A new startup searching for capital.

1. CONFIDENTIAL
LivingCannabis.com
Thursday, November 17, 11

2. LivingCannabis : Connecting Patients & Dispensaries
Connect With Dispensaries, Activists,
Growers, and others via friend invites
NewsLine - members
update each-other via status.
Members inform each-other via
text, photos, videos, and web links
Patients create profile describing
medicinal usage for cannabis, their
symptoms, their preferred strain, and
optionally upload doctor patient
medicinal cannabis recommendation
document and drivers license.
Dispensaries create a profile of their Dispensaries simply review a patients
business, and enter/import product profile, and setup their dispensary
catalog with currently available cannabis account.
products with pricing, and dosages.
LivingCannabis.com
Thursday, November 17, 11

3. Team & Advisors
Founder; Art Cote is a seasoned commercial software developer with 20+ years
Art Cote experience working with clients to design and implement their product visions. Art
designed and implemented LivingCannabis.com and LivingCannabis for iphone/ipad.
Founder; Eric Coté is a talent that combines 5 years of knowledge and direct experience in the cannabis industry; A
graduate of Oaksterdam University, Eric is highly trained in all aspects of the industry. As asst. manager/ purchasing
Eric Cote agent with Harborside Health Center, he employed his diverse skill-set to continue the growth and prosperity of the
leading Medical cannabis dispensary on the west coast. Through his position as co-host for Cannabis Times Radio and
the Northern California Medicinal Cannabis Radio Show,
Edward Advisor; SVP Commercial Gaming Industry with 20+ years
Moalem of executive experience bringing gamers ideas to the market.
LivingCannabis.com
Thursday, November 17, 11

4. Market Profile
Cannabis currently enjoys medical-legal status in 16 states.
There are 3 active medicinal cannabis markets: California, Colorado, &
Michigan, while the remaining states are defining operational terms.
The market is estimated between $2 – $6 billion annually
In November 2011, “Legalize Cannabis” Ballot initiatives will be
appearing in California, Florida, and one at the federal level.
Cannabis is currently legal in 4 countries: Spain, Netherlands, Portugal,
and Brazil.
LivingCannabis.com
Thursday, November 17, 11

5. Market Size
Medicinal Cannabis Cannabis Legalized ( State and/or Federal)
1 – 1.5 million americans are
currently legal medical marijuana
patients (in 16 states) It is estimated that nationally, there are
approximately 12 million regular users of
cannabis.
Conservative signup-level of 1%,
or 150,000 new members in the A broader market if legalized at state /
first year. federal levels if ballot initiatives successful
Target of 500,000-700,000 users
in 1-4 years is predicted
While LivingCannabis.com is available to patient and non-patient alike, our
preliminary target is active-patients. LivingCannabis.com is attractive to both
the medicinal and non-medicinal cannabis user right out of the gate.
LivingCannabis.com
Thursday, November 17, 11

6. Competitors
Key Competitor Potential Entrants
LC Competitive Advantage LC’s Defensibility
Sticky connection between Patients & Dispensaries akin to
LinkedIn or Facebook Superior overall technology/infrastructure -
fully scalable
Patient uploads Doctor recommendation & drivers license
into profile for direct dispensary access
Better User ‘Stickiness’
Dispensary database including each state with medicinal
cannabis laws. Connects Dispensaries directly to patients
More features (cannabis strains, dispensaries, activism, etc)
LivingCannabis.com
Thursday, November 17, 11

