Este documento presenta un briefing para una campaña publicitaria de Lacoste. El objetivo es contrarrestar la caída de ventas debido a la competencia de imitaciones, enfatizando la calidad de los productos Lacoste. Se proponen dos anuncios, uno vertical comparando el logo de Lacoste con imitaciones, y otro horizontal mostrando la resistencia de un polo Lacoste. El público objetivo son jóvenes de 20 a 30 años preocupados por la moda y la imagen. El presupuesto total es de 77,575 euros.
Este documento describe el proceso de creación de un briefing, un resumen del cliente y la situación actual que proporciona información necesaria para el desarrollo de una campaña publicitaria. Explica que un briefing debe resumir la información clave sobre el cliente de manera breve pero detallada, captando objetivos, estrategia y público objetivo. A continuación, detalla los 15 puntos que deben cubrirse en un briefing, incluyendo información sobre la empresa, marca, producto, competencia, objetivos y presupuesto. Finalmente, señala que en oc
El documento proporciona una guía sobre cómo crear un Brief Creativo efectivo para lograr un diseño claro y exitoso. Explica que el Brief debe definir el objetivo, público objetivo, mensaje clave y elementos obligatorios de la pieza de diseño, así como los formatos, plazos, presupuesto y proceso de aprobación requeridos. También advierte sobre errores comunes como ser vago, genérico o contradictorio al describir el proyecto de diseño.
Este documento presenta un briefing para una campaña publicitaria de Lacoste. El objetivo es contrarrestar la caída de ventas debido a la competencia de imitaciones, enfatizando la calidad de los productos Lacoste. Se proponen dos anuncios, uno vertical comparando el logo de Lacoste con imitaciones, y otro horizontal mostrando la resistencia de un polo Lacoste. El público objetivo son jóvenes de 20 a 30 años preocupados por la moda y la imagen. El presupuesto total es de 77,575 euros.
Este documento describe el proceso de creación de un briefing, un resumen del cliente y la situación actual que proporciona información necesaria para el desarrollo de una campaña publicitaria. Explica que un briefing debe resumir la información clave sobre el cliente de manera breve pero detallada, captando objetivos, estrategia y público objetivo. A continuación, detalla los 15 puntos que deben cubrirse en un briefing, incluyendo información sobre la empresa, marca, producto, competencia, objetivos y presupuesto. Finalmente, señala que en oc
El documento proporciona una guía sobre cómo crear un Brief Creativo efectivo para lograr un diseño claro y exitoso. Explica que el Brief debe definir el objetivo, público objetivo, mensaje clave y elementos obligatorios de la pieza de diseño, así como los formatos, plazos, presupuesto y proceso de aprobación requeridos. También advierte sobre errores comunes como ser vago, genérico o contradictorio al describir el proyecto de diseño.
This document provides a summary of a class being taught at the Drucker School of Management that focuses on teaching mindfulness and meditation techniques as management skills. The class instructor, Professor Jeremy Hunter, believes these techniques can help students better understand how to manage themselves and their emotions. Some research suggests meditation can fine-tune the brain's performance. However, not all students see the direct benefits of slowing down and meditating for their management careers.
This paper provides a conceptual framework for companies to implement co-creation activities in a permanent and sustainable way. It introduces a programmatic approach that considers co-creation as a strategic program rather than just outsourcing tasks. This involves continuous collaboration with users, internal and external innovation cycles, and adapting processes, tools, and organizational culture. The paper also uses BMW Group's Co-Creation Lab as an example that addresses all dimensions of the programmatic approach to illustrate how it has been applied in the automotive industry.
This book provides 101 creative problem solving techniques to help enhance thinking and bring out originality in seeking solutions to business problems. The techniques are presented alphabetically and broken down into stages of the problem solving process. Real-life examples from large corporations are provided to illustrate how the techniques can be applied. While some techniques may be better suited to certain individuals or problems than others, the book offers a useful set of tools overall for addressing issues in a creative manner.
Internet services and interface design for marketingYou Jia-Lin
This document discusses research on customer value and internet shopping services. It makes three key points:
1. Previous studies on customer value have limitations and do not fully capture customers' subjective experiences or the social context of value.
2. Customer behavior models for online shopping need further development to account for differences across age groups, product types, and shopping experiences.
3. Interface design can help reduce consumers' mental workload during online shopping, but more research is needed on supporting interfaces for different consumer groups.
The document reviews literature on customer value theory and behavior models for online shopping. It identifies gaps in understanding customers' subjective perspectives and differences across social groups. It also discusses a study on how interface design can help
This document provides a summary of a class being taught at the Drucker School of Management that focuses on teaching mindfulness and meditation techniques as management skills. The class instructor, Professor Jeremy Hunter, believes these techniques can help students better understand how to manage themselves and their emotions. Some research suggests meditation can fine-tune the brain's performance. However, not all students see the direct benefits of slowing down and meditating for their management careers.
This paper provides a conceptual framework for companies to implement co-creation activities in a permanent and sustainable way. It introduces a programmatic approach that considers co-creation as a strategic program rather than just outsourcing tasks. This involves continuous collaboration with users, internal and external innovation cycles, and adapting processes, tools, and organizational culture. The paper also uses BMW Group's Co-Creation Lab as an example that addresses all dimensions of the programmatic approach to illustrate how it has been applied in the automotive industry.
This book provides 101 creative problem solving techniques to help enhance thinking and bring out originality in seeking solutions to business problems. The techniques are presented alphabetically and broken down into stages of the problem solving process. Real-life examples from large corporations are provided to illustrate how the techniques can be applied. While some techniques may be better suited to certain individuals or problems than others, the book offers a useful set of tools overall for addressing issues in a creative manner.
Internet services and interface design for marketingYou Jia-Lin
This document discusses research on customer value and internet shopping services. It makes three key points:
1. Previous studies on customer value have limitations and do not fully capture customers' subjective experiences or the social context of value.
2. Customer behavior models for online shopping need further development to account for differences across age groups, product types, and shopping experiences.
3. Interface design can help reduce consumers' mental workload during online shopping, but more research is needed on supporting interfaces for different consumer groups.
The document reviews literature on customer value theory and behavior models for online shopping. It identifies gaps in understanding customers' subjective perspectives and differences across social groups. It also discusses a study on how interface design can help
10. Made to Order 高級訂製服務
〝高級訂製系列〞是 Loewe 品牌的核心和精髓。
Loewe 的資深工匠按照所選的尺寸、款式及皮
料以專業技術、165年來代代相傳的珍貴手工藝
來完成每件訂製服。
手袋訂製則選擇了品牌的經典款 - Amazona 手
袋,選用的皮料皆是極品中之極品的珍稀皮革,
豐富多樣的色彩可供客人選擇,每一款都是僅此
一只。
11. 品牌創意總監 - Stuart Vevers
學歷:
University of Westminster
經歷:
Calvin Klein 配飾系列設計師
Bottega Veneta 品牌配飾管理設計師
Givenchy 品牌設計師
Louis Vuitton 配飾設計師
Mulberry 配飾設計師
我正在嘗試用一個全新的方式呈現那種渾
然一體的貴族式西班牙性感,我希望全世界的
人看到後都會說“這就是真正的LOEWE”.
- Stuart Vevers