This document outlines the agenda for a marketing and communications meeting. It introduces Lidia as the VP of Communications for AIESEC in Leipzig. It includes activities for attendees to get to know each other and discuss their expectations. It asks how marketing and communications is understood and what synergies it has with other functions in the local committee. Strategies for 2014/2015 are outlined, including national strategies, change management from offline to online, and pioneers for the Global Information System. The GTCM customer-centric model is presented. Time is allotted for discussions of local committee realities, challenges, needs, and inputs on change and team management.

1. MC One 1415 | Dream. Dare. Believe.
MARKETING
AND
COMMUNICATIO

2. Who am I?
MCVP Communications
AIESEC in Spain
VP Communications
AIESEC in Leipzig
Member TM&Comm
AIESEC in Leipzig
Lidia

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ONE SPECIAL
THING
Choose someone in the room.
Talk in pairs for 5 minutes and find out what makes this person special.

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ROAD MAP
Create a road map of your life.
Highlight good and bad moments that shaped you.

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GETTING TO KNOW EACH
OTHER
1. If you could go anywhere in the world, where would you go?
2. If I gave you $10,000, what would you spend it on?
3. If you could meet anyone in the world, who would it be?
4. If you could watch your favourite TV show now, what would it be?
5. If you had to be allergic to something, what would it be?
6. If you could eat your favourite food now, what would it be?
7. If you could learn any skill, what would it be?
8. If you were sent to live on a space station for three months and only allowed to bring three items, which ones
would you choose?
9. If you had one day to live over again, what day would you pick?
10. If you could have any question answered, what would it be?

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WHAT IS THE ROLE
OF MARKETING &
COMMUNICATIONS?

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What are your expectations for this term?
What are your expectations towards me?
What are your expectations towards other LCVP MaC?
What are my expectations as MCVP Marketing and Communications?

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HOW IS MAC UNDERSTOOD IN YOUR
LC?
WHAT ARE THE SYNERGIES WITH
OTHER FUNCTIONS?
MAC AS SUPPORT FUNCTION

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MAC 2014/2015:
MC & LCS
MC & NST & LCS
LCS & LCS

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External Positioning
• Event based marketing
• Public Relations
• Exchange product development
MAC 2014/2015:
NATIONAL STRATEGIES
University Relations
• University Reports
• National Materials for
Meetings
• Message Alignment:
• Member Certification

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External Positioning
• Event based marketing (mainly based at university: Orientation Week)
• Public Relations: media appearances, coverage of events
• Exchange product development:
oGIP Teaching product development (specific materials promoting
our country partners and specific projects)
iGIP IT product development: professional leaflet, business proposal
+ CareerHub, Student Job Search, student market research
MAC 2014/2015:
NATIONAL STRATEGIES

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MAC 2014/2015:
NATIONAL STRATEGIES
Change Management from Offline to Online
• Global Information System implementation
• Marketing for conversion
• Virtual engagement plan

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GIS PIONEERS: LC AUCKLAND & LC VICTORIA

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MAC 2014/2015 STRATEGIES
Change Management from Offline to Online
• Global Information System: Training, GIS pioneers coaching
& customized support for GIS implementation
• Marketing for conversion: OP, delivering the right messages,
customer centricity, national EP newsletter
• Virtual engagement plan: social media targeted campaigns,
Google Adwords and web optimisation.

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MAC 2014/2015:
FIRST STEP_ UNDERSTANDING
OUR PROGRAMMES

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MAC 2014/2015:
SECOND STEP_ GTCM MODEL

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24. Customer
insights

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LC REALITIES:
SHARING GOOD CASE PRACTICES,
BOTTLENECKS, UNCOVERED NEEDS
& INPUTS ON CHANGE MANAGEMENT
AND TEAM MANAGEMENT