Sustainable Brand Perception vs. Performance: Reducing the Gap - Tom ZaraSustainable Brands
Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.
The Path to Net Positive: Principles, Practical Metrics and Communication Tac...Sustainable Brands
SB'14 San Diego
Sally Uren, Chief Executive, Forum for the Future
Kevin Moss, Head of Net Good Programme, BT
Eric Dominguez, Corporate Director, Utilities, Engineering & Environmental Affairs, Caesars Entertainment
This session will examine emerging trends and drivers around 'net positive' commitments as a vehicle for reimagining brands for true long-lasting sustainability. The panel will tackle the latest in defining such commitments, acting on them within the confines of the current economic system, measuring success, and communicating all steps effectively along the way. The point of view of companies that have not declared 'net positive' goals, yet would like to move in that direction, will also be represented.
WhereGoodGrows: Promoting Sustainability in ever more Collaborative and Accou...Sustainable Brands
In a world facing massive change, we need to take drastic measures; we need to be more generous and we need to be more collaborative. To this end, the author of Goodvertising and his team have created another world first: an Idea Sharing Market. As an uploader to WhereGoodGrows you can choose to allow your work to be recreated through the SharedGood License. This allows you to recreate or reimagine your work in markets around the world and share communication strategies that have proven successful. Taking water scarcity as an example, consider a certain campaign built around saving water in the shower – why shouldn't we share that thinking with other countries around the world? If it worked, and people really started to save water, wouldn't we want that change to take root further and further afield?
Our speaker's latest work promises rapid progress in promoting sustainability in creative, responsible and accountable ways, making a sustainable lifestyle the norm. This is at the very heart of what WhereGoodGrows wishes to achieve, as an archive and through the SharedGood License.
Compare and Contrast: Sustainability Performance Ratings and RankingsSustainable Brands
Mark Tulay, Program and Organizational Development Executive, Global Initiative for Sustainability Ratings (GISR)
With over 100 organizations working on some kind of sustainability performance rating or ranking, how can companies decide which one(s) to focus on, or manage against? What do the people behind some of the most popular methodologies out there worry about, and is there any order to this seemingly chaotic situation? What should brands worry about in this confusing picture?
Upstart Disruptors Reshaping the Future - Christiaan MaatsSustainable Brands
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
Sustainable Brand Perception vs. Performance: Reducing the Gap - Tom ZaraSustainable Brands
Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.
The Path to Net Positive: Principles, Practical Metrics and Communication Tac...Sustainable Brands
SB'14 San Diego
Sally Uren, Chief Executive, Forum for the Future
Kevin Moss, Head of Net Good Programme, BT
Eric Dominguez, Corporate Director, Utilities, Engineering & Environmental Affairs, Caesars Entertainment
This session will examine emerging trends and drivers around 'net positive' commitments as a vehicle for reimagining brands for true long-lasting sustainability. The panel will tackle the latest in defining such commitments, acting on them within the confines of the current economic system, measuring success, and communicating all steps effectively along the way. The point of view of companies that have not declared 'net positive' goals, yet would like to move in that direction, will also be represented.
WhereGoodGrows: Promoting Sustainability in ever more Collaborative and Accou...Sustainable Brands
In a world facing massive change, we need to take drastic measures; we need to be more generous and we need to be more collaborative. To this end, the author of Goodvertising and his team have created another world first: an Idea Sharing Market. As an uploader to WhereGoodGrows you can choose to allow your work to be recreated through the SharedGood License. This allows you to recreate or reimagine your work in markets around the world and share communication strategies that have proven successful. Taking water scarcity as an example, consider a certain campaign built around saving water in the shower – why shouldn't we share that thinking with other countries around the world? If it worked, and people really started to save water, wouldn't we want that change to take root further and further afield?
Our speaker's latest work promises rapid progress in promoting sustainability in creative, responsible and accountable ways, making a sustainable lifestyle the norm. This is at the very heart of what WhereGoodGrows wishes to achieve, as an archive and through the SharedGood License.
Compare and Contrast: Sustainability Performance Ratings and RankingsSustainable Brands
Mark Tulay, Program and Organizational Development Executive, Global Initiative for Sustainability Ratings (GISR)
With over 100 organizations working on some kind of sustainability performance rating or ranking, how can companies decide which one(s) to focus on, or manage against? What do the people behind some of the most popular methodologies out there worry about, and is there any order to this seemingly chaotic situation? What should brands worry about in this confusing picture?
Upstart Disruptors Reshaping the Future - Christiaan MaatsSustainable Brands
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
7. Rivalutiamo invece le donne che ci circondano: un po’ di stucco, due pennellate di tinta, una depilazione e anche la collega della stanza accanto diventa una TOPONA!!! Questa è una Pubblicità Progresso dell’associazione F.I.C.O.N.E.: Federazione Italiana Cozze Orride Nane Erotiche
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