"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

•

3 likes•648 views

Frontiers of Interaction

Technology News & Politics

Social shopping
beyond group buying to delighting and incentivizing

© 2010 AKQA Inc. Conﬁdential & Proprietary 1

Creative Director
Head of User Experience, AKQA

@Lynn_Teo
© 2010 AKQA Inc. Conﬁdential & Proprietary 2

© 2010 AKQA Inc. Conﬁdential & Proprietary 3

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 4

Stop.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

Stop.
Look.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

Stop.
Look.
Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 6

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 7

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 8

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 9

Social
Commerce
Media

©2011 AKQA - Con dential and proprietary. All rights reserved.

Bring shopping where people connect

©2010 AKQA - Con dential and proprietary. All rights reserved.

Bring connection where people shop

©2010 AKQA - Con dential and proprietary. All rights reserved.

Social Shopping

©2011 AKQA - Con dential and proprietary. All rights reserved.

Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 15

© 2010 AKQA Inc. Conﬁdential & Proprietary 2

Use interviews or eldwork to
uncover what consumer behaviors
are inherent in shopping

© 2010 AKQA Inc. Conﬁdential & Proprietary 3

fun

© 2010 AKQA Inc. Conﬁdential & Proprietary 18

prolong the fun

© 2010 AKQA Inc. Conﬁdential & Proprietary 18

sense of belonging

© 2010 AKQA Inc. Conﬁdential & Proprietary 21

nd others with same style

© 2010 AKQA Inc. Conﬁdential & Proprietary 21

stress-reliever

© 2010 AKQA Inc. Conﬁdential & Proprietary 24

watch, then buy

© 2010 AKQA Inc. Conﬁdential & Proprietary 24

re ection of self

© 2010 AKQA Inc. Conﬁdential & Proprietary 28

personalize and post

© 2010 AKQA Inc. Conﬁdential & Proprietary 28

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 31

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 32

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 33

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 34

©2010 AKQA - Con dential and proprietary. All rights reserved.

© 2010 AKQA Inc. Conﬁdential & Proprietary 35

Stop.
Look.
Listen.

© 2010 AKQA Inc. Conﬁdential & Proprietary 36

Stop.
Look.
Listen.
ink.

©2010 AKQA - Con dential and proprietary. All rights reserved.

Content generation

© 2010 AKQA Inc. Conﬁdential & Proprietary 38

Quality recommendations

© 2010 AKQA Inc. Conﬁdential & Proprietary 39

Incentives

© 2010 AKQA Inc. Conﬁdential & Proprietary 40

New business models emerge?

© 2010 AKQA Inc. Conﬁdential & Proprietary 44

Social shopping is here to stay

© 2010 AKQA Inc. Conﬁdential & Proprietary 45

Delightful experiences

© 2010 AKQA Inc. Conﬁdential & Proprietary 46

Delightful experiences

© 2010 AKQA Inc. Conﬁdential & Proprietary 47

Quality, trustworthy information

© 2010 AKQA Inc. Conﬁdential & Proprietary 48

ank You

©2010 AKQA - Con dential and proprietary. All rights reserved.

As designers, your approach needs to be holistic. You need to cover the entire spectrum of UX design. Site-maps, wireframes, mocked screen designs and layouts are but a few of the most recognised deliverables of UX. However, it does not mean that you are implementing a user-centric design approach with only these outputs. UX must be applied from concept to delivery – from identifying users’ needs and goals, all the way to validation and testing.

Agile requirements engineering with scrumxpdaysgermany

Matinale Culture Innov’ – Chaud devant, sortez vos produits & services innova...

