1. UNIT I
ο· Nature, Characteristics, Role & Scope of ME
ο· Demand β Type, Analysis & Elasticity
οΌ Managerial Decision-Making Process
UNT II
ο· Production Function β Isoquants, Cobb-Douglas Function
ο· Cost β Function & concept
UNIT III
ο· Market structure β characteristics
ο· Pricing - methods of pricing
UNIT IV
ο· Profit β policies, planning.
οΌ Profit Maximization
ο· CVP
ο· Investment analysis β Break Even Analysis
UNIT V
ο· National Income β GDP, GNP, NDP, NNP, PI
ο· Business cycle
ο· inflation and deflation
ο· balance of payments
ο· Monetary and Fiscal Policies