretched logo (vertical)
stretched logo (horizontal)
removed logo components
non-standard colors
non-standard colors
reversed logo
black applications
non-standard colors background
image background

10. 7/43
Font Style
Store & Brand Identity

11. 8/43
Symbols & Icons
Store & Brand Identity
SnellRoundhand BlackScrip
Font Style
download artwork (.EPS) download artwork (.EPS)

12. Store & Brand Identity
SECTION II
Store Identity
External Branding 9
Internal Branding 16
Food Packaging 36
Staff Uniform 43

13. 9/43
MID Single Panel
Store & Brand Identity
equal
X
equal
equalequal
equal
X
equal
equalequal
download artwork (.EPS) download artwork (.EPS)
Option 1 Option 2
Road Haven Cafe
Single Panel
diesel 000.0
unleaded 000.0 diesel 000.0
unleaded 000.0

14. equal
X
equal
equal
equal
equal
X
diesel 000.0
unleaded 000.0 diesel 000.0
unleaded 000.0
equal equal equal
10/43
MID Double Panel
Store & Brand Identity
download artwork (.EPS) download artwork (.EPS)
Option 1 Option 2
Road Haven Cafe
Double Panel

15. 11/43
Promotional Sign
Store & Brand Identity
Option 1
Option 2
download artwork (.EPS)
download artwork (.EPS)
1200 mm
600 mm
1200 mm
600 mm
Poster
display
Poster
display

16. 12/43
Building Fascia
Store & Brand Identity
download artwork (.EPS)
Option 1
Dulux Colour TRIASSIC P08 B9
Graphic applied to fascia
Building Front Elevation
Option 2
TRIASSIC P08 B9
Building Front Elevation
75% PMS 464PMS 1545PMS 463
TRIASSIC P08 B9

17. 13/43
Building Sign ( illuminated )
Store & Brand Identity
download artwork (.EPS)
Option 1 Building Front Elevation
sectionOption 2 Building Front Elevation

18. 14/43
Window Graphics
Store & Brand Identity
download artwork (.EPS)
Option 2
download artwork (.EPS)
Option 1
Elxternal view
Elxternal view

19. Elxternal view
15/43
Window Graphics
Store & Brand Identity
download artwork (.EPS)
Option 4
download artwork (.EPS)
Option 3
Elxternal view

20. 16/43
Pelmet
Store & Brand Identity
Suspended Light Box
Option 2
Option 1
download artwork (.EPS)
download artwork (.EPS)
Elevation
Graphic applied to bulkhead
Graphic applied to bulkhead

21. 17/43
Pelmet
Store & Brand Identity
Option 4
Option 3
download artwork (.EPS)
download artwork (.EPS)
Suspended Light Box
Elevation
Graphic applied to bulkhead
Graphic applied to bulkhead

22. 18/43
P.O.S Light Box
Store & Brand Identity
Option 2
Option 1
download artwork (.EPS)
download artwork (.EPS)
BulkHead
Section
Section
Suspended Light Box
Light Box
Light Box
BulkHead
Elevation Section
Suspended Light Box
Aluminium suspension poles
Aluminium suspension poles
Elevation Section

23. 19/43
Menu Board
Store & Brand Identity
PMS 468 PMS 1545 PMS 464
Font Style Myriad pro
Elevation Section

24. 20/43
Menu Board
Store & Brand Identity
download artwork (.EPS)
Note : Menu Board background graphics and fonts to be mate finish
Menu board font style : Myriad pro
Headings font size : height approx. 500 mmFood font size : height approx. 200 mm
Menu board background Pantone:
Menu board fonts Pantone:
PMS 468 PMS 1545 PMS 464
50 mm 50 mm 50 mm 50 mm
400 mm 400 mm 500 mm 500 mm 500 mm
PMS 468 PMS 464
50 mm
400 mm
2950 mm
500 mm910 mm
Wall Mounting Option
MDF 20 mm
Graphics
Applied
to MDF Board
MDF 50 mm

25. Food Posters
1 Photo display
21/43Store & Brand Identity
Note : The photos displayed on the Food Posters are a guide only for this manual. Professional photo shots approved by BP Australia will be used
on the fabrication of the Food Posters.
Option 1
download artwork (.EPS) download artwork (.EPS)
Option 2610 mm610 mm
910 mm

26. Food Posters
1 Photo display
22/43Store & Brand Identity
Note : The photos displayed on the Food Posters are a guide only for this manual. Professional photo shots approved by BP Australia will be used
on the fabrication of the Food Posters.
Option 3
download artwork (.EPS) download artwork (.EPS)
Option 4610 mm610 mm
910 mm

27. Food Posters
2 Photos display
23/43Store & Brand Identity
Option 1
Note : The photos displayed on the Food Posters are a guide only for this manual. Professional photo shots approved by BP Australia will be used
on the fabrication of the Food Posters.
download artwork (.EPS) download artwork (.EPS)
Option 2
910 mm
610 mm
310 mm
610 mm

