Maggi noodles has segmented the market demographically, geographically, and based on psychological and behavioral factors. Demographically, it focuses on young working people who don't have much time to prepare meals. Geographically, it has segmented and launched variants like rice noodles and regional flavors to attract customers in South and East India. Psychologically, it offers small pack sizes and whole wheat noodles to attract both urban and rural customers. Maggi's target segment is kids, youth, office workers, and other busy individuals. It positions itself as a healthy, convenient food that can be made quickly and appeals to people of all ages. This positioning and differentiation from competitors has helped establish Maggi as synonymous with noodles in India.

1. M A G G I :
2 m i n u t e s
n o o d l e s
P R E S E N T E D B Y:
K o m a l A g a r w a l
M B A I I

2. Introduction
• Julius Maggi, from Switzerland, named
the company Maggi in 1872.
• The Swiss Public Welfare Society
commissioned Maggi in 1882 to create
a vegetable food product that would be
quick to prepare and easy to digest.
• Later it merged with NESTLE in 1947.
• Afterward the Maggi as brand was
launched in 1982.
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3. SEGMENTATION
OF
MAGGI
“Customers preferences differ, so we focus
on the segment(s) we can serve best.”

4. MAGGI
• DEMOGRAPHIC
Age and gender aspect of demographics was
taken into account by Maggi by focusing on
young working people who didn’t had much
time to prepare a meal and that is how Maggi
two minute noodle was a success.
• GEOGRAPHIC
South and east parts of India where majority
of the population consume rice. Maggi
segmented the market accordingly and
launched its rice noodles to attract and
fulfill the needs of the customers. Variants
like curry, masala, tomato, Shahi pulao and
chicken were introduced to attract customers
from different regions.
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5. 5

6. MAGGI
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• PSYCHOLOGICAL AND
BEHAVIORS
Since the customers from the urban and
the rural region differ in their eating habit
and their grocery expenses which is why
it is available in Rs. 5 small pack also to
attract the rural customers along with
the urban customers and to have a
positive consumer behavior it launched
Maggi Atta whole wheat flavor to make
it more nutritious.

7. TAGLINE
2 mins noodles — Convenience.
Taste Bhi Health Bhi — Health.
2-minute mein Khushiyan — Fun & Happiness.
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8. TARGETING
OF
MAGGI
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“Marketers select their ideal customer segment(s)
to target”

9. MAGGI
• To facilitate the identified segments the
approach of targeting is used.
• FIRST HOW LIKELY IS IT THAT THE
SEGMENT WILL BE PROFITABLE?
• SECOND DOES THIS SEGMENT FIT
WITH WHO WE ARE?
• The targeted segment by Maggi is kids,
youth, office goers and working
individuals.

10. POSITIONING
OF
MAGGI
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“WHAT IS YOUR POSITION IN THE MARKET
SPACE? HOW DOES CUSTOMERS SEE YOU?”

11. 1. Product Differentiation
Maggi claims that its item is healthy and can
be made in 2 minutes. This is the claim which
only Maggi make and this has led to their
“differentiation” from other brands in the view
of the general population.
2.Positioning statement
Maggi more often than not utilizes its mass
appeal. In this appeal, it tries to involve
every age group.. It has effectively situated
itself in the brains of the clients as a “Healthy
and fast food, Good to eat“. It has connected
to consumers on an emotional level.
MAGGI

12. 3.Product Image
Maggi is a word which reverberates with the
word noodle. In India, Maggi word is utilized
all around rather the word noodle. That is the
reason other brands have a hard time in
building up their item.
4.Service Differentiation
For maintaining its picture in the business
sector, Maggi always contributes time and
cash to think about the need, prerequisites
and the desires of its customers. It is
therefore on the top among its rivals like
Sunfeast, Horlicks, Top Ramen and so on.
MAGGI

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14. T H A N K
Y O U
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