This document provides a summary of a student's process for creating an advertising campaign for Doc Martens boots. The student conducted research on advertising techniques, structures and styles. They also researched audiences and created a mind map of ideas. They storyboarded, scheduled filming and shot footage in Manchester of models wearing different Doc Marten styles. The student edited the footage together but felt some parts did not work well. Overall they were pleased with how the ad turned out but felt they could improve their planning and organization for future projects.
This document provides a summary of a student's process for creating an advertising campaign for Doc Martens boots. The student conducted research on advertising techniques, structures and styles. They also researched audiences and created a mind map of ideas. They storyboarded, scheduled filming and shot footage in Manchester of models wearing different Doc Marten styles. The student edited the footage together but felt some parts did not work well. Overall they were pleased with how the ad turned out but felt they could improve their planning and organization for future projects.