7. Value To User
Patient Dispensary Industry
Ease Of Use
Conveniently and securely
store a pdf of patients’ doctors Easily and securely imports or Offers a private social network
medical recommendation, and enters catalog information with exclusive to cannabis, linking the
drivers license, retrievable via picture, description, pricing and community via NewsLine, and
profile by dispensaries (privacy dosage via a simple entry and sharing information.
level set in settings) import facility.
Free to dispensaries while initial
Costs
member-drive is pursued, Price points will be assigned post
Free to patients low monthly cost after member- 6-9 month member-drive as user
targets are reached (6-9 months) categories come on board
Dispensaries maintain a
Establishes connection between
connection with patients &
Benefits
patient & dispensaries via Direct access to patients, and a
others via NewsLine status network of industry actors all
NewsLine status updates, and via
updates, and via profiles. This updating their NewsLine and
respective profiles, where
affords dispensaries in-NewsLine keeping everyone connected.
products & pricing are available,
marketing opportunities in
and other pertinent information.
realtime.
LivingCannabis.com
Thursday, November 17, 11

8. User Acquisition
Launch Grow Mature
Viral video / blogs / links
Signup Dispensaries With Products
Partner
Content Sites Web-based marketing,
adjusted campaigns based on
market/member response.
Postcards Available At Dispensaries Ads in properties
like Cannabis Times Magazine
TwitterFeed Real-time (TweetAdder) Marketing via cannabisstrains,
istrainguide, and livingcannabis channels 20,000+ combined followers
Social Network Gorilla Marketing Marketing To Branding Partners Events
via Linkedin, Facebook, G+ Physicians, Growers and Others In Industry And Sponsorship
Marketing To Cannabis Events
Merchandise (hats,t-shirts,activism bracelets)
LivingCannabis.com
Thursday, November 17, 11

9. Business Model
User
Acquisition User ‘Stickiness’ Revenue Sources
Patients Social
Dispensary iPhone/iPad
NewsLine Web-based ‘In App’
(status Directory Advertising Purchases
Doctors updates)
Dispensaries Cannabis Location- Service Fees
(e.g Dispensary
Strain Activism based Products
Database Advertising Listings)
Care Givers
Labs Dispensary
(Private)
Member Brand-Partner Data Services
Product Advertising / (e.g. Cannabis
Messaging Services Pharmacokinetics)
Catalogs
Growers
Seed Banks Med Cannabis
Data
Professional
Cannabis Dr Pharmacokinetics Collection
(e.g. online Services To The
Network Program Industry
Surveys)
Activists
LivingCannabis.com
Thursday, November 17, 11

10. Financials
Assumptions
Investment $3.5m IRR 32%
LivingCannabis.com
Thursday, November 17, 11

11. Exit Strategy
Offers GeneralCannabis the
opportunity to enhance their
WeedMaps product offering
via our detailed cannabis
strain directory (WeedMaps is
incomplete), and NewsLine
social network, as well as
IPO
superior technology and
infrastructure.
LivingCannabis.com
Thursday, November 17, 11

12. Risks & Precautions
Risks Mitigate Precautions
Relatively Low barriers to Develop name-brand to ensure high market penetration/
growth rates; patient
entry; new competitors proprietary technologiers
Employ teams extensive experience with social &
Slow initial growth viral marketing to ensure growth
File technology patents;
Existing competitors adding feature set would be difficult to integrate with a
similar features boxed product
Lack Of User Stickiness Feature rich services induce users to be ‘sticky’
LivingCannabis.com
Thursday, November 17, 11

13. Status Of Project
Principle software development has concluded,
beta testing is under way with a limited release
to dispensaries, then release to public beta.
The following slides document the major
features of LivingCannabis.
LivingCannabis.com
Thursday, November 17, 11

14. Main Page
The main NewsLine page after login.
LivingCannabis.com
Thursday, November 17, 11

15. Dispensary Profile
Dispensary profile page with product catalog
LivingCannabis.com
Thursday, November 17, 11

16. Find A Member / Dispensary
LivingCannabis.com
Thursday, November 17, 11

17. Review Invites
LivingCannabis.com
Thursday, November 17, 11

18. Messaging Page
LivingCannabis.com
Thursday, November 17, 11

19. Dispensary Directory
LivingCannabis.com
Thursday, November 17, 11

20. Cannabis Strain Directory
LivingCannabis.com
Thursday, November 17, 11