Google’s Pigeon updates in 2014 reaffirmed its focus on local searches. As a local business in Edmonton, you have the chance to beat competitors by fine-tuning your SEO by going local. When it comes to local SEO, the use of your physical location is very beneficial to locate your business locally. For more information, visit http://rapidboostmarketing.com/use-your-physical-location-to-improve-your-local-seo/