Mădălina Andronic, an established name among Romanian illustrators has developed a unique and easily recognisable style, being heavily inspired by fairy tales and folklore. Her work is quite varied, ranging from book illustrations and stationery to ceramics and wearables.
Cămăși nemuritoare / Timeless Shirts is a two-volume book that celebrates Romanian culture and, according to Mădălina Andronic, is meant to be a bridge between the past and the present, being at the same time an ode to the women who keep the ancestral traditions alive. The two books share stories and details of the traditional Romanian shirt (ia), which is part of the national costume. The launch of Timeless Shirts coincides with a very fortunate event: UNESCO has included the traditional blouse with embroidery on the shoulder (altiță)—an element of cultural identity of Romania and the Republic of Moldova—in its patrimony of the Intangible Cultural Heritage.
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8. Cămăși nemuritoare / Timeless Shirts is a two-volume book
that celebrates our culture and, according to Mădălina
Andronic, is meant to be a bridge between the past and the
present, being at the same time an ode to the women who
keep the ancestral traditions alive. It all started in 2020 in
oktober, with the Instagram challenge, when Mădălina
Andronic painted a traditional Romanian shirt every day,
for the whole month of October. She filmed the painting
process daily and shared it on social media. The challenge
proved very successful and joining forces with Ioana
Corduneanu’s expertise, the project turned into a book.
The books share stories and details of the traditional
Romanian shirt (ia), which is part of the national costume.
While having a simple cut, the shirt, made of flax, hemp,
cotton or silk, is embellished with geometrical or floral
motifs that differ from one geographic area to another.
Timeless Shirts features models from various regions of the
country, containing information in both Romanian and
English, patterns and illustrations. And yes, for the most
creative of us, the illustrations work as colouring books as
well.
The launch of Timeless Shirts coincides with a very fortunate
event: UNESCO has included the traditional blouse with
embroidery on the shoulder (altiță)—an element of cultural
identity of Romania and the Republic of Moldova—in its
patrimony of the Intangible Cultural Heritage.