OCTO Technology

Avec les REX de Leroy Merlin, le Ministère de l'Intérieur et Faurecia. Gérer un portefeuille de produits et services, c’est comme travailler la carte d’un restaurant. Il faut la réinventer sans retirer ce qui fonctionne déjà. Alors comment être sûr de créer des produits et services qui vont avoir du succès ? Chez OCTO, nous croyons que l’approche User centric, la rigueur méthodologique et le travail en équipe tout le long de la démarche entre les métiers (la vision business), les designers (la voix des utilisateurs) et les développeurs (les artisans de la fabrication) sont les trois piliers du succès d’un nouveau service. Une approche par portefeuille produits permet de maîtriser les risques, acter des décisions et rendre efficient le renouvellement. Nous voulons accompagner avec excellence nos clients pour cuisiner et améliorer leurs recettes traditionnelles ou gastronomiques dans une aventure qui pré-figurera leur restaurant de demain. De cette matinale, vous sortirez avec des idées de pratiques concrètes à mettre en place pour relancer les produits innovants dans votre organisation : Quelles étapes suivre pour innover sans investir à perte Comment concilier les piliers business, design et technique à chaque étape de la vie d’un produit innovant Quelle est la place des managers quand les équipes doivent être autonomes pour avancer rapidement Comment s’isoler du “business as usual” tout en gardant le lien avec les métiers à réintégrer à terme Comment attirer et valoriser les collaborateurs dans ces filières innovantes mais déconcertantes

Beyond Personalisation: The Customer Conversation with Sitecore

Sitecore

Key takeaways include: - Aligning your personalisation and content strategies. - How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation. - How aggregators and disruptors win with personalisation. - Measuring the impact of personalisation. - Low-effort high-impact personalisation. - Goals? Rules? How to understand the difference and when to use them!

Simcro Presentation

Russell_Knutson

Using Social Media in Customer Service

Center for Sustainable Journalism at Kennesaw State University

About octopus tax 2012 odavies

Technology has changed the consumer-brand relationship forever. Brands no longer choose their consumers. Consumers choose them. They no longer differentiate between the channels brands use to speak to them. Technology has forever blurred marketing, commerce, and customer service. This presentation will explore this changing dynamic in consumer-brand interaction, the implications it has on how organizations market to, sell to and service their customers and the tools they need to find, engage and, quite frankly, keep up with today's always on, on-the-go, connected and fleeting consumer. Dan Barnicle, VP, Content Management & Collaboration, SapientNitro

Burrows interactive Case Studies 2016

Bill Burrows

With industry experience spanning almost 35 years, we bring a wealth of creative and project production expertise. We help clients create engaging, memorable brands and communications through compelling multi-platform experiences: Brand experience development Web and interactive multimedia Visual communication design Digital production Project management – print, web, video We don’t just work with clients, we collaborate with them. Taking the time to gather deep insights about their organisation, brand and strategic objectives assures mutual success. We believe customer service is paramount and great work cannot happen without passion, commitment and attention to detail.

Chatbots & Voice Assistants London March 2019

Elizabeth (Lizzie) Siegle

For developers

YOYO Holdings Pte. Ltd.

Subterfuse Design Folio 2010Ritchie Baquirin

Sitecore - Omnichannel Marketing in the age of the Omniconsumer

Sagittarius

SF Design Week: Designing for Trust

Michael Chanover

As the products of today collectively ask for more and more personal and confidential information from us, ranging from our social security number, bank account numbers, 3D maps of our faces, health status, weight, age, photos of our most celebrated and private moments, and more, the need to convey a sense of ‘trust’ in one’s designs has never been higher. In this lecture, the design, copy and research leaders at NerdWallet, a leading FinTech company, will review what is means to design for trust, how to create a trustful relationship in your product experiences, and what some best practices and processes are for delivering on trust as a product and brand attribute.

AT&T Competitive Analysis

AdManScott

Austral Investek Corporate Presentation

Paul De Sousa

Austral Investek Corporate Presentation

Paul De Sousa

Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...

Will Richmond

Autopilot workshop for Brazil Hackathon 4/2020

Elizabeth (Lizzie) Siegle

Introduction to Design Thinking for Business Students

Patrick Glinski

Strategic Procurement is the Lockdown Legacy (Stephen Carter at Ivalua)

