Consumer Behavior Business Consultation

1. Mainstream Fashions For Men

2. As Presented By: Dan Israel Aaron Heiber Alex Hubler

3. Research Analysis Over the course of the entire semester, we had the opportunity to study the behaviors of shoppers for a business offering « Men’s Fashion » to Northland residents. During this time, observations were made without the influence of the researcher and without the subject’s knowing. All information gathered about the store’s activities were given with the owners’ consent. There are once again, no discussions regarding the store’s financial records or any recommendations made to help increase sales in a sector of poor performance.

4. Background Owner: Doug Melander Owner: Tom Henderson Sales Rep: Ben Mork 1992  2002 Reinhold’s Men’s Wear Inc. Superior Street & 2nd Ave. W Target Market European Flair Dress and casual Coats Pants Shoes and socks Sweaters Jackets “Assets” Ties Cuff Links Belts

5. Mainstream Exterior

6. Recommendations

7. Alex’s Recommendation “Provide Online Shopping” Adds to Total Value Concept Extends customer lifetime value Provides convenient delivery of product(s) Extends geographic trading area Could create complications

8. Dan’s Recommendation Authority Principle Title Clothing Trappings Impact Enhance Customer satisfaction Sales Differentiate “Provide Nametags” Store Owners: Doug & Tom

9. Aaron ’s Recommendation « UMD Athletics in Mainstream » Fully utilize space Incorporate winning mentality WCHA Hockey champs D-III Football champs Use the logo Use the team Use the faces Limitations: Increased sales with younger target market Familiarization & Association “Our Look,” “Our Team” Low self images translated into society’s perception of a winner

10. Aaron’s Recommendation

11. Aaron’s Recommendation

12. Final Recommendations Beverages Reciprocity Principle Rewards Program Tech/website update Social Networking Full-Time Female Sales Rep Adding a ‘Stage’ Moving of Signs Deadline  Scarcity Principle

13. Questions…