The document outlines AT&T's Live Proud LGBTQ campaign from 2013, including a Facebook application page for the campaign site attliveproud.com. The campaign included a public service announcement call to action, digital banner ads, a space for consumers to share words of courage for LGBT youth, event pages, information about the Trevor Project, and a video showcasing AT&T's support for LGBT employees.

1. AT&T Live Proud
LGBTQ Campaign 2013

2. Contents
• Live Proud Facebook Application Page
NOTE: The Live Proud site had some elements removed post
campaign based on talent contracts and does not currently
house all campaign details. Below you will find wireframes of
what users would see on attliveproud.com during the
campaign timeframe.
• PSA: Campaign Call to Action
• Digital Banner Ads
2
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and other marks are trademarks of AT&T Intellectual Property.

3. Live Proud Home Page
Contest Entry
PSA:
Call to Action
Words of
Courage
•
Consumers
shared
inspirational
words for LGBT
Youth

4. Event Pages

5. Event Pages

6. About The Trevor Project

7. AT&T Attributes
AT&T Attributes
Video
•
Showcases
AT&T’s
support and
benefits for
LGBT
employees

8. Contest Information Page

9. PSA: Call to Action

10. Digital Banners
Static Banner
https://www.dropbox.com/s/1qnn
wgt4m63jpmw/animationLGBT%2
0%281%29.swf