Lim Heng Swee is a Malaysian illustrator and graphic designer known for his humorous doodle artworks. His designs have been widely popular, appearing on over 80,000 social media pages and websites. He has created t-shirt designs for major clients like Threadless, Dell, Nike, and Gap. The document discusses using one of Lim's fruit and animal fusion images as inspiration for a children's healthy eating poster advertisement that merges images of fruit and animals to promote natural and fun messaging.

1. Whale Melon ‘Doodling a
smile’

2. Peenut
Pine Apple
The Making of a Strawberry
‘Doodling a
smile’

3. Lim Heng Swee
Lim Heng Swee is a Malaysian based illustrator
and graphic designer. He is also known for being
‘www.ilovedoodle.com’.
He creates humorous art works that have been
transferred to t-shirt designs.
His designs are so widely recognized around the
world that he has over 80,000 fans following his
blogs and social media websites.
His clients include: Threadless, Dell, Nike, Gap,
Thermos, Blik, Readers Digest, Tatty etc.
‘Doodling a
smile’
The Making of a Strawberry

4. Online Shop and Portfolio ‘Doodling a
smile’

5. Tumblr Blog ‘Doodling a
smile’

6. Face book Page ‘Doodling a
smile’

7. When I first saw this design it immediately
gave me an idea of what I wanted my project
to be about. I saw this as an advert aimed at
children to promote healthy eating. I
thought about making merging images of
fruit and animals. The connotations of both
things compliment each other (healthy,
natural, fun for kids etc).
I’m thinking about using this image and this
artist as inspiration for how I want my poster
advert to look like. I appreciate Swee’s clear
quality to his designs and hope to replicate a
clear message and image in my work.
Whale Melon
‘Doodling a
smile’

8. Here is what I would do
with the design in order
to turn it into and
advert:
‘Doodling a
smile’