Lisa Q. Fetterman (Nomiku) - The Connected Kitchen, Nomiku's food journey through hardware and IoT

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The document discusses the history and development of Nomiku, a startup that produces sous vide immersion circulators and meals. It describes how the founders created their first Nomiku prototype in a hacker space and launched their initial Classic model. It then details newer models with WiFi and RFID connectivity for easier cooking. The document concludes by outlining Nomiku's vision to produce frozen sous vide meals that can be automatically reheated with their smart cooker, providing a convenient home cooking solution resembling futuristic predictions.

Small Business & Entrepreneurship

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHomeLisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest #SousVideAtHome
THE CONNECTED KITCHEN:
a startup’s journey
with

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Microwave adoption grew faster than almost  
any other product, ever.
Annual US microwave unit sales
• 40k/year in 1970
• 1m/year in 1975
• 10m/year in 1985
Current US market size
• Microwaves: $2.5b
• Frozen ready meals: $9b
Source: The New York Times, “You Are What You Spend,” Feb 10, 2008
0%
50%
100%
PercentofUSHouseholds
MICROWAVE ADOPTION

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Hacker & Maker Spaces

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Accelerating in China

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
A Wedding & A Prototype

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Classic Nomiku
• First sous vide immersion circulator
designed for the home cook.
• Powerful enough for a professional
kitchen, easy enough for a home cook.
• Cooking is about temperature control.
• Educate consumers through booklet
and online community

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Wi-Fi Nomiku
• First sous vide machine with wiﬁ
connectivity.
• Education through app, book, peer-to-
peer recipe sharing through EatTender
community
• Ease of use—one tap in app to cook

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The RFID Nomiku
• First sous vide machine with RFID
connectivity.
• Ease of use—tap food to cook
• Education as needed—can cook
meals without understanding sous
vide

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Consumers want the best quality food with no wait, no prep, and personalization.

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Frozen for
long shelf life
Meals prepared
the same way top
chefs make them
Reheated
gently to the
perfect temp
Delivered as
needed with
no friction
OUR SOLUTION

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Jetsons
Food
prepared
automatically
Deliver exactly
what is
needed
Source fresh
ingredients

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Meal kits
Source fresh
ingredients
Assemble
box
Subscription
delivery
Meal storage
(fridge)
Customer
cooks and
cleans
Delivery may not be exactly what customer wanted
Food might spoil before being cooked
Customer must prepare food and clean up
NOT the Jetsons

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Nomiku Meals
Source fresh
ingredients
Nomiku pre-
cooks
ingredients
Deliver
exactly what
is needed for
a perfect
dinner
Time ﬂexible
meal storage
(freezer)
Food
prepared
automatically
by Nomiku
Smart
Cooker
The future is now!

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
FROZEN MEALS
• Long shelf life reduces waste
• Preserves freshness and nutrients
• Enables centralized production
and distribution
• Can be shipped for up to 3 days
by ground transportation
RFID TAGGED AUTO REORDER
• One tap to cook perfectly
• Track date and batch of origin for
recall or expiration of goods
• Keep track of user habits and
inventory
• Machine places order
automatically when inventory is
low
• Zero friction reorder always
keeps up with demand and never
overwhelms user

Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Thank you.

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Lisa Q. Fetterman (Nomiku) - The Connected Kitchen, Nomiku's food journey through hardware and IoT

1. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHomeLisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest #SousVideAtHome THE CONNECTED KITCHEN: a startup’s journey with

2. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome

3. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Microwave adoption grew faster than almost   any other product, ever. Annual US microwave unit sales • 40k/year in 1970 • 1m/year in 1975 • 10m/year in 1985 Current US market size • Microwaves: $2.5b • Frozen ready meals: $9b Source: The New York Times, “You Are What You Spend,” Feb 10, 2008 0% 50% 100% PercentofUSHouseholds MICROWAVE ADOPTION

4. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome

5. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Hacker & Maker Spaces

6. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Accelerating in China

7. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome A Wedding & A Prototype

8. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome The Classic Nomiku • First sous vide immersion circulator designed for the home cook. • Powerful enough for a professional kitchen, easy enough for a home cook. • Cooking is about temperature control. • Educate consumers through booklet and online community

9. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome The Wi-Fi Nomiku • First sous vide machine with wiﬁ connectivity. • Education through app, book, peer-to- peer recipe sharing through EatTender community • Ease of use—one tap in app to cook

10. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome The RFID Nomiku • First sous vide machine with RFID connectivity. • Ease of use—tap food to cook • Education as needed—can cook meals without understanding sous vide

11. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Consumers want the best quality food with no wait, no prep, and personalization.

12. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Frozen for long shelf life Meals prepared the same way top chefs make them Reheated gently to the perfect temp Delivered as needed with no friction OUR SOLUTION

13. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome The Jetsons Food prepared automatically Deliver exactly what is needed Source fresh ingredients

14. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Meal kits Source fresh ingredients Assemble box Subscription delivery Meal storage (fridge) Customer cooks and cleans Delivery may not be exactly what customer wanted Food might spoil before being cooked Customer must prepare food and clean up NOT the Jetsons

15. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Nomiku Meals Source fresh ingredients Nomiku pre- cooks ingredients Deliver exactly what is needed for a perfect dinner Time ﬂexible meal storage (freezer) Food prepared automatically by Nomiku Smart Cooker The future is now!

16. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome FROZEN MEALS • Long shelf life reduces waste • Preserves freshness and nutrients • Enables centralized production and distribution • Can be shipped for up to 3 days by ground transportation RFID TAGGED AUTO REORDER • One tap to cook perfectly • Track date and batch of origin for recall or expiration of goods • Keep track of user habits and inventory • Machine places order automatically when inventory is low • Zero friction reorder always keeps up with demand and never overwhelms user

17. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome

18. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome Thank you.

Lisa Q. Fetterman (Nomiku) - The Connected Kitchen, Nomiku's food journey through hardware and IoT

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