28. Food Posters
3 Photos display
Option 1
24/43Store & Brand Identity
download artwork (.EPS)
Note : The photos displayed on the Food Posters are a guide only for this manual. Professional photo shots approved by BP Australia will be used
on the fabrication of the Food Posters.
download artwork (.EPS)
Option 2
910 mm
1220 mm

29. 25/43
Coffee & Milk Sign
Store & Brand Identity
download artwork (.EPS)
Section
wall
coffee & milk sign
Section
coffee & milk
stand alone bench
Graphic applied to MDF board
Section
Section
Elevation
Approx. Diameter
550 mm
Graphic applied to MDF board
wall
PMS 1545PMS 466 PMS 463PMS white

30. 26/43
ZIP Unit Hot Water Decal
Store & Brand Identity
Option 1
download artwork (.EPS) download artwork (.EPS)
Option 2
185 mm
260 mm
Decal applied to ZIP unit
Decal applied to ZIP unit
185 mm
260 mm

31. 27/43
ZIP Unit Cold Water Decal
Store & Brand Identity
download artwork (.EPS)
Option 1
Decal applied to ZIP unit
185 mm
260 mm

32. Specials A4 Poster
Option 1
download artwork (.EPS)
28/43Store & Brand Identity
A4 Poster to be used
on A4 Poster holder
located at P.O.S.

33. Specials A4 Poster
Option 2
download artwork (.EPS)
29/43Store & Brand Identity
A4 Poster to be used
on A4 Poster holder
located at P.O.S.

34. 30/43
Wall Treatment
Decorative Wallpaper
Store & Brand Identity
Option 2
Option 1
PMS 463 PMS 151PMS 46480%PMS 468 PMS 466PMS 468
download artwork (.EPS)
download artwork (.EPS)
wall treatment
wall treatment
Section
Section
80%PMS 468 PMS 466PMS 468
Decorative Wallpaper
graphic applied to full
height wall
Decorative Wallpaper
graphic applied to 3/4
height wall

35. 31/43
Wall Treatment
Decorative Wallpaper
Store & Brand Identity
Option 4
Option 3
download artwork (.EPS)
wall treatment
wall treatment
Section
Section
download artwork (.EPS)
Decorative Wallpaper
graphic applied to full
height wall
Decorative Wallpaper
graphic applied to 3/4
height wall
80%PMS 464 PMS 463
80%PMS 151 PMS 151PMS 468

36. Wall Treatment
Large Format Wall Posters
32/43Store & Brand Identity
Option 1
download artwork (.EPS)
Note : The photos displayed on the walls are a guide only for this manual. Professional photo shots approved by BP Australia will be used
on the fabrication of the Large Format Wall Posters.
download artwork (.EPS)
download artwork (.EPS)
Graphic applied to wall

37. Wall Treatment
Large Format Wall Posters
Option 2
33/43Store & Brand Identity
download artwork (.EPS)download artwork (.EPS)download artwork (.EPS)
Graphic applied to wall

38. 34/43
Toilets Sign
Store & Brand Identity
Option 2
Option 1
Front Elevation Section
wall
Toilets Signs
download artwork (.EPS)
Front Elevation
download artwork (.EPS)
Wall Treatment
vinyl applied over wall
PMS 151 PMS 463PMS 468
download artwork (.EPS)
Wall Treatment
vinyl applied over wall
PMS 151 PMS 463PMS white
Graphic
applied to MDF board

39. 35/43
Lounge Sign
Store & Brand Identity
Option 2
Option 1
download artwork (.EPS)
download artwork (.EPS)
Front Elevation
wall
Lounge Signs
Front Elevation
graphic applied
to wall
Section
download artwork (.EPS)
graphic applied
to wall
PMS 151 PMS 1545PMS 466
PMS 151 PMS 463PMS white
Graphic
applied to MDF board

40. download artwork (.EPS)download artwork (.EPS)download artwork (.EPS)
36/43
Food Packaging
Store & Brand Identity
Logo Stickers Bain Marie Ticketing Sandwich Sticker
Option 1 Option 1 Option 1
Option 2 Option 2 Option 2
download artwork (.EPS)download artwork (.EPS)download artwork (.EPS)

41. 37/43
Sandwich Sticker
(297 X 52 mm)
Store & Brand Identity
download artwork (.EPS)
Option 1
download artwork (.EPS)
Option 2

42. 38/43
Sandwich Sticker
(210 X 42 mm)
Store & Brand Identity
download artwork (.EPS)
Option 1
download artwork (.EPS)
Option 2

43. 39/43
Wrapping Paper
Store & Brand Identity
download artwork (.EPS)download artwork (.EPS)
Option 2Option 1

44. 40/43
Coffee Mugs
Store & Brand Identity
download artwork (.EPS)
Option 1
download artwork (.EPS)
Option 2

45. 41/43
Coffee Paper Cups
Store & Brand Identity
download artwork (.EPS)
Option 1
download artwork (.EPS)
Option 2

46. 42/43
Serviettes
Store & Brand Identity
download artwork (.EPS)download artwork (.EPS)
Option 2Option 1

47. 43/43
RHC Uniform
Store & Brand Identity
download artwork (.EPS)
Shirt
download artwork (.EPS)
T-Shirt