LIVE MAG ANALYTICS
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The document outlines an agenda for a meeting that includes discussing company objectives to increase online magazine viewership and social media engagement. It identifies the target market as urban youth aged 18-25 who are into pop culture and mobile. Analytics findings and competitor analyses are presented, followed by recommendations to improve the website and social media presence through adding more images and events, merging tabs, and restructuring pages. The conclusion thanks attendees and opens the floor for questions.
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LIVE MAG ANALYTICS
- 2. 1. Company Objectives 2. Analytics, Findings, Observations 3. Target Market 4. Competitor Analysis 5. Recommendations 6. Conclusion/Summary 7. Q & A 8. Thank You Agenda t
- 3. Increase viewership on online magazine Ensure engagement on social media reach target market Company Objectives t
- 4. 18 to 25 Target market t
- 5. Urban youth on trend into pop culture mobile The rebels t
- 7. t
- 8. t Top five landing pages
- 9. t
- 11. • Urban music blog • Has a huge following • Updated daily • Great use of images • Engaging content • Great social presence • Advert placement t
- 12. • Diverse music blog • Focuses on live events • Great use of images • Effective use of social media t
- 13. t
- 14. More quality images stay consistent provide links t
- 15. BIG IDEA t
- 16. Events adverts merge & improve tabs re-structure website Re-shacking t
- 17. Conclusion t
- 18. FIRE AWAY Q & A t
- 19. Thank You from.. the Shack t
- 20. the Shack… t
- 21. the Shack… t
- 22. the Shack… t