LinkedIn 101 for Business

LinkedIn is a social media platform for professional networking. It allows users to create profiles, connect with contacts, search for potential clients and business partners, and collaborate on projects. Business professionals can use LinkedIn to establish their company's competence in an industry by developing their network and promoting their expertise. Private companies benefit from LinkedIn by creating a network of potential business contacts and resources, promoting their profiles, and positioning themselves as knowledgeable in their field through group participation and posting valuable content.