This document analyzes and compares several makeup brands: L'Oreal, Clinique, M.A.C, Inglot, and Fuschia Makeup. It summarizes their histories, social media presence, and website usability. Boss Metrics data showed M.A.C has the most engaged social media following. Fuschia Makeup was found to have an outdated website and no Twitter or Instagram presence. The document concludes the group worked well together and M.A.C is the industry leader in social media.