1. PLACE: ATHENS – SEMIRAMIS HOTEL
TARGET GROUP: MARKETING – SALE FORCE
CONCEPT: ART SESSION LIFESCAN
Special Event
Pavlos Samios well known international painter with many
exhibitions worldwide- New York etc in an interactive
paint game with Lifescan’s employers.
Theme "Put color into your life"
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

2. PLACE: ATHENS HELEXPO PALACE
TARGET GROUP: PHARMACISTS - DOCTORS
Marketing Lead organized, designed and implemented the
exhibition booth of Johnson & Johnson.
Area Square meters: 176m2
ñ The best display of all Johnson & Johnson brands
with an emphasis per platform and per brand
ñ Awareness of all Johnson & Johnson brands,
with separate entities
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

3. PLACE : PORTO CARRAS GRAND RESORT
CHALKIDIKI - GREECE
TARGET GROUP: DOCTORS – PROFESSORS – MARKETING
MARKETING LEAD organized the ADVANCED INTERNATIONAL
CARDIOLOGY FORUM for Cypher Select.
Speakers:
Prof. Martin Rothman, The London Chest Hospital
Dr. Kevin Beatt, Hammersmith Hospital
& Imperial College London
Prof. Christian Spaulding, Cochin Hospital Paris
Special Event –
Wine testing of Porto
Carras winery.
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

4. PLACE: BIG TOWNS - CENTERS OF GREECE
TARGET GROUP: CONSUMERS
CONCEPT: BACK TO SCHOOL
- STRATEGIC CONCEPT
- SUPERVISION
- IMPLEMENTATION
ñ Street sample distribution in 6 central points in Greece
ñ Design – production of uniform for promoters
and animater
ñ School bus branding
ñ SMS competition
ñ In store promotion
ñ Street events - Road Show
ñ Promotional gifts
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

5. PLACE: ELATOHORI PIERIAS – SEMELI RESORT
TARGET GROUP: MARKETING – BEAUTY EDITORS -
JOURNALIST
CONCEPT: A TRIP TO THE EVERLASTING YOUTH
OF YOUR SKIN - BIOTHERM ACTION
ñ Business incentives games for Biotherm product lines
ñ George Himonetos as an Olympic winner and
celebrity who had the role of the
COACH MAN for the teams and games
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

6. DEAL RENTAL
ñ CONCEPT STAGE DESIGNER MICHALIS ATHANASIADIS
ñ DIMENSIONS : 28mÇ 4mÇ Ã 7mÇ
ñ DESCRIPTION
- TABLE PLEXI GLASS
- SPECIAL CONSTRUCTION WITH 12
- SHOWCASES
- MIRROR PLEXI GLASS
- DIGITAL PRINT
- STORE ROOM - PRIVE
- SEPARATIVE PLEXI GLASS
- WOOD FLOOR
- SPOT LIGHTS
ñ FURNITURE
SOFA & CHAIRS OF LAC,
LOUNGE SET UP
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

7. PLACE: PATRA – ST. GEORGE SQUARE
TARGET GROUP: ALL CONSUMERS
CONCEPT: WEEK OF ANTICANCER PROTECTION
Marketing Lead organized with the contribution of Greek
Anticancer Society (Patra’s Brunch) the Pharmacies Chain
Farmaction as well as Patra’s Municipality and
Dermatological Clinic of Patra University, the
"Week of anticancer protection".
ñ Promotion Program
ñ Booth – Roc (the dance of sun)
ñ Special event games
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

8. ACCOUNT: HELLENIC HALYVOURGIA
PLACE: DIVANI CARAVEL HOTEL ATHENS
DATE: 5-7 NOVEMBER 2008
Marketing Lead has undertaken the organization,
construction, co-ordination and realization for the
corporate presentation of Hellenic Halyvourgia at
the 3rd Pan-Hellenic Congress Antiseismic
Mechanic and Technical Seismology.
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

9. Marketing Lead on behalf of JOHNSON & JOHNSON HELLAS
had the original idea and realization of the KICK OFF MEETING
as a simulation of a real professional basket game.
The very important difference was that the game took place
between a team of international professional champion players
and the team of J&J medical. As a result J&J medical members
felt the enthusiasm, bonded together as a team and
shared the same goal.
CHAMPIONS:
GEORGE SIGALAS
NASOS GALAKTEROS
FRANKO NAKITS
KOSTAS PATAVOUKAS
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

10. PLACE: OFFICES L’OREAL HELLAS
TARGET GROUP: AESTHETICS – PRESS
1st Meeting
ñ Awards Ceremony
ñ Design & Stage Production
ñ Lighting support
ñ Communication Material
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr

15. PLACE: NEW YORK – U.S.A
TARGET GROUP: BEAUTY EDITORS - JOURNALISTS
Press Trip
Goal:
ñ To visit the two new Korre’s stores in Soho+ Brooklyn
ñ Feel the vibe of the city
ñ Explore New York through Korre’s eyes
38, Iera Odos Str., 104 35 Gazi, Athens - Greece
T: +30 210 3461777, F: +30 210 3461778
E-mail: marklead@marketinglead.gr www.marketinglead.gr