Executive Leaders Network

Delivered at ELN's Procurement Leaders Event on Thursday 10th November 2022. "The presentation will walk through the strategic importance of procurement & finance in the transformed post lockdown world. With ultra-competitive supply chains and inflation ripe it’s time to move from the tactical to strategic. Learn how a unified source to pay journey can: • Leverage the new era of supplier collaboration to manage risks • Use digital vendor payments to become customer of choice • Transform P2P to support global and hybrid working The ultimate benefit of bridging the gap between procurement & finance is a one team approach to bottom-line growth and a powerful ESG strategy. We are in an era of ultra-competitive supply chains and inflation where a two-way strategic partnership between Procurement and Finance can.. • Leverage the new era of supplier collaboration to manage risks • Use digital vendor payments to become customer of choice • Transform P2P to support global and hybrid working"

Writing for the Web Seminar - PixelMEDIA

PixelMEDIA

Writing for the Web: Starting Points and Finish Lines PixelMEDIA content strategists Luke Michel and Jeff Binder share their tips and techniques for shaping copy and content for online delivery. No red pens or pop quizzes—just some useful information that practically anyone can use to keep their projects on target. Topics on tap: • The three-point landing: easy to find, easy to read, easy to act • How thinking backwards can make decisions easier • Juggling multiple audiences, multiple needs • Resources and references we love

The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...

Delphic Digital

The relationship between technology and marketing is a special one. Marketers have great ideas and technologists make them happen. But, what conversations need to happen to before and during development to achieve both teams’ goals? In this Sitecore webinar, Delphic Digital's VP, Marketing, Kevin Hanley, and Director of Web Development, Charlie Darney, team up to share how to utilize Sitecore’s built-in personalization and tagging tools to reach your business goals and achieve your marketing objectives. Listen to the full webinar here: https://youtu.be/c4mYnO_2m90

Mayo 2010 finalfrog

Social kickoff foi13_ok

Frontiers of Interaction

Amber Case PresentationFrontiers of Interaction

Similar to "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

truxtun bantaKrystal Banta

How Web Analytics can help User Experience

Patrick Glinski

Alexa, Ask GeorgiaGov: Better Citizen Engagement with Amazon Echo and Drupal 7

Acquia

SapientNitro: Multi-channel and the Convergence of Marketing, Commerce & Cust...

Day Software

Burrows interactive Case Studies 2016

Bill Burrows

Chatbots & Voice Assistants London March 2019

Elizabeth (Lizzie) Siegle

For developers

YOYO Holdings Pte. Ltd.

Subterfuse Design Folio 2010Ritchie Baquirin

Sitecore - Omnichannel Marketing in the age of the Omniconsumer

Sagittarius

SF Design Week: Designing for Trust

Michael Chanover

AT&T Competitive Analysis

AdManScott

Austral Investek Corporate Presentation

Paul De Sousa

Austral Investek Corporate Presentation

Paul De Sousa

Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...

Will Richmond

Autopilot workshop for Brazil Hackathon 4/2020

Elizabeth (Lizzie) Siegle

Introduction to Design Thinking for Business Students

Patrick Glinski

Strategic Procurement is the Lockdown Legacy (Stephen Carter at Ivalua)

Executive Leaders Network

Writing for the Web Seminar - PixelMEDIA

PixelMEDIA

The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...

Delphic Digital

Mayo 2010 finalfrog

Similar to "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011 (20)

truxtun banta

How Web Analytics can help User Experience

Alexa, Ask GeorgiaGov: Better Citizen Engagement with Amazon Echo and Drupal 7

SapientNitro: Multi-channel and the Convergence of Marketing, Commerce & Cust...

Burrows interactive Case Studies 2016

Chatbots & Voice Assistants London March 2019

For developers

Subterfuse Design Folio 2010

Sitecore - Omnichannel Marketing in the age of the Omniconsumer

SF Design Week: Designing for Trust

AT&T Competitive Analysis

Austral Investek Corporate Presentation

Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...

Autopilot workshop for Brazil Hackathon 4/2020

Introduction to Design Thinking for Business Students

Strategic Procurement is the Lockdown Legacy (Stephen Carter at Ivalua)

Writing for the Web Seminar - PixelMEDIA

The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...

Mayo 2010 final

Recently uploaded

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

RESUME BUILDER APPLICATION Project for students

KAMESHS29

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

The Future of Platform Engineering

Jemma Hussein Allen

zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs

Alex Pruden

This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second). Paper: https://eprint.iacr.org/2023/1886

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.