4. A Heritage of Driving The Top Line Stapleford Park Country House Hotel & Sporting House Estate, Leicestershire 1990 2005 2010 The Stafford , London Danesfield House Hotel & Spa, Buckinghamshire Chester Grosvenor and Grosvenor Spa, Chester Hintlesham Hall, Suffolk Devonshire Arms Country House Hotel & Spa Bishopstrow House, Wiltshire Tylney Hall, Hampshire Lords of the Manor Hotel, Cotswolds Dorset Square Hotel, London Athenaeum Hotel & Apartments London Ashdown Park Hotel, East Sussex London Outpost of Bovey Castle London Homewood Park, Somerset Bath Priory Hotel, Restaurant & Spa, Somerset Langshott Manor Hotel Surrey Grand Hotel Eastbourne Alexander House Hotel & Utopia Spa, West Sussex Egerton House Hotel, London Franklin Hotel London Great Fosters Hotel, Surrey 2000 1995 Capital Hotel & Apartments, London Stoke Park, Surrey The Goring, London Cotswold House Hotel, Somerset The Forbury Berkshire Leopold Hotel, Sheffield The Levin, London Luton Hoo Hotel Golf & Spa, Luton Manor House Hotel and Golf Club, Wiltshire The Arch, London Hartwell House Hotel Restaurant & Spa Buckinghamshire No.11 London The Feversham Arms, Yorkshire Cowley Manor, Somerset Pennyhill Park Hotel & The Spa, Surrey Lainston House, Hampshire St James Hotel & Club, London 22 Jermyn Street, London Holbeck Ghyll Country House Hotel Lake Windemere Angel Posting House & Livery, Surrey
6. Why Luxury Hotel Partners? “ Luxury Hotel Partners offers worldwide management of Luxury Boutique Hotels, ensuring local culture and experience are harnessed with international standards of service. Luxury Hotel Partners manages hotels that either are or will be part of the Small Luxury Hotels of the World brand. Small Luxury Hotels of the World is the revenue stream that will deliver premium rate reservations to the hotel under management, improving RevPar and subsequently underlying value.” Brian Mills Managing Director Luxury Hotel Partners
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8. St. James’s Club Hotel, London Comparison of GDS reservations SLH v Predecessor Hotel switched to SLH GDS code LX in April 2010 – immediate 37% increase in GDS reservations Predecessor May June July Aug Sept Oct Nov YTD Nov ‘ 09 - Predecessor 174 233 245 139 288 298 224 1,602 ’ 10 - SLH 238 274 339 237 406 379 320 2,193 Difference 64 41 93 98 118 81 96 591 % Variance 37% 18% 38% 71% 41% 27% 43% 37%
9. Power of the Brand (2010) Location Hotel Rooms % Occupancy % SLH 1 Copenhagen Hotel Nimb 13 60% 42% 2 Amsterdam The Dylan 41 73% 38% 3 London Dorset Square 37 71% 37% 4 Singapore Naumi 40 82% 32% 5 Bangalore The Paul Bangalore 54 62% 30% 6 Paris Hotel San Regis 44 64% 28% 7 Seattle Hotel Andra 119 67% 27% 8 New York The Iroquois 114 91% 20% 9 Paris Hotel Relais Christine 51 77% 19% 10 Paris Hotel Vernet 51 67% 19% 11 Paris L’Hotel 20 67% 19% 12 Bellevue Bellevue Club Hotel 67 70% 18% 13 London The Levin 12 74% 18%
10. Sample Setup & Management Costs Sample Illustration Location Central London Property Type Town House No. of Beds 50 ADR £220.00 Occupancy 70% Other Income 20% Pre-Operating Period 10 Months Management Term 10 Years SLH Member Hotel Yes Client Leasee Introductory Fees Paid Yes Management Contract Signed Yes SLH Fees Due Yes SAMPLE ILLUSTRATION Location Central London Property Type Town House No. of Beds 50 ADR £220.00 Occupancy 70% Other Income 20% Pre-Operating Period 10 Months Management Term 10 Years SLH member Hotel No Capex Required £750K Introductory Fees Paid Yes Management Contract Signed Yes SLH Fees Due Yes
11. +5% of SLH Hotels under our Management Opening Managed
20. Company Profile H J Boutique Luxury Hotels Co., Ltd with its headquarters situated in London, is a diverse company that specializes in high-end Boutique luxury hotels investment planning, hotel management and consulting, as well as offering specialized training and certification. H J Boutique Luxury Hotels Co., Ltd, is proud to be the officially designated partner of Small Luxury Hotels of the World‘s in China. H J Boutique Luxury Hotels Co., Ltd’s three core services are Luxury Boutique Hotel Management, Boutique Luxury Club Management and English Luxury Butler Management. By offering services that are highly sophisticated, elegant and refined we try our best to uphold the traditions of the nobles and royals. Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
21. Andrew Lee Partner GM of Greater China Master of International Hotel Management University o f Surrey 英国萨 利 大学 Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
22. The Core Services offered by H J Boutique Luxury Hotels Boutique Luxury Hotel Management Luxury House Management By English Butler Service Boutique Luxury Club Management Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
23. The Definition and Creation of Boutique Hotels “ Luxury Boutique Hotels are more luxurious, more refined and have a stronger personal ambience than 5-star hotels. Boutique hotels target a very small market of consumers, offering them a strong sense of privacy and specialized services, and often possess unique qualities attractive to specific groups of consumers. ” Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
24. 3-4 星级 白金 5 星级 经济型 Hotel types and Market audience model Budget Luxury Super Luxury Major audience Minor audience Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司 5 星级 精品奢华酒店
25. Castles. Mansions. Residences of famous characters and Historical residences turned into Boutique Hotels How to build a Boutique Luxury Hotel Using renowned designers/architects and their personal notion of luxury and comfort to create Boutique Hotels Collaborating with Luxury brands, creating a Boutique Hotel that is strongly interconnected with the brand and its image Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
27. Han's Royal Garden Hotel In Beijing The first hotel in northern China to successfully become a member of Small Luxury Hotels of The World. Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
36. Comparison of ADR of Han’s Royal Garden Beijing SLH v Predecessor 09’ ADR Predecessor 10’ADR SLH Difference % Variance Jan 815 1087 272 33% Feb 758 1180 422 56% Mar 825 1259 434 53% Apr 856 1387 531 62% May 910 1518 608 67% Jun 928 1539 611 66% Jul 886 1678 792 89% Aug 917 1815 898 98% Sep 957 1989 1032 108% Oct 1016 2188 1172 115% Nov 910 1965 1055 116% Dec 927 1915 988 107% Average 892 1627 735 81% Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
37. Comparison of ADR of Han’s Royal Garden Beijing SLH v Predecessor Predecessor Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
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39. Basic Management Fees for Boutique Luxury Hotels * Creative preparation period : 30 pounds/Sqm. (If the designated area exceeds 5000 Sqm. the rate will be calculated according to the actual area, if the area is 5000Sqm. or less the rate will be calculated according to 5000Sqm) * Operational period: a management fee equivalent to 2-3% of the monthly turnover * Operational period: an annual incentive management fee equivalent to 8-10% of the annual GOP * Operational period: SLH annual membership fee (regulated by the SLH head office) Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
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41. 浩富 ( 英国 ) 精品奢华酒店管理公司 HJ Boutique Luxury Hotels Co ., Ltd Elegance Luxury Delicacy Thank you for your attention! Greater China H·J Boutique Luxury Hotels 浩 富 ( 英 国 ) 精 品 奢 华 酒 店 管 理 公 司
Editor's Notes
Have a look at some of the hotels within our portfolio. The range from city centre to paradise islands. They reflect their owners very personal aspirations. We have extensive coverage around the world in 70 countries and 20 years of experience in driving the luxury hotel spend.
We continue to grow. In 2010, there were xxx hotels. We have corporate offices in London, New York and Singapore. 65 employees support the hotels
Look at some of the hotels that form part of our experience in the UK. Looking to England, Athenaeum, Capital Hotel & Apartments., Lords of the Manor, The Goring, Stapleford Park, Luton Hoo, 22 Jermyn Street
Here are the current crop in all their splendour and variety. England, Scotland and